Chris Dufey Podcast
Most people think views equal success. They don’t. In this conversation, Sam Gaudet and Chris Dufey break down what actually matters if you want content to turn into revenue, not just attention. If your content is not creating clients, it is not building a business. It is just entertainment. This episode goes deep into the real metrics serious operators track, including: • Followers gained per video • View velocity in the first 24 to 36 hours • View to follower ratio • Followers to revenue You will learn why a video with 250,000 views and 10,000 new followers is far more valuable...
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Work with me: https://jointherainmakers.com/choosetime?utm_src=organicyoutube Get your free demo: https://jointherainmakers.com/demo?utm_src=organicyoutube ------- At 3:02AM, I woke up with a question that refused to let go: “What do I actually want from my life?” Not the “Instagram answer.” Not the “entrepreneur answer.” Not the “be a good husband, father, provider” answer. The real one. At 37, I found myself replaying every decision, every success, every sacrifice… wondering how I got here and whether the direction I was sprinting toward was even the right one anymore....
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Work with me: https://jointherainmakers.com/choosetime?utm_src=organicyoutube Get your free demo: https://jointherainmakers.com/demo?utm_src=organicyoutube ------- Most coaches don’t need another tactic. They need to see how real operators actually think when scaling. This episode is a raw, behind-the-scenes strategy session where Chris Dufey sits down with Brian Mark to break down the exact thinking, systems, and decisions currently being used to scale a coaching business toward multi-seven figures per month. What you’re listening to isn’t a polished interview. It’s a real working...
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Work with me: https://jointherainmakers.com/choosetime?utm_src=organicyoutube Get your free demo: https://jointherainmakers.com/demo?utm_src=organicyoutube ------- If you’re stuck at $10k/month, or honestly stuck at any revenue level, this video might frustrate you. Because most businesses aren’t stalled because funnels don’t work, ads don’t work, or content doesn’t work. Most people aren’t stuck because funnels don’t work, ads don’t work, or the content doesn’t work. They’re stalled because they’re optimizing the wrong part of the business. I’ve sold a...
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Most people think scaling means more. More offers. More funnels. More hires. More chaos. That’s the lie. In this video, I break down exactly how I hit a $1M run rate in 63 days with no team, no paid ads, no fancy launch, and why doing less is what finally worked. This came right after I sold my last multi–seven-figure business. I was burnt out. Overbuilt. Drowning in complexity. So I made one promise to myself: This one has to feel light. No 15-person team. No bloated Slack channels. No pretending I love to grind. Just a clean system that prints cash without running my life. Here’s what...
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Most people say they want financial freedom. Very few ever define what that actually means. And that’s where everything goes wrong. This video isn’t about getting rich. It’s about getting free. For real. I’m sharing this because I’ve lived both sides. Sleeping on a couch. My wife pregnant with our first child. Halfway across the world in Dubai. Selling everything I owned with one question looping in my head: ”Can I actually give them the life they deserve?” I was trapped in time-for-money. Burnt out. Chasing cash thinking it would fix how I felt inside. It didn’t. What changed...
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Most people think money fixes everything. It doesn’t. It just exposes what you never defined in the first place. My recent conversation with Sharran Srivatsaa (Acquisition.com President) starts with a quiet tension: building something big while trying not to lose the people who matter most. Fatherhood. Money. Ambition. Guilt. All colliding at once. The truth is this: More income without a framework doesn’t buy freedom. It buys anxiety with better branding. In this episode, we go deep on what actually works: • Why freezing your lifestyle is the real cheat code • The exact definition of...
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Most funnels don’t fail quietly. They drain your time. Your energy. And your belief that this shit can actually work. So I tested every (yes, every) funnel so you don’t have to. VSLs. Webinars. Challenges. Tripwires. Quiz funnels. DM scripts. All of it. It took me nine months, and more money than I care to admit. And here’s the truth no one wants to say out loud: Most funnels suck. Unless you’re already internet famous… Have a massive following… Or host a podcast with Tim Ferriss… Almost any funnel can work. But what about the rest of us? What if you’re just a damn good coach...
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Most entrepreneurs claim they're building their business for their family, but their calendar tells another story. In this video, I share how I built a “successful” business on paper. Revenue was climbing, Stripe was pinging, everyone thought I was winning. But behind the scenes, I was overworked, disconnected from my wife and kids, and losing myself in the grind. Until I got a wake-up call I couldn’t ignore. This is the true story of how I simplified everything, leaned on systems, and built a business that no longer runs me—so I could scale without sacrifice. In this video: 00:00...
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If you’re a coach or consultant working hard but still stuck, growth not matching effort, and the freedom you started for still feels out of reach, you’re in the right place. I’m not here to sell hype or funnels. I built and sold my own coaching biz. I helped agencies hit $200K/month. I consulted 7 to 9 figure founders. Now I’m here to help you build a business that works without burning you out. In this video: 00:00 Why a million dollar month is possible 00:20 It’s not magic, it’s a system 00:35 Why most coaches stay stuck 01:07 Real results, real numbers 02:18 How the Rainmakers...
info_outlineMost funnels don’t fail quietly.
They drain your time.
Your energy.
And your belief that this shit can actually work.
So I tested every (yes, every) funnel so you don’t have to.
VSLs.
Webinars.
Challenges.
Tripwires.
Quiz funnels.
DM scripts.
All of it.
It took me nine months, and more money than I care to admit.
And here’s the truth no one wants to say out loud:
Most funnels suck.
Unless you’re already internet famous…
Have a massive following…
Or host a podcast with Tim Ferriss…
Almost any funnel can work.
But what about the rest of us?
What if you’re just a damn good coach who wants great clients consistently?
Without living inside content calendars, DMs, or ad dashboards?
That’s what this video is about.
In this episode, I break down the one funnel that beat everything else every single time, because it’s:
• Simple
• Clean
• Built on trust (not hype)
• Scales without big ad budgets
• Works even with a small or nonexistent audience
We talk about why:
• Followers don’t equal buyers
• Daily content farms lead to burnout, not scale
• DM closing repels high-trust clients
• Most funnels fail because the market doesn’t believe anymore
And what actually works instead.
I call it the Trust Engine.
It’s the highest-converting system we’ve ever tested and we’ve installed it in 200+ coaching businesses across niches.
Health.
Business.
Relationships.
Agencies.
Service pros.
Same result.
Because it’s built on three things:
1. A strong, obvious offer
2. Smart nurture that builds trust before the call
3. A clean sales process with zero pressure
No “only 3 spots left” bullshit.
Just a system that helps serious buyers make serious decisions.
And this isn’t theory.
We’ve helped:
• Coaches go from $32k → $108k/month in 90 days
• Coaches hit $240k in a quarter after years of funnel hopping
• Coaches with zero audience book 21 calls in 10 days and close $40k
If your business feels noisy…
If your funnel isn’t converting…
If you’re doing too much for too little return…
This episode will save you months of wasted effort.
——
In this video:
00:00 — I tested every funnel so you don’t have to
00:35 — Why most funnels fail
01:05 — The myth of massive followings
01:40 — Why daily content leads to burnout
02:15 — The DM closing lie
02:50 — What actually works: the Trust Engine
03:20 — Why trust beats tactics
03:55 — The 3 pillars of a high-converting funnel
04:30 — Why your offer matters more than the funnel
05:05 — Smart nurture vs pressure selling
05:40 — Clean sales with zero gimmicks
06:10 — Real client results (across niches)
07:00 — Why most funnels fail in today’s market
07:40 — Engineering trust at scale
08:20 — Finding the choke point in your business
08:55 — Stay in your zone of genius
09:35 — What to do next
——
If this is our first time meeting, hey 👋🏼 I’m Chris Dufey, founder of The Rainmakers.
We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4hrs a day.
A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived.
She showed up. I wasn’t ready.
Now, I’ve got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don’t depend on me.
Quick timeline:
18: Became a trainer to get fit
21: Built a PT agency
25: Moved to Dubai, started a business
27: Moved to Bali to figure it out
28: Launched and lost a supplement brand
29: Started coaching fitness pros
31: Founded Coaches Cartel
35: Sold it
36: Consulted 6-9 figure CEOs
38: Started The Rainmakers
This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work.
Subscribe, drop a comment, and let’s build a business you actually enjoy running.