3 Enrollment Boosting Strategies for Accredited Institutions
Release Date: 10/24/2023
Branding the Student Experience: Enrollment Marketing in Higher Ed
Changing Higher Ed
With 98% of higher education institutions looking the same and offering similar programs, the challenge for any single institution to stand out is immense. This episode of Changing Higher Ed, features Allen Adamson, co-founder of MetaForce, discussing the importance of branding and marketing in differentiating higher education institutions in an oversaturated homogeneous market. Adamson shares his insights from his vast experience in branding across various industries, emphasizing the need for higher education institutions to stand out to attract enrollment. Key Discussion Points ...
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Grow Veteran Enrollment and Retention in Higher Ed: Insights from WSP
Changing Higher Ed
In this episode of the Changing Higher Ed podcast, Dr. Drumm McNaughton speaks with Cassie Sanchez, Director of Education at (WSP). They discuss how WSP supports veterans in successfully transitioning to higher education. The conversation highlights the benefits these programs offer both to veterans and the institutions they attend, focusing on enhancing enrollment strategies, supporting veteran success, and leveraging the unique strengths veterans bring to academic environments. This episode provides valuable insights for university leaders aiming to improve veteran enrollment and...
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Strategies to Attract and Enroll Nontraditional Modern Students
Changing Higher Ed
In this episode of the Changing Higher Ed podcast, host Drumm McNaughton is joined by Chris Gilmore, VP of Education Dynamics Enrollment Management. With extensive experience in online higher education and various leadership roles, Chris shares valuable insights into the evolving landscape of student demographics and the strategic approaches institutions need to adopt to effectively engage nontraditional students. Key Discussion Points The Changing Definition of Nontraditional Students Evolving Definitions: Chris elaborates on how the term "nontraditional students" has...
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Beyond Career and Job-Ready Graduates: Beating the Underemployment Odds
Changing Higher Ed
Empowering Students for Career Success: Villanova's Innovative Approach In this episode of Changing Higher Ed, Dr. Drumm McNaughton talks with Kevin Grubb, Associate Vice Provost for Career and Professional Development at Villanova University, about the innovative ways Villanova is preparing students for a successful start to their careers and setting them up to beat the odds of 43% under employment for many college graduates. Learn how Villanova embeds career readiness skills into the curriculum and prioritizes student well-being throughout the process. Key Discussion Points ...
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Washington Update: Neg Reg March 2024 Review
Changing Higher Ed
Program Integrity and Institutional Quality Committee: A Focus on Distance Education and the Return of Title IV Funds. In this episode, host Drumm McNaughton is joined by Tom Netting, president of 10 Government Strategies, to discuss the recent Neg Reg 2024 proceedings and their implications for higher education institutions. They explore the key issues addressed during the negotiations, including distance education, accreditation, cash management, and more. The discussion highlights the importance of staying informed and engaged in the regulatory process to ensure the best outcomes for...
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Lifelong Learning Models for a Changing Higher Ed Marketplace
Changing Higher Ed
In this episode of the Changing Higher Ed podcast, host Dr. Drumm McNaughton is joined by Amrit Ahluwalia, the incoming Executive Director for Continuing Studies at Western University. They discuss the evolving role and models of higher education institutions and the need for transformative change to remain relevant and sustainable in the evolving marketplace. Drawing from their diverse backgrounds and unique vantage points, they explore how continuing education divisions can play a broader role in shaping the university's impact. Key Discussion Points The Shifting Models of Higher Education: ...
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Employability and Future-Proofing Graduates: Pathways to Success at MDC:
Changing Higher Ed
In this transformative era for higher education, institutions are at a crossroads, balancing traditional academic rigor with the urgent need for graduates who are immediately employable and adept at upskilling to meet rapidly changing business demands. Miami Dade College (MDC), under the visionary leadership of President Madeline Pumariega, stands out as a beacon of innovation and adaptability. In this podcast, Pumariega offers a compelling model for aligning curriculum with industry needs, embracing technological advancements, and fostering strategic partnerships to secure students'...
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NYU’s Alternate Pathways to A Top-Tier Degree – Part 2
Changing Higher Ed
NYU is flipping the script on many traditional educational models and mindsets, embracing a strategic shift to offer alternative pathways to top-tier degrees. This strategic evolution reflects a profound commitment to access and flexibility, directly addressing the needs of an expanded demographic of students. Dr. Harrison shines a light on the practical implementations and thought processes behind such forward-thinking initiatives, aiming to demonstrate the successful delivery of education to a larger, non-traditional population. In Part 2 of this two-part podcast, Drumm McNaughton and Doug...
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NYU’s Alternate Pathways to A Top-Tier Degree - Part 1
Changing Higher Ed
NYU is responding to the large U.S. population that needs and wants affordable and flexible higher education that meets them where they are by creating unconventional pathways to top-tier degrees. In this episode of Changing Higher Ed® podcast, Dr. Drumm McNaughton is joined by Dr. Doug Harrison, the head of New York University’s Applied Undergraduate Studies program at its School for Professional Studies, to discuss how NYU has built structures and processes that create alternative pathways for first-gen and low socioeconomic students that enable them to get an NYU degree. Podcast...
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A Win-Win Partnership for Universities and Older Adults: Engage Seniors, Enrich Your Community
Changing Higher Ed
This episode of Changing Higher Ed explores the win-win partnership between universities and organizations like The Oasis Institute, which is dedicated to lifelong learning and community engagement for older adults. Host Drumm McNaughton interviews Paul Weiss, President of The Oasis Institute, about the benefits of engaging seniors in higher education, from enriching classrooms to fostering community connections. Key Points: The growing need for lifelong learning: As the population ages, universities face a crucial opportunity to cater to older adults seeking to continue...
info_outlineIn this conversation between Dr. Drumm McNaughton and Dr. David R. Decker, the President of Franklin University, we explore three strategic moves aimed at driving higher education enrollment. Franklin University, which primarily serves non-traditional, part-time adult learners, offers a unique perspective on higher education.
Podcast Highlights
Applying the 4 Ps of Marketing to Higher Education
David Decker discusses how applying the traditional marketing framework of the 4 Ps (Product, Price, Place, and Promotion) to higher education programs can lead to success. He highlights that in addition to content, academic programs should consider their structure, transferability, micro-credentials, and prior learning assessments as part of the product. This broader perspective allows universities to better align with the needs of students and employers.
"Backing into Costs" for Tuition
Decker emphasizes that pricing in higher education should go beyond an institution's needs. Instead, it should consider fixed points in the universe, such as IRS guidelines for tax deductions, Pell Grants, and the ideal price of zero that students aim for. Franklin University aligns its tuition rates with these fixed numbers, aiming to make education more accessible and affordable for students. This approach ensures a market-driven pricing strategy.
Leveraging Alliances and Promotion
David Decker highlights the importance of building alliances with community colleges, corporations, and other professional organizations. These partnerships enhance the credibility of the institution and provide students with clear pathways for credit transfer and career development. Additionally, promotion in higher education extends beyond traditional advertising, involving relationships, articulation agreements, and community college alliances to effectively reach prospective students.
Three Takeaways for Higher Education Leaders:
Think Beyond Content
Encourage academic institutions to expand their thinking about academic programs beyond content. Consider the structure, transferability, and practicality of programs to better meet the needs of students and employers.
Embrace a Market-Driven Pricing Model
Move away from self-absorbed pricing models and align tuition rates with fixed points in the education ecosystem, making education more affordable and accessible to students.
Build Strategic Partnerships
Foster alliances with community colleges, corporations, and organizations to enhance credibility, promote transferability, and provide clear pathways for students to succeed in their academic and professional journeys.
David Decker's insights from his experience at Franklin University shed light on innovative strategies that higher education leaders can adopt to drive enrollment, reduce costs, and provide high-quality education.
Read the transcript on our website →
About Our Podcast Guest
David R. Decker joined Franklin University as its President in 2007. Under his leadership, Franklin focuses on the demonstrable achievement of student outcomes, through which graduates are empowered to rise in their professions and strengthen their contributions to their families, communities, and employers.
Franklin University has become a doctoral-granting university under Dr. Decker’s tenure and has also established a world-class Instructional Innovation Center focusing on enhancing student learning and student success. Dr. Decker graduated from Grinnell College, holds the M.A. and Ph.D. from the University of Kansas, and earned the M.B.A. from the Wharton School of the University of Pennsylvania.
Guest Social Media Link:
About the Host
Dr. Drumm McNaughton, host of Changing Higher Ed®, is a consultant to higher education institutions in governance, accreditation, strategy and change, and mergers. To learn more about his services and other thought leadership pieces, visit his firm’s website: https://changinghighered.com/.
The Change Leader’s Social Media Links
- LinkedIn: https://www.linkedin.com/in/drdrumm/
- Twitter: @thechangeldr
- Email: [email protected]
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