Branding the Student Experience: Enrollment Marketing in Higher Ed
Changing Higher Ed
With 98% of higher education institutions looking the same and offering similar programs, the challenge for any single institution to stand out is immense. This episode of Changing Higher Ed, features Allen Adamson, co-founder of MetaForce, discussing the importance of branding and marketing in differentiating higher education institutions in an oversaturated homogeneous market. Adamson shares his insights from his vast experience in branding across various industries, emphasizing the need for higher education institutions to stand out to attract enrollment. Key Discussion Points ...
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Grow Veteran Enrollment and Retention in Higher Ed: Insights from WSP
Changing Higher Ed
In this episode of the Changing Higher Ed podcast, Dr. Drumm McNaughton speaks with Cassie Sanchez, Director of Education at (WSP). They discuss how WSP supports veterans in successfully transitioning to higher education. The conversation highlights the benefits these programs offer both to veterans and the institutions they attend, focusing on enhancing enrollment strategies, supporting veteran success, and leveraging the unique strengths veterans bring to academic environments. This episode provides valuable insights for university leaders aiming to improve veteran enrollment and...
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Strategies to Attract and Enroll Nontraditional Modern Students
Changing Higher Ed
In this episode of the Changing Higher Ed podcast, host Drumm McNaughton is joined by Chris Gilmore, VP of Education Dynamics Enrollment Management. With extensive experience in online higher education and various leadership roles, Chris shares valuable insights into the evolving landscape of student demographics and the strategic approaches institutions need to adopt to effectively engage nontraditional students. Key Discussion Points The Changing Definition of Nontraditional Students Evolving Definitions: Chris elaborates on how the term "nontraditional students" has...
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Beyond Career and Job-Ready Graduates: Beating the Underemployment Odds
Changing Higher Ed
Empowering Students for Career Success: Villanova's Innovative Approach In this episode of Changing Higher Ed, Dr. Drumm McNaughton talks with Kevin Grubb, Associate Vice Provost for Career and Professional Development at Villanova University, about the innovative ways Villanova is preparing students for a successful start to their careers and setting them up to beat the odds of 43% under employment for many college graduates. Learn how Villanova embeds career readiness skills into the curriculum and prioritizes student well-being throughout the process. Key Discussion Points ...
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Washington Update: Neg Reg March 2024 Review
Changing Higher Ed
Program Integrity and Institutional Quality Committee: A Focus on Distance Education and the Return of Title IV Funds. In this episode, host Drumm McNaughton is joined by Tom Netting, president of 10 Government Strategies, to discuss the recent Neg Reg 2024 proceedings and their implications for higher education institutions. They explore the key issues addressed during the negotiations, including distance education, accreditation, cash management, and more. The discussion highlights the importance of staying informed and engaged in the regulatory process to ensure the best outcomes for...
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Lifelong Learning Models for a Changing Higher Ed Marketplace
Changing Higher Ed
In this episode of the Changing Higher Ed podcast, host Dr. Drumm McNaughton is joined by Amrit Ahluwalia, the incoming Executive Director for Continuing Studies at Western University. They discuss the evolving role and models of higher education institutions and the need for transformative change to remain relevant and sustainable in the evolving marketplace. Drawing from their diverse backgrounds and unique vantage points, they explore how continuing education divisions can play a broader role in shaping the university's impact. Key Discussion Points The Shifting Models of Higher Education: ...
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Employability and Future-Proofing Graduates: Pathways to Success at MDC:
Changing Higher Ed
In this transformative era for higher education, institutions are at a crossroads, balancing traditional academic rigor with the urgent need for graduates who are immediately employable and adept at upskilling to meet rapidly changing business demands. Miami Dade College (MDC), under the visionary leadership of President Madeline Pumariega, stands out as a beacon of innovation and adaptability. In this podcast, Pumariega offers a compelling model for aligning curriculum with industry needs, embracing technological advancements, and fostering strategic partnerships to secure students'...
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NYU’s Alternate Pathways to A Top-Tier Degree – Part 2
Changing Higher Ed
NYU is flipping the script on many traditional educational models and mindsets, embracing a strategic shift to offer alternative pathways to top-tier degrees. This strategic evolution reflects a profound commitment to access and flexibility, directly addressing the needs of an expanded demographic of students. Dr. Harrison shines a light on the practical implementations and thought processes behind such forward-thinking initiatives, aiming to demonstrate the successful delivery of education to a larger, non-traditional population. In Part 2 of this two-part podcast, Drumm McNaughton and Doug...
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NYU’s Alternate Pathways to A Top-Tier Degree - Part 1
Changing Higher Ed
NYU is responding to the large U.S. population that needs and wants affordable and flexible higher education that meets them where they are by creating unconventional pathways to top-tier degrees. In this episode of Changing Higher Ed® podcast, Dr. Drumm McNaughton is joined by Dr. Doug Harrison, the head of New York University’s Applied Undergraduate Studies program at its School for Professional Studies, to discuss how NYU has built structures and processes that create alternative pathways for first-gen and low socioeconomic students that enable them to get an NYU degree. Podcast...
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A Win-Win Partnership for Universities and Older Adults: Engage Seniors, Enrich Your Community
Changing Higher Ed
This episode of Changing Higher Ed explores the win-win partnership between universities and organizations like The Oasis Institute, which is dedicated to lifelong learning and community engagement for older adults. Host Drumm McNaughton interviews Paul Weiss, President of The Oasis Institute, about the benefits of engaging seniors in higher education, from enriching classrooms to fostering community connections. Key Points: The growing need for lifelong learning: As the population ages, universities face a crucial opportunity to cater to older adults seeking to continue...
info_outlineProgram Integrity and Institutional Quality Committee: A Focus on Distance Education and the Return of Title IV Funds.
In this episode, host Drumm McNaughton is joined by Tom Netting, president of 10 Government Strategies, to discuss the recent Neg Reg 2024 proceedings and their implications for higher education institutions. They explore the key issues addressed during the negotiations, including distance education, accreditation, cash management, and more. The discussion highlights the importance of staying informed and engaged in the regulatory process to ensure the best outcomes for students and institutions alike.
Key Discussion Points
Neg Reg 2024 March Consensus: One Out of Six
- The first quarter of the year focused on federal negotiated rulemaking, specifically the Program Integrity and Institutional Quality Committee.
- Consensus was achieved in one out of six major issues, which was related to trio and expanding access to grant assistance for students and immigrants.
The Issue Where Consensus Was Achieved
- Consensus was reached on the issue of trio, which focused on expanding access to grant assistance for students and immigrants.
- The work of the subcommittee was well-received by the full committee, and the proposed changes to increase opportunities for these student populations were supported by the negotiators.
The Five Issues Where Consensus Was Not Achieved
- Cash management
- State authorization
- Distance education
- Return to Title IV funds
- Accreditation and a complete rewrite of all accreditation
Why is Neg Reg Important to Presidents, Boards, and Executive Levels of Higher Ed?
- Neg Reg provides an opportunity for the higher education community to discuss and negotiate regulatory compliance issues that affect the delivery of education and the responsibilities of the Department of Education and the Triad.
Semantics Matter: Pay Close Attention to Neg Reg Revisions
- The specific wording of regulations, such as "must" versus "shall" or "may," can have significant implications for interpretation and enforcement.
- Higher education leaders must carefully review and scrutinize the language used in proposed regulations to ensure they align with the Department of Education's stated intent and do not result in unintended consequences for institutions or students.
Clarity Around Consensus, Non-Consensus, and Notice of Proposed Rulemaking
- If consensus is not reached, the Department of Education can publish a Notice of Proposed Rulemaking (NPRM) based on the negotiations and public comments.
Major Points from Neg Reg March 2024:
Distance Education, Accreditation, NC-SARA, and Cash Management
- Proposed changes to NC-SARA, the national process for online education standards, were met with opposition from both institutions and states.
- The Department of Education appears to be moving more into the area of consumer protection in distance education.
Accreditation: Rewriting Part 602
- The Department of Education proposed a complete rewrite of accreditation standards, which was met with pushback from accreditors and institutions who felt it was overreaching.
Cash Management, Tuition and Fees, Books and Supplies
- Proposed changes to cash management regulations would exclude books, supplies, and equipment from tuition and fees, requiring opt-in processes for each payment period.
Why Higher Ed Leaders Need to Stay Involved in Neg Reg
- It's crucial for higher education leaders to stay informed about regulatory changes and provide input during public comment periods to ensure the best outcomes for their institutions and students.
What's Happening on The Hill
- Key bills under consideration include the bipartisan year-round Pell proposal, the Making America Stronger Act (WIOA reauthorization), and the College Cost Reduction Act (student loan proposals).
The 100 Percent Rule: Certifications and Licensures
- A new bill, the Clock Hour Program Student Protection Act, aims to restore the 150 percent timeline for institutions to provide comprehensive training for state licensure or certification exams.
Title IX Revisions
- Title IX revisions are expected before July 4th, and there may be some surprising changes that could significantly impact higher education institutions.
Key March 2024 Neg Reg Takeaways for Higher Ed Leaders
Higher education leaders should be prepared to advocate for their institutions and students, both on Capitol Hill and in response to Notices of Proposed Rulemaking. The issues discussed during Neg Reg 2024 will have significant implications for financial aid, IT departments, and other aspects of institutional operations.
Final Thoughts
The Neg Reg 2024 proceedings have highlighted the complex and often contentious nature of higher education regulation. As the Department of Education continues to push for increased consumer protection and oversight, it is more important than ever for higher education leaders to stay engaged in the process and advocate for their institutions' and students' needs. By working together and providing thoughtful input during public comment periods, the higher education community can help shape regulations that support student success and institutional sustainability in the face of evolving challenges and opportunities.
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About Our Podcast Guest
Having spent all of his professional career devoted to higher education policy oversight and implementation, Tom Netting has an extensive knowledge of the laws and regulations governing all aspects of higher education. His considerable background and experience have afforded him the opportunity to view the development and implementation of federal higher education and workforce development policy in their entirety – including issues related to higher education and workforce development, health care, veteran affairs policies, and the procurement of federal appropriations.
About the Host
Dr. Drumm McNaughton is a consultant to higher education institutions in governance, accreditation, strategy and change, and mergers. To learn more about his services and other thought leadership pieces, visit his firm’s website: https://changinghighered.com/.
The Change Leader’s Social Media Links
- LinkedIn: https://www.linkedin.com/in/drdrumm/
- Twitter: @thechangeldr
- Email: [email protected]
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