Carl-Gould-#70secondCEO-Theyre Not Buying the Product
Release Date: 05/15/2025
Carl-Gould-#70secondCEO-Becoming Your Best: Turning Admiration into Action
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #7osecondCEO a one minute investment for a lifetime of results. In a recent video, I asked you to write down who you admire and what that person or historical figure's admirable traits, rules, and principles are. And you just introduced yourself to what you believe is your best version of yourself. That’s right, you just use another person or figure or package in order to talk about what you believe are your most amazing features and where the next area of growth is for you. Ok, so you wrote down all the attributes of the person that you admire, now...
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CarlGould-#70secondCEO-Blueprint to Consistency: Systematizing Your Business Throughput
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You are now documenting, you are now process mapping, you are codifying, you are figuring out and creating the blueprint for what they call your throughput, right from the time you get a lead to the time you get paid and everything in between, how you fulfill the order, how you satisfy your clients. That's called your throughput, you determine and systematize your throughput. I'm a huge fan of scripts and so you want to script out as much as possible....
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Carl Gould - #70secondCEO - Operations - Finely Tuned or Train Wreck?
Carl Gould #70secondCEO
Hi Everyone, Carl Gould here with your #70secondCEO just over a one minute investment each day for a lifetime of results. Here we go, let’s talk about your operations. To what degree are your operations running like a finely tuned machine? Give yourself a score, one being, ‘it’s a train wreck!’ And 10 being, a ‘finely tuned machine.’ I want to hear about that. Now, you are only as good as the worst part of your process so you can only move as fast as the toughest constraint in your business. So, take a moment, write down: What is the constraint in your operations? Where is the link...
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Carl-Gould-#70secondCEO-Milestones Over Motion How Purpose-Driven Goals Set You Apart Part 2
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What is it going to mean to you when you succeed? Who are you going to become in the process? How will you grow? How will you evolve as a person and as a company? And who else will benefit from your success when you have reached the level of success you have designed? And why is it important to you that that person be positively impacted by that? So as you've heard, we've done a variety of planning here and as you've created all of these different plans,...
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Carl-Gould-#70secondCEO-Milestones Over Motion How Purpose-Driven Goals Set You Apart Part 1
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So we want to make sure that we're focusing on milestones, because milestones and favoring achievement over activity will help you eliminate the competition. Let the other quote, unquote busy companies compete against each other, be among the achievement minded businesses, focus on your milestones on your achievements in advance, and you'll be among the top percentage companies. And lastly, and certainly not least, is your purpose statement. The questions...
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Carl-Gould-#70secondCEO-Designing Your Mission Vision and Future
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We talked about our outcome, what is our outcome for stage one? Our outcome is to design our future and we're going to do this using our 7 stage power tools, designing our mission, vision and values. Our purpose statement is that we're going to do our business plans, our marketing plans, our sales plans, our milestones, and planning in order to give ourselves the best chance of success. So how do we do, how do we design a mission statement? Well, our mission...
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Carl-Gould-#70secondCEO-When Your Business Starts to Walk on Its Own
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Every job starts to develop its own personality. That's how you know you're in stage four, where things happen without you, the pace of your business will actually slow a little bit, you'll come into the office and it'll seem calm, things are running smoothly, you may not be used to this, this is not the fast pace, go, go, go, go go of stage one and two, it has slowed down a little bit. Things have calmed a bit. It doesn't mean you're moving slower as a...
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Carl-Gould-#70secondCEO-Structure Before Systems The Entrepreneurs Balancing Act
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Hear what I'm saying now, because we're saying that there are no systems yet we do not want systems, it's too early. But we want a structure. And we need to be flexible. And we need to place trust in others, even when we watch and they are making mistakes. This is hard for an entrepreneur to do, especially when they're so technically savvy in their business. So self management becomes very, very important in this area. So we go on to stage four. If you make...
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Carl-Gould-#70secondCEO-The Trap of Potential vs. the Power of Performance
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Potential is a wonderful place to be. I got to tell you in potential, you are a legend. It's amazing–I can't believe how good I am. You know, in potential, I can make no mistakes every idea I have is freaking brilliant, right? And my god, I gotta tell you, not only am I charming and handsome, but boy I’m smart in potential, but performance is very messy. Performance is risky. You can get it wrong, or worse, you can get it right and be expected to repeat...
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Carl-Gould-#70secondCEO-Emotion First: Why We Really Make Decisions
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You may process things logically, you might be an analyst, you might be a numbers person and you do that for emotional reasons. You've heard the saying many times we buy on emotion and we rationalize, intellectually or with logic, and that's true. And it all starts out with emotion. Humans have six basic categories of motivators, those categories you will place in a hierarchy in that hierarchy. When you are deciding as to how you are going to buy or do or not buy...
info_outlineThey’re Not Buying the Product
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
What Titan of industry or celebrity or performer or entrepreneur would you pay to go see? Or pay to travel to go see? Right, because that person or what they represent or their achievements or their value structure or what they’re teaching or what they’ve learned, it’s important to you. Right, it’s valuable to you. But I’ll tell you what, my daughter, my 10 year-old is not going to pay or travel to go and see Warren Buffett. She already has an old guy in her life, she doesn’t need another one. That’s what she would say. Right, however if I would allow her to go to see her favorite pop star, she’d pay for that, right. She’d empty the piggy-bank for that, “I’ll go, I’ll travel.” Right, because that’s important to her. So, don’t fall in love with the...quick story. I was going to take my daughter to her favorite pop star, right, the ticket was $75. An in-person handshake before the concert was $1,600! So what are we paying more for here folks? The music or the relationship with the brand? Ah ha, yeah, that’s what I thought too. Alright so, we didn’t go by the way. We chose another adventure for her birthday. We kind of considered doing it until she said, “I want to bring my friends.” Ha, ha no chance, not paying 10 grand for 4 handshakes, not gonna happen! Alright, I’ll buy you plenty of downloads of music for that, but we’re not going there. Right, so think about it again, think about falling in love with your customer, and giving your customer access to the products and services that would be meaningful to them.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.