Why Insurance Brokers, Vets & Advisers Must Respond to AI Search
The Catapult PR Show: PR Insight (UK)
Release Date: 10/23/2025
Why UK Employers Need to See Carers at Work
The Catapult PR Show: PR Insight (UK)
How many unpaid carers do you have in your UK workforce? Could you name them? Do some of these employees not even realise they can be labelled as unpaid carers? These are all key questions in a podcast recorded by managing director, Jane Hunt, with the CEO of Carers Cloud, with whom Jane has been working. ...
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New Heritage Tourism White Paper: What it Means for Heritage Visitor Attraction Marketing
The Catapult PR Show: PR Insight (UK)
Jane Hunt, managing director of multi-award-winning PR and content agency, Catapult PR, provides a useful overview of the new heritage tourism white paper just published by her highly accredited heritage PR team. The UK agency regards heritage tourism public relations support and content campaigns as key specialisms. Consequently, it invests in independent research surveys, to support its expert view of heritage marketing and keep its finger on the pulse of consumer opinions with regard to heritage tourism. Jane explains how, following on from downloadable assets produced in 2019 and...
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Why Insurance Brokers, Vets & Advisers Must Respond to AI Search
The Catapult PR Show: PR Insight (UK)
In this podcast episode, host, insurance PR and B2B PR consultant, Jane Hunt, managing director of multi award-winning Catapult PR, discusses the challenges faced by service providers, like insurance brokers and accountants, in a world increasingly dominated by AI search. The rise of AI-powered search has changed the digital landscape, requiring businesses to demonstrate experience, expertise, authority, and trust (EEAT) to improve their online visibility. The host highlights a two-part strategy, explaining the importance of combining self-published online content with third-party endorsements...
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Want more client business? Stop being invisible!
The Catapult PR Show: PR Insight (UK)
Are you a UK business, practice or firm with ‘clients’ rather than ‘customers’? If so, this bite-sized episode is for you, whether you are a solicitor, accountant, insurance broker, architect, vet or any other type of business. It’s all about helping to prevent you becoming invisible, particularly in an age of AI search. It’s about preventing your expertise remaining unappreciated by prospective clients and about stopping your firm being in the shadows, whilst competitors gain great profile. It’s also intended to prevent the conclusion that often follows this – a lack of...
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Time for an UK Insurance Marketing Wake-up Call
The Catapult PR Show: PR Insight (UK)
Jane Hunt offers an overview of the insurance marketing research that Catapult PR has recently conducted, to show what UK consumers think of their insurers and insurance companies and their marketing, in 2023. Jane urges insurers, insurance providers and brokers to change the grey into scarlet, highlights how nobody will burn them at the stake for doing so and shows what rewards can be achieved by those who are bold, brave and creative in their insurance marketing. She also signposts them to the research document, downloadable at
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Dashboards, Delivery Drivers and Damage Limitation
The Catapult PR Show: PR Insight (UK)
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The Launch of Heritage Buzz
The Catapult PR Show: PR Insight (UK)
Introduction to the new marketing concept for heritage visitor attractions in the UK - Heritage Buzz - with an explanation of why the new concept has. been launched, how it can assist museums, stately homes and gardens, heritage visitor attractions, heritage railways and other heritage-focused businesses and what sort of support is available. The launch details provide food for thought for any UK visitor attraction or museum in the heritage sector, or stately home and gardens in the historic homes category, which is wondering how to generate footfall in a tough economic year and how to access...
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UK Visitor Attraction Survey: Part 2
The Catapult PR Show: PR Insight (UK)
The second part of a podcast reviewing the results of a consumer survey into UK Visitor Attractions and assessing what the PR and content marketing responses to these should be.
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UK Visitor Attractions Survey 2019: Part 1
The Catapult PR Show: PR Insight (UK)
How well do UK visitor attractions know their visitors? How much do they appreciate what's in their minds. This podcast walks you through the 2019 visitor attraction survey commissioned by Catapult PR, bringing you up-to-speed with your visitors' views, whilst also providing great PR tips along the way.
info_outlineIn this podcast episode, host, insurance PR and B2B PR consultant, Jane Hunt, managing director of multi award-winning Catapult PR, discusses the challenges faced by service providers, like insurance brokers and accountants, in a world increasingly dominated by AI search.
The rise of AI-powered search has changed the digital landscape, requiring businesses to demonstrate experience, expertise, authority, and trust (EEAT) to improve their online visibility. The host highlights a two-part strategy, explaining the importance of combining self-published online content with third-party endorsements in the media, generated through PR, plus customer reviews, to enhance credibility. By focusing on structured and engaging content, and leveraging media exposure, businesses can better align with search engine algorithms, ensuring they stand out in a competitive market.
Jane provides some indications of what insurance brokers, professional services practices and veterinary surgeons need to do, if they wish to stay visible in an AI search era and explains how help is close at hand.