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Dilemma. Offer ONLY Best Option Care? EP 010

Dr. Tom "The Gems Guy" Orent's PPO EXIT Podcast

Release Date: 08/14/2019

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Dr. Tom "The Gems Guy" Orent's PPO EXIT Podcast

Managed care insurance and doc-in-the-box DSOs are rapidly turning our dental profession into a commodity business. Low fee DSOs and the infestation of network reduced-fee insurance plans are making it tougher for us (private practice GP dentists) to earn a fair profit. Tougher but not impossible. How can a solo practitioner GP dentist grow and prosper today? Build relationships and referrals by creating an experience your patients will never forget. Deliver service they’ll rave about to their friends and co-workers. Nobody on the planet does service and experience better than Disney. Vance...

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If there was a single EASY GEM you could deploy requiring only 30 seconds of your time, costs little or nothing, and GUARANTEES a measurable reduction in new patient no-shows and an increase in case acceptance... wouldn't you want to do this for every new patient? Links in this Episode: www.SlyDial.com www.GemsAreEasy.com/podcast www.FreeGiftFromTom.com/podcast Get my book, “Transform Your Dental Practice from CoalMine to GoldMine” ($16.97 on Amazon, FREE for Gems Podcast listeners).

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Dr. Tom "The Gems Guy" Orent's PPO EXIT Podcast

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I'll never forget what Hugh told me nearly two decades ago. Hugh Doherty is a dentist and Certified Financial Planner. Hugh told me that 95% of dentists will NEVER RETIRE to the same level of financial comfort they enjoyed while they had an active income from dental practice.

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Gems Family, go to www.InsidersCircle.com and search "082 COUNTERMEASURES TO NEUTRALIZE BAD ONLINE REVIEWS".

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Dr. Tom "The Gems Guy" Orent's PPO EXIT Podcast

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Dr. Tom "The Gems Guy" Orent's PPO EXIT Podcast

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Dr. Tom "The Gems Guy" Orent's PPO EXIT Podcast

My team knew I preferred not to be interrupted while treating a patient. When Izabel buzzed I knew there was something wrong. She began, "Dr. Orent, there's a man here to see you. Says he is an investigator from the Massachusetts State Licensing Board... the Board of Registration in Dentistry. He showed me his badge. Says he wants access... to all of our patient records."

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Have you ever tried to figure out why many patients fail to schedule recommended (and sorely needed) treatment? Recently I spoke with Fred, a general dentist in practice for 37 years. He's given this issue a lot of thought. Fact is Fred pretty much NAILED the WHY.

Fred figured out why many patients don't take action. Why they allow things to get worse. Dental diseases are progressive. Even though Fred put his finger on the WHY... he had yet to discover the "HOW." How to present best option care in a manner that

A) Consistently increases the likelihood of acceptance by the patient

B) Solves the ETHICAL (and potentially LEGAL) DILEMMA of offering only best option care.

Fred and Many Dentists Follow a Surefire Recipe for Case Rejection

Whether or not he was aware of the marketing research, Fred identified and understood of one of the most common reasons patients don't move forward with recommended care. Too many options. For 37 years he'd done as instructed in dental school and had been offering most patients at least three options. Kind of a "good, better, best."

On the surface that approach makes good sense. Let patients know that there are several options. While speaking with his Gems Coach he revealed a deep frustration with this approach. By the time patients sat through the 3rd option their eyes glazed over and they became paralyzed with CONFUSION. He hit the nail on the head. Confused patients don't schedule care.

Is it Ethical to Offer ONLY Best-Option Care?

All too often dentists and dental team members recommend care based more upon what insurance will cover than what they believe to be the very best possible care. In this episode, I'll share my philosophy of care, an approach which ensures that the majority of your patients will receive only that which you feel is best for their long-term health.

Links in this Episode

If you are a Gems Family Member and would like access to my four-step team training system for your hygienists on how to sell best-option quadrant dentistry, go to www.InsidersCircle.com. At the top left, Click on the SITE MAP, then choose GoldMine UnderGround Team Training Toolkit Episode 4, HOW TO SELL QUADRANT BEST-OPTION DENTISTRY.

www.GemsAreEasy.com/podcast 

Forget about just trying to “survive…” If you want to thrive in the face of insurance PPO bullying, attract more new patients, hire and keep the best team members then Gems Insiders’ Circle is for you. If you want to work less while making (much) more money, enjoy all the benefits of Gems family membership with NO LONG-TERM commitment (Platinum membership is month-to-month).

www.FreeGiftFromTom.com/podcast

Get your FREE copy of my book, “Transform Your Dental Practice from CoalMine to GoldMine” (currently $16.97 on Amazon, but yours free as a Gems Podcast listener).

PLUS, your FREE book order includes a FREE BONUS that could add $50,000 per year to your income.  FREE 30-minute LIVE one-on-one TEAM TRAINING on my Adult Fluoride Verbal Skills. Learn to achieve 80% acceptance PAID OUT OF POCKET with just SEVEN SIMPLE SENTENCES!