International Student Recruiting in Higher Education—23 Touchpoints, Visa Barriers, and Retention Risks for Boards
Release Date: 09/02/2025
Higher Education 2026 Planning and Lessons Learned from 2025 Predictions
Changing Higher Ed
Higher education enters 2026 under conditions that are no longer hypothetical. In this 8th annual end-of-year episode of the Changing Higher Ed® podcast, Dr. Drumm McNaughton is joined by Tom Netting of TEN Government Strategies to review how the predictions made at the end of 2024 played out during the 2025 operating year and what those outcomes mean for institutional planning in 2026. Rather than offering speculative forecasts, this episode uses 2025 as a calibration year. When predictions materialize, they remove ambiguity. They clarify which pressures are structural, which risks persist,...
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Strategic Insights from the 2025 AAC&U Employer Survey: What Employers Want From Higher Education
Changing Higher Ed
In this episode of the Changing Higher Ed® podcast, Dr. Drumm McNaughton speaks with Dr. Ashley Finley, Vice President of Research and Senior Advisor to the President at the Association of American Colleges and Universities (AAC&U), about the findings of the and what they reveal about employer expectations for higher education. Based on nearly 20 years of longitudinal research, the 2025 survey challenges many of the dominant public narratives about the value of college. Employers continue to express strong confidence in higher education, place equal importance on workforce preparation...
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Higher Education Communication Strategy Under Political Pressure and Crisis Risk
Changing Higher Ed
Higher education communication is no longer a marketing function. It is a strategic discipline shaped by political pressure, governance risk, and real-time public scrutiny. In this episode of the , speaks with , Senior Vice President and General Manager of the Americas at , about how university presidents and boards must rethink how communication functions inside their institutions under today’s crisis-driven conditions. Drawing on more than two decades of enterprise and higher education communications leadership, Maffei explains why internal communication now determines external...
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How Higher Ed Leaders Can Take Back the Public Narrative
Changing Higher Ed
Higher education is facing a growing disconnect between and the realities of campus life. In this episode of the , speaks with , CNN political analyst, filmmaker, and director of , about how institutions can reclaim their narrative and through authentic human stories. This conversation is especially relevant for presidents, trustees, and senior leaders navigating public skepticism, political pressure, and communication environments where external voices often define higher education’s story. Some of the Topics Covered The forces driving negative public narratives about higher education...
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Innovation in Higher Education: How Leaders Build the Capacity to Adapt
Changing Higher Ed
Higher education leaders are being asked to innovate faster than their institutions are built to move. This episode of Changing Higher Ed explores how presidents and boards can change that. Dr. Drumm McNaughton speaks with Erika Liodice, Executive Director of the Alliance for Innovation and Transformation (AFIT), about how institutions can strengthen their innovation capacity through futures thinking, cross-sector insight, and structured team-based planning. Topics Covered: How futures thinking helps leaders anticipate demographic, workforce, and technology shifts Why innovation efforts fail...
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Accreditation Trends and WASC Priorities for Student Success
Changing Higher Ed
are shifting under rising accountability pressures, financial constraints, and increased scrutiny of student outcomes. This episode of the features , President and CEO of the WASC Senior College and University Commission (WSCUC), in a strategic conversation with about how institutions can strengthen accreditation readiness and support stronger student success. This episode is essential for presidents, provosts, trustees, and senior leaders responsible for accreditation, mission alignment, evidence systems, governance oversight, and long-term institutional resilience. Topics Covered How...
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The Real Cost of Overlooking Teaching Quality in Higher Ed
Changing Higher Ed
Improving how teaching happens in the classroom is one of the most effective ways to increase student retention, stabilize tuition revenue, and strengthen institutional reputation—yet most universities don’t manage it strategically. In this episode of , speaks with , Associate Professor at the University of Iowa and author of The Missing Course, about how teaching quality has fallen outside institutional oversight and what presidents and boards can do to make it a core part of strategic leadership. They explore how governance structures, incentive systems, and faculty preparation create a...
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Free Speech on College Campuses: Insights from FIRE's 2025 Report
Changing Higher Ed
Free speech on college campuses has become one of higher education’s most volatile and defining challenges. In this episode, talks with , Chief Research Advisor at FIRE—the Foundation for Individual Rights and Expression—about findings from FIRE’s newly released and the state of academic freedom, the growing political pressures on universities, and how presidents and boards can protect open dialogue in today’s divided climate. Topics Covered: Why FIRE expanded its mission beyond higher education and no longer stands for “Foundation for Individual Rights in Education.” How...
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Aligning Higher Education Strategy and Programs with Workforce Needs and Student Value
Changing Higher Ed
Host welcomes , president of the University of North Texas and former Texas commissioner of higher education. This episode of the helps higher education presidents, boards, and senior leaders rethink how to connect institutional mission with workforce readiness. It explores how institutions can better align employer partnerships, faculty innovation, and experiential learning to ensure graduates gain both economic and civic value from their degrees. Listeners will hear how the University of North Texas is translating statewide strategy into campus-level change—showing what’s possible when...
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Holistic Enrollment Strategy and Management: Filling the Enrollment Pipeline
Changing Higher Ed
At one of the smallest graduate schools in the nation, a system built to serve just over a hundred students is redefining how higher education can grow. CUNY’s Craig Newmark Graduate School of Journalism has proven that scale isn’t the key to enrollment stability—structure is. By integrating admissions, student affairs, career services, and alumni engagement into one cohesive unit, the school has created a holistic enrollment strategy and management model that continuously fills its pipeline while centering student success. In this episode of the Changing Higher...
info_outlineFamilies are writing universities directly to ask if it’s safe to send their children to the United States. Institutions are also facing longer visa backlogs and growing competition from abroad.
In this episode of the Changing Higher Ed® podcast, Dr. Drumm McNaughton speaks with Dr. Roger Douglas, Dean for International Programs and Development at St. Martin’s University, about how leaders can strengthen international enrollment pipelines, improve retention, and protect graduate research capacity.
Topics Covered:
- The 23-touchpoint recruitment model that keeps students and families engaged until they commit
- How graduate applicants often choose the first institution to deliver admissions and aid
- Families’ growing concerns about campus safety and how institutions can respond
- Why outcome-driven marketing and peer-to-peer outreach build more trust than traditional tactics
- The effect of shrinking U.S. research funding on graduate student pipelines
- Retention strategies such as host family placements, faculty check-ins, and cultural immersion
Three Key Takeaways for Leadership:
- Presidents and trustees should engage directly with international students to understand barriers and improve the climate.
- Retention investments—host families, advising, and cultural programming—are as critical as recruitment for revenue stability.
- Boards must integrate international enrollment into institutional strategy, requiring documented plans, outcome-based marketing, and active policy advocacy.
Recommended For:
Presidents, trustees, enrollment leaders, and academic administrators responsible for sustaining institutional revenue, research, and reputation through international education.
Read the transcript: https://changinghighered.com/international-student-recruiting-in-higher-education/
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