New Heritage Tourism White Paper: What it Means for Heritage Visitor Attraction Marketing
The Catapult PR Show: PR Insight (UK)
Release Date: 12/19/2025
New Heritage Tourism White Paper: What it Means for Heritage Visitor Attraction Marketing
The Catapult PR Show: PR Insight (UK)
Jane Hunt, managing director of multi-award-winning PR and content agency, Catapult PR, provides a useful overview of the new heritage tourism white paper just published by her highly accredited heritage PR team. The UK agency regards heritage tourism public relations support and content campaigns as key specialisms. Consequently, it invests in independent research surveys, to support its expert view of heritage marketing and keep its finger on the pulse of consumer opinions with regard to heritage tourism. Jane explains how, following on from downloadable assets produced in 2019 and...
info_outline
Why Insurance Brokers, Vets & Advisers Must Respond to AI Search
The Catapult PR Show: PR Insight (UK)
In this podcast episode, host, insurance PR and B2B PR consultant, Jane Hunt, managing director of multi award-winning Catapult PR, discusses the challenges faced by service providers, like insurance brokers and accountants, in a world increasingly dominated by AI search. The rise of AI-powered search has changed the digital landscape, requiring businesses to demonstrate experience, expertise, authority, and trust (EEAT) to improve their online visibility. The host highlights a two-part strategy, explaining the importance of combining self-published online content with third-party endorsements...
info_outline
Want more client business? Stop being invisible!
The Catapult PR Show: PR Insight (UK)
Are you a UK business, practice or firm with ‘clients’ rather than ‘customers’? If so, this bite-sized episode is for you, whether you are a solicitor, accountant, insurance broker, architect, vet or any other type of business. It’s all about helping to prevent you becoming invisible, particularly in an age of AI search. It’s about preventing your expertise remaining unappreciated by prospective clients and about stopping your firm being in the shadows, whilst competitors gain great profile. It’s also intended to prevent the conclusion that often follows this – a lack of...
info_outline
5 Ways to Start, Recharge or Relaunch Your Own Insurance Broking Business
The Catapult PR Show: PR Insight (UK)
Jane Hunt, managing director of Catapult PR, which has won a large chunk of its 68 awards, to date, for insurance PR and content campaigns, talks to Roger Gaunt, managing director of Gauntlet Group and the Gauntlet Appointed Representative Network. Jane discovers the rationale behind Gauntlet's driving of the local broker renaissance at a time when market transformation has left some clients in fruitless insurance relationships, with call centres or advisers who do not understand their needs inside-out. This is contrasted to the situation when a dedicated local broker is at the helm of their...
info_outline
The De-risked New Insurance Business That Paul Deftly Built
The Catapult PR Show: PR Insight (UK)
Jane Hunt talks to Paul Howley, the very first insurance account executive who was selected for Gauntlet Group's new initiative, Gauntlet Brokerage Builder - a unique entry scheme into the world of insurance broking for anyone who wants to de-risk their future insurance business or who does not have the financial buffer to move straight from employment into self-employment without an instant client base. This programme, part of Gauntlet's championing of a local broker renaissance in the UK, through its appointed representative network of brokers, the Gauntlet AR Network, allows aspiring...
info_outline
Time for an UK Insurance Marketing Wake-up Call
The Catapult PR Show: PR Insight (UK)
Jane Hunt offers an overview of the insurance marketing research that Catapult PR has recently conducted, to show what UK consumers think of their insurers and insurance companies and their marketing, in 2023. Jane urges insurers, insurance providers and brokers to change the grey into scarlet, highlights how nobody will burn them at the stake for doing so and shows what rewards can be achieved by those who are bold, brave and creative in their insurance marketing. She also signposts them to the research document, downloadable at
info_outline
Re-evaluating Life Thanks to Channelling My Inner Axl
The Catapult PR Show: PR Insight (UK)
On Re-evaluate Your Life Day, multi-award-winning PR consultant and two times winner of the national CIPR Outstanding Independent Practitioner Award, Jane Hunt, offers an honest assessment on her need to re-evaluate life this year and explains how her passion for Axl Rose and Guns N'Roses, plus a trip to Toronto, where she saw the band play, has been the catalyst for this.
info_outline
Gauntlet Brokerage Builder: the try before you fly way to become your own insurance broking boss
The Catapult PR Show: PR Insight (UK)
Jane Hunt talks to Roger Gaunt, managing director of Appointed Representative network, Gauntlet Group, and Glyn Arundale, the quality assurance manager at Gauntlet, about the new and groundbreaking Gauntlet Brokerage Builder programme. andnbsp; The interview discusses how Gauntlet Brokerage Builder allows insurance account executives, who cannot afford to set up an insurance brokerage from scratch, or who lack the confidence to do so, to build their future insurance broking business during 22 months of employment at Gauntlet, hitting milestones that will enable them to graduate as their own...
info_outline
Dashboards, Delivery Drivers and Damage Limitation
The Catapult PR Show: PR Insight (UK)
info_outline
From Start-up to Award Surprise: An AR Brokers Four-Year Journey
The Catapult PR Show: PR Insight (UK)
Jane Hunt interviews Robert Bradley, an appointed representative of Gauntlet Group, who achieved his dream of starting his own insurance brokerage just four years ago. Jane discovers what it means to Rob to run his own brokerage - Bradley Gauntlet Insurance Services in Scunthorpe - and learns what he can pass on to other insurance account executives considering life as a start-up broker.
info_outlineJane Hunt, managing director of multi-award-winning PR and content agency, Catapult PR, provides a useful overview of the new heritage tourism white paper just published by her highly accredited heritage PR team.
The UK agency regards heritage tourism public relations support and content campaigns as key specialisms. Consequently, it invests in independent research surveys, to support its expert view of heritage marketing and keep its finger on the pulse of consumer opinions with regard to heritage tourism.
Jane explains how, following on from downloadable assets produced in 2019 and 2023, Catapult PR has now marshalled the findings from two separate research surveys from 2025 into a comprehensive heritage tourism white paper. This should be every heritage visitor attraction, stately home or paid museum's reference point in 2026, containing much consumer insight and powerful reasons to suggest that PR and online content, in the form of blogs, downloads and storytelling insights, need to align heritage marketing actions with consumer expectations and viewpoints.
Jane also explains a special strategic overview 1:1 offer available to the first six heritage-sector applicants, whether they are heritage railways or grand British houses and gardens.