Libsyn Directory

Becoming the Provider of Choice with Scott Whitaker

Release Date: 06/06/2024

Episode 206 with Regina Miller - Leadership Lessons in Child Care

Child Care Rockstar Radio

Kris welcomes the joy-inducing and magnetic Regina Miller, a nationally recognized trainer, author, and owner of Trailblazers Academy in Wichita, Kansas. With nearly five decades in early childhood education and 35 years in leadership, Regina shares fantastic insight into what it really takes to lead a team, stay connected as an owner, and build lasting impact in your center. Regina shares some great takeaways from her new book Leadership Lessons, including how to hire smarter, mentor without ego, and avoid becoming an absentee owner. Kris and Regina also talk about how to stay...

Episode 204 with Whitney Burkman - From Home to Center: Young Leadership in Action

Child Care Rockstar Radio

Kris welcomes young inspiration and rising leader Whitney Burkman, owner of Magnolia Academy in Payson, Utah. Whitney shares more about her journey from in-home childcare to a full 125-spot center before age 30. She talks about building confidence as a young business owner, gives some great advice for hiring, marketing strategies, leadership challenges, and the critical role of mindset in growing her successful childcare business. Key Takeaways: [4:55] Whitney opened Magnolia in 2022, and they are currently at 122 enrollments. [7:43] Opening a center at age 27 and what inspired...

Episode 203 with Brett Neller — What’s Your Customer Journey? (And Why You Should Care)

Child Care Rockstar Radio

Kris welcomes Brett Neller, CEO of LineLeader by ChildcareCRM, to explore the real meaning of the customer journey in child care, and why it’s critical for sustainable growth. Brett shares insights from his professional evolution, including how dropping his kids off at care centers helped him deeply understand the needs of operators. He and Kris talk about enrollment challenges, operational bottlenecks, mapping a full customer journey, and how automation can power human connection, not replace it. They also discuss fear-based leadership, what small businesses often get wrong in...

Episode 202 with Adrianne Agulla — A Great Story of Scaling Up and Growth

Child Care Rockstar Radio

In this episode, Adrianne Agulla, CEO of Hamilton Heights Child Development Centers in Nebraska and the true definition of an education entrepreneur, joins Kris. Adrianne shares how she went from working in the corporate world to owning six successful daycares and a catering business called Milton’s Amazing Kitchen. Together, she and Kris talk about growing from three to six locations, empowering a leadership team, using VAs to streamline operations, creating a strong scorecard, and what it really takes to scale with excellence. Adrianne goes through the very real ups and downs of growing...

Episode 201 with Zac Alcampo — Gamification in Parenting AND Business

Child Care Rockstar Radio

Zac Alcampo, Creative Director at Grow Your Center, brings a fresh perspective to leadership, culture, and creativity in early education. With two decades of experience in the gaming industry, Zac is a dynamic entrepreneur and inventive strategist who has helped build immersive digital experiences that merge gamification, artificial intelligence, and user engagement. Now, he’s applying those same ideas to the world of child care — reimagining everything from team collaboration to marketing to parenting itself. In this episode, Zac joins Kris to talk about gamification in...

Episode 200 with Vernon Mason — Every Day Is A Gift

Child Care Rockstar Radio

He’s back! The great Vernon Mason returns as one of the podcast’s most popular guests to help celebrate this milestone 200th episode. He and Kris reflect on leadership, legacy, and what it really means to be present. In this episode, Vernon shares his beautiful wisdom and journey from growing up in an in-home child care program to building and selling a five-site child care business, and now helping grow The Nest into a 52-location powerhouse. Together, he and Kris chat about the realities of leadership today including accountability, toxic positivity, turnover trends, universal...

Episode 199 with Rachel Davis — Follow Your True Calling

Child Care Rockstar Radio

This is an inspiring and impactful episode with Rachel Davis, founder of Children’s Promise Centers, an early childhood program in Albuquerque, New Mexico. Operating 20 hours daily, her centers provide critical support for working families often overlooked by traditional child care models. Rachel chats with Kris about her journey from the Denver Rescue Mission to creating a faith-driven, community-focused child care network where high standards, deep relationships, and genuine care intersect. She shares the heart behind her mission to support nontraditional working...

Episode 198 with Jessica Harris: Be The CEO of Your Life

Child Care Rockstar Radio

Jessica Harris is the owner of Four Sisters Childcare in Linden, Utah — a thriving center named after her four daughters. Alongside her husband, she’s built a program that’s now serving 91 full-time equivalent students with a capacity of 86 and a waitlist. But her real work goes beyond enrollment. In this episode, Jessica shares her journey from running a home daycare to leading a full-blown center, all while growing as a leader, navigating fear, and learning how to truly step into her power. She opens up about the deep personal habits that ground her, the way she teaches...

Ep 197 with Neshanta Linson: Creating an Extended Family In Her Community

Child Care Rockstar Radio

Neshanta Linson is the owner of Hermes Enchanted Garden, a boutique early childhood program in Lower Alabama. Starting as a home-based daycare, her center has grown into a thriving, community-driven school that blends classical education, family values, and a strong sense of connection. Beyond her role as a business owner, Neshanta is deeply committed to servant leadership, fostering an environment where families, staff, and children feel like an extended family. In this episode, she shares how she built a family-centered school culture where staff and parents feel truly connected. Neshanta...

Ep. 196 with The Sisters (M. Mercedes & Maria Consuela): What Does ECE Stand For? Empathy-Courage-Excellence

Child Care Rockstar Radio

Kris welcomes The Sisters, Sister M. Mercedes Diaz and Sister Maria Consuela Garzón of St. Francis Daycare Center in Alton, Illinois, who also just happen to be the winners of the 2024 Child Care Rockstar Contest! In this episode, the sisters share their journey of leading a 45‑year‑old institution, discussing their leap into early childhood education without prior daycare experience, transforming systems post‑COVID, and embracing a “whatever it takes” mindset. Their story reveals the heart, courage, and excellence that define a true ECE rockstar. Key Takeaways: ...

More Episodes

What are the two keys to retaining more families in your program? And do you think that those two keys also apply to retaining staff? This week, Scott Whitaker, aka the “Membership Boy Wonder,” is here to answer those questions. Scott is the membership consultant at the Child Care Success Academy, and he has some great tips on how to set yourself apart in your community, how to compete with the increasing competition in today’s world, and how to do it in a way that’s fun for teachers, kids, and parents.

Key Takeaways:

[3:48] Kris recaps her beautiful trip to the jungles of Ecuador.

[5:01] More about The Pachamama Alliance.

[10:19] Scott’s wife Kelly was a teacher, and they have been married for almost 29 years.

[17:43] What are some keys to improving family retention or customer retention?

[20:14] What are the results that the parents are looking for?

[25:36] Creating a unique value proposition for schools to stand out and become the “provider of choice” in their community.

[30:20] Retaining staff and clients through relationship-building and reward systems.

[34:11] That which gets rewarded gets repeated.

[36:26] You want your staff to believe in your value proposition.

[42:46] Identifying target clients and your avatar through a state of abundance.

[51:24] Allow the members of the Academy to help you and thrive in the community!

Quotes:

“That’s really my goal, to make them the most impactful inside their niche so that they can help those businesses that are truly looking to grow and serve.” — Scott [9:38]
“I can’t think of any better journey than taking an owner and helping them move from growing into a place of freedom into a place of an empire.” — Scott [16:34]
“Retention is all about relationships and results.” — Scott [18:16]
“As we look at this retention model, we have to look at it as a relationship and results with the child and relationship and results with the parents, and it’s got to be an equal focus there.” — Scott [19:00]
“My first challenge to anybody and everybody considering identifying who their avatar is is to come from a place of abundance.” — Scott [42:47]

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