Chris Dufey Podcast
🔥 Want to Add $50k–$250k/Month to Your Coaching Business? 👉🏼 Get your FREE Demo Now: https://jointherainmakers.com/demo (Not sure if it’s for you? You’ll know in the first 2 minutes.) ---------------------------------------------------------------- Woke up at 3:02am with one question I couldn’t shake... I’ve built the million-dollar businesses. Sold them. Consulted for the big names behind the scenes. But none of that helped when I hit a wall at 3am. The question? "What do I actually want out of my life?" So I got out of bed, opened my journal, and started writing. What came...
info_outlineChris Dufey Podcast
🔥 Want to Add $50k–$250k/Month to Your Coaching Business? 👉🏼 Get your FREE Demo Now: https://jointherainmakers.com/demo (Not sure if it’s for you? You’ll know in the first 2 minutes.) ---------------------------------------------------------------- Hitting $100K/month once is luck. Doing it every month with your sanity intact? That’s a system. In this episode, I walk you through the exact 8-part Flywheel we use with our Rainmakers partners to generate $100K–$250K/month consistently. This is what added: • $566K in one month for a partner • $177K in 30 days • $4M/year in...
info_outlineChris Dufey Podcast
🔥 Want to Add $50k–$250k/Month to Your Coaching Business? 👉🏼 Get your FREE Demo Now: https://jointherainmakers.com/demo (Note sure if it’s for you? You’ll know in the first 2 minutes.) ---------------------------------------------------------------- You don’t want a business that looks good on paper but feels like hell to run. I’m qualified to say this because I built one (more than once). Seven figures, great margins, solid team. And it nearly cost me everything that actually mattered. My energy. My family. My freedom. So I burned it to the ground. Just kidding, but I did...
info_outlineChris Dufey Podcast
🔥 Want to Add $50k–$250k/Month to Your Coaching Business? 👉🏼 Get your FREE Demo Now: https://jointherainmakers.com/demo (You’ll know if it’s for you in the first 2 minutes) ---------------------------------------------------------------- Everyone wants $1M/month. Almost nobody makes it. The ones who do? They play by rules you’ve never been told. In this episode, I (Chris Dufey, Rainmakers founder, $52M/year in coaching sales) break down the hard-won lessons from 220+ hours with 6-8 figure CEOs and why most coaches will never scale past 7 figures. Here’s what you’ll...
info_outlineChris Dufey Podcast
🔥 Want to Add $50k–$250k/Month to Your Coaching Business? 👉🏼 Get your FREE Demo Now: https://jointherainmakers.com/demo (You’ll know if it’s for you in the first 2 minutes) ---------------------------------------------------------------- Most founders think their offer is solid. But if it’s not converting? The market’s already voted. In this episode, we break down exactly why good offers flop and how to fix yours before wasting another dollar on ads, funnels, or email campaigns. You’ll learn the timeless principles behind offers that actually sell. The kind that keep...
info_outlineChris Dufey Podcast
🔥 Want to Add $50k–$250k/Month to Your Coaching Business? 👉🏼 Get your FREE Demo Now: https://jointherainmakers.com/demo (You’ll know if it’s for you in the first 2 minutes) ---------------------------------------------------------------- Most coaches build businesses that look successful… But really they’re drowning in delivery, wearing 17 hats, and praying to the funnel gods. In this episode, I give you a peek inside a private strategy session with some of our publishing partners (already doing $50K–$70K/month) and show you how we’re helping them scale to...
info_outlineChris Dufey Podcast
Want us to help you build it? Find me on Instagram (https://www.instagram.com/chrisdufey) DM me the word ENGINE and I’ll send you all the details. No pressure. Just the system that’s working best in 2025. ---------------------------------------------------------------- 🔥 Want to Add $50k–$250k/Month to Your Coaching Business? 👉🏼 Get your FREE Demo Now: https://jointherainmakers.com/demo (You’ll know if it’s for you in the first 2 minutes) ---------------------------------------------------------------- Most coaches are playing the wrong game. They’re busy chasing likes...
info_outlineChris Dufey Podcast
Want help building it? Find me on Instagram (https://www.instagram.com/chrisdufey) DM me the word ENGINE and I’ll send you all the details. No pressure. Just the system that’s working best in 2025. ---------------------------------------------------------------- 🔥 Want to Add $50k–$250k/Month to Your Coaching Business? 👉🏼 Get your FREE Demo Now: https://jointherainmakers.com/demo (You’ll know if it’s for you in the first 2 minutes) ---------------------------------------------------------------- If you’re still stuck at $10K months, wearing 14 hats, and praying your next...
info_outlineChris Dufey Podcast
Want us to help you build it? Find me on Instagram (https://www.instagram.com/chrisdufey) DM me the word ENGINE and I’ll send you all the details. No pressure. Just the system that’s working best in 2025. ---------------------------------------------------------------- 🔥 Want to Add $50k–$250k/Month to Your Coaching Business? 👉🏼 Get your FREE Demo Now: https://jointherainmakers.com/demo (You’ll know if it’s for you in the first 2 minutes) ---------------------------------------------------------------- Most coaches are working hard… but still hitting a ceiling. In this...
info_outlineChris Dufey Podcast
Want us to help you build it? Find me on Instagram (https://www.instagram.com/chrisdufey) DM me the word ENGINE and I’ll send you all the details. No pressure. Just the system that’s working best in 2025. ---------------------------------------------------------------- 🔥 Want to Add $50k–$250k/Month to Your Coaching Business? 👉 Get your FREE Demo Now: https://jointherainmakers.com/demo (You’ll know if it’s for you in the first 2 minutes) ---------------------------------------------------------------- If you're stuck at $10K/month (or anywhere)... this might piss you off (in...
info_outline🔥 Want to Add $50k–$250k/Month to Your Coaching Business?
👉🏼 Get your FREE Demo Now: https://jointherainmakers.com/demo
(Note sure if it’s for you? You’ll know in the first 2 minutes.)
----------------------------------------------------------------
You don’t want a business that looks good on paper but feels like hell to run.
I’m qualified to say this because I built one (more than once).
Seven figures, great margins, solid team.
And it nearly cost me everything that actually mattered.
My energy. My family. My freedom.
So I burned it to the ground.
Just kidding, but I did sell it.
Took the lessons. Rebuilt better.
Now I help other founders avoid the same trap.
This episode breaks down what actually gets you from $100K/month and stuck...
to $250K+/month with a life you actually want to wake up to.
Here’s what we cover:
• Why most coaches plateau at $100K/month (and what to do about it)
• The real shift from founder to CEO
• The structural changes needed to scale without killing your lifestyle
• The chessboard strategy: how to pick your piece (or leave the board entirely)
• The moment I realised “being the CEO” was my biggest bottleneck
• What team culture really takes (hint: it starts with how you show up)
• The power of removing your own label and playing a better role
• Why selling the company didn’t mean retiring... it meant choosing a better game
If you’re scaling a coaching or expert business...
And it’s starting to feel more like a prison than a pathway,
This one’s for you.
And it’s the truth I wish I’d heard earlier.
Chapters:
00:00 – Why Most Coaching Businesses Become Prisons
00:35 – The Trap of “Looking Successful” but Feeling Miserable
01:30 – The $100K/Month Plateau (And What Breaks It)
02:40 – How Big Do You Actually Want to Grow?
03:25 – $250K/Month vs $1M/Month: Two Totally Different Games
04:10 – The Chessboard Analogy: Picking the Right Role
05:20 – Why I Replaced Myself as CEO
06:30 – Transcending the Chessboard: From King to Player
07:25 – Labels, Identity, and Playing a Bigger Game
08:30 – What Being a Great Leader (and Dad) Actually Requires
09:45 – Culture Starts with You: The Asana Lesson
10:50 – My Real Role as Founder: Architect and Operator
11:45 – The Cost of Too Much Freedom
12:30 – Final Thoughts: Build the Business That Serves Your Life