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Growth Assets: The Leverage Your Practice is Missing — Catherine Maley, MBA (Ep. 376)

Beauty and the Biz

Release Date: 08/25/2026

He Went 100% Cosmetic in 2 Years — Ravi Somayazula, DO (Ep. 380) show art He Went 100% Cosmetic in 2 Years — Ravi Somayazula, DO (Ep. 380)

Beauty and the Biz

📕 Get Catherine’s new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️  ➡️  Initially, he reduced the insurance volume first, and then he built the practice he actually wanted. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more...

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2 Locations in 5 Years — Here’s How She Did It — Stephenie Poris, MD (Ep. 379) show art 2 Locations in 5 Years — Here’s How She Did It — Stephenie Poris, MD (Ep. 379)

Beauty and the Biz

📕 Get Catherine’s new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️  ➡️  Stephenie Poris, MD, explains how she built 2 locations in 5 years and here's a detailed account on how she did it. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more...

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Specialization + Reputation = New Patients — Peter Capizzi, MD (Ep. 378) show art Specialization + Reputation = New Patients — Peter Capizzi, MD (Ep. 378)

Beauty and the Biz

📕 Get Catherine’s new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️  ➡️  Peter Capizzi, MD, a double board-certified plastic surgeon, explains how specialization + reputation = new patients. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more...

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Would a Second Surgeon Grow Your Practice or Complicate it? — Jonathan Pontell, MD (Ep. 377) show art Would a Second Surgeon Grow Your Practice or Complicate it? — Jonathan Pontell, MD (Ep. 377)

Beauty and the Biz

📕 Get Catherine’s new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️  ➡️  Jonathan Pontell, MD answers the question of would a second plastic surgeon grow your practice or complicate it. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more...

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Growth Assets: The Leverage Your Practice is Missing — Catherine Maley, MBA (Ep. 376) show art Growth Assets: The Leverage Your Practice is Missing — Catherine Maley, MBA (Ep. 376)

Beauty and the Biz

📕 Get Catherine’s new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️  ➡️ Catherine Maley, MBA, talks about growth assets and how they are the leverage that your surgical practice is missing. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more...

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Extremely Lean Start to Multiple Locations — Anthony Admire, MD (Ep. 374) show art Extremely Lean Start to Multiple Locations — Anthony Admire, MD (Ep. 374)

Beauty and the Biz

📕 Get Catherine’s new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️  ➡️  Anthony Admire, MD, explains his extremely lean start and then growing to multiple plastic surgery practice locations. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more...

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Employed in Group Practice with Autonomy — Shawna R. Kleban, MD (Ep. 375) show art Employed in Group Practice with Autonomy — Shawna R. Kleban, MD (Ep. 375)

Beauty and the Biz

📕 Get Catherine’s new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️  ➡️ Shawna R. Kleban, MD shares her career journey where she's currently employed in a group practice but with autonomy to grow. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get...

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How to Leave a Practice with Relationships Intact — Neil Vranis, MD (Ep. 373) show art How to Leave a Practice with Relationships Intact — Neil Vranis, MD (Ep. 373)

Beauty and the Biz

📕 Get Catherine’s new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️  ➡️  Neil Vranis, MD, based on his own experience in Beverly Hills, CA, explains how to leave a plastic surgery practice with relationships intact. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic...

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Can Private Equity Actually Work for Plastic Surgeons? — Vinaya Rednam, MD (Ep. 372) show art Can Private Equity Actually Work for Plastic Surgeons? — Vinaya Rednam, MD (Ep. 372)

Beauty and the Biz

📕 Get Catherine’s new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️  ➡️  Vinaya Rednam, MD, shares her experience on how private equity can actually work for plastic surgeons — even in a multi-location partnership. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic...

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He Left the Partnership and Here’s Why — Samuel E. Salcedo, MD (Ep. 371) show art He Left the Partnership and Here’s Why — Samuel E. Salcedo, MD (Ep. 371)

Beauty and the Biz

📕 Get Catherine’s new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️  ➡️ He Left the Partnership and Here's Why — Samuel Salcedo, MD, a private practice plastic surgeon in Corona, CA. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients...

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More Episodes

📕 Get Catherine’s new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
⬇️ 

➡️ Catherine Maley, MBA, talks about growth assets and how they are the leverage that your surgical practice is missing.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

This is where the real leverage in your practice begins.

First, how much value are you getting from every lead and patient? Admittedly, you already paid to attract them. Actually, getting the lead is only the beginning. Furthermore, the real leverage happens when you turn that opportunity into something lasting. Consequently, it keeps producing for you in the following ways:

  • First, a happy patient returns for additional services.

  • Next, a referral brings you another qualified patient.

  • Additionally, a five-star review influences hundreds of prospective patients.

  • Also, a patient story becomes website, email and social media content.

  • Finally, a database continues generating revenue instead of collecting dust.

Undoubtedly, I call these growth assets. Moreover, you can build the right systems around them. Therefore, they keep working long after the original marketing dollars are spent. Indeed, that is what I discuss in this week's new "Beauty and the Biz" episode. Clearly, the primary focus is "Growth Assets: The Leverage Your Practice is Missing." Next, I will show you where practices overlook growth. Surprisingly, this growth is already sitting right in front of them. Also, you will learn how to get more from your current efforts.

Lastly, consider where your practice could get more return from the leads, patients and reputation you already have. Ultimately, let us find out if you do not know. Finally, reserve your Practice Performance Audit today.

Practice Performance Audit by Catherine Maley, MBA

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su
🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy,
Catherine Maley, MBA
Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT:
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🤝 LinkedIn: https://bit.ly/4anhDny

 

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