How to Create a Killer Lead Generation System for Your Construction Business with Logan Shinholser | E391
The Construction Leading Edge Podcast
Release Date: 05/19/2025
The Construction Leading Edge Podcast
đIs Your Construction Business Ready to Scale? Take the free online assessment âď¸Schedule your free business evaluation call with our team â EPISODE 394: If youâve ever felt trapped by your construction business, like everything will fall apart the moment you step away, youâre not alone. Meet Stan. After 35 years of building a thriving construction business, he was ready to retire. But there was a problemâhis business couldnât survive without him. All the systems, knowledge, and decisions lived in his head. Retirement? Impossible. The business wasnât...
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đIs Your Construction Business Ready to Scale? Take the free online assessment âď¸Schedule your free business evaluation call with our team â EPISODE 393: What if the answer to your labor shortage isnât in job ads or recruitersâbut your warehouse? Todayâs guest was done fighting for tradespeople. Instead of poaching skilled plumbers, he built a training program from scratch. Brewer Craftsman Academy turns complete rookies into $60-$80K/year professionals in just six monthsâand itâs working. His company now builds 23% of homes with workers who had zero experience just...
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đIs Your Construction Business Ready to Scale? Take the free online assessment âď¸Schedule your free business evaluation call with our team â EPISODE 392: Why do some contractors scale to $10M and beyond, while others stay stuck? Most construction business owners believe that working harder and saying âyesâ to everything is the key to growth. But hereâs the truth: saying yes to every job is how you build revenue, but saying NO to the wrong ones is how you build a profitable construction business. In this episode of The Construction Leading Edge, weâre unpacking the five key...
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đIs Your Construction Business Ready to Scale? Take the free online assessment âď¸Schedule your free business evaluation call with our team â EPISODE 391: Youâve built your construction business on word of mouth and referrals. Things were boomingâuntil they werenât. Now what? If your phone isnât ringing as much, and youâre worried about what the future holds for your construction business, youâre not alone. Many contractors are facing the same challenge. But thereâs good newsâthereâs a better way to generate leads (no cold calling required!). In this episode...
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đIs Your Construction Business Ready to Scale? Take the free online assessment âď¸Schedule your free business evaluation call with our team â EPISODE 390: Are you constantly up at night thinking if your team has ordered the correct items? How do you have the confidence that things are getting done? Most construction business owners spend their days chasing updates instead of leading their teams. If that sounds like you, then thereâs a crucial piece missing from your operations: a single source of truth. In this episode of The Construction Leading Edge, Iâll share a powerful story...
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đIs Your Construction Business Ready to Scale? Take the free online assessment âď¸Schedule your free business evaluation call with our team â EPISODE 389: Are you constantly learning new business strategies, but nothing ever changes? A lot of construction business owners are stuck in a loopâchasing the next strategy, the next big ideaâhoping it will finally be the thing that works. But hereâs the truth: if you keep trying the same thing that isnât working, then thereâs something that you believe that isnât true. In this weekâs episode, weâre diving deeper into the...
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đIs Your Construction Business Ready to Scale? Take the free online assessment âď¸Schedule your free business evaluation call with our team â EPISODE 388: Do you ever feel like your business is costing too much? Jake Lewendal of Momentum Development knows that pain too well. Jake, a Bozeman-based builder, grew up sweeping floors on job sites. He eventually co-founded a construction company with his father-in-lawâ-only to watch this relationship crumble under the pressure of a poorly-structured family partnership. In this week's episode of The Construction Leading Edge...
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âď¸Schedule your free business evaluation call with our team â EPISODE 387: Does it ever feel like your construction business is sinking? That moment when you wonder, âIs this even worth saving?â Youâre not alone. Every business owner hits that wall. But hereâs something most people miss: Itâs not your circumstances that are causing the problemsâitâs the story youâre telling yourself. In this weekâs episode of The Construction Leading Edge podcast, Iâm sharing nine powerful strategies that will help you break free from a business slump. Weâll cover: â What most...
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âď¸Schedule your free business evaluation call with our team â EPISODE 386: Do you feel like your construction business is running you instead of the other way around? Do you constantly bring your work home? For many construction business owners, weekends also mean emails and phone calls. Often, family dinners turn into business meetings. But not anymore! In this weekâs episode of The Construction Leading Edge podcast, I sit down with two of my favorite Canadiansâand students of our Systematized Your Construction Business (SYCB) programâLaughlin and Ross Franklin. Originally...
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âď¸Schedule your free business evaluation call with our team đJoin our free masterclass on how to get paid for estimates â EPISODE 385: Do you feel guilty charging for estimates when others offer them for free? Todayâs guest believes you shouldnât. In this weekâs episode of The Construction Leading Edge podcast, I sit down with Alex Gregg, owner of Gregg Homebuildingâa Tennessee-based company specializing in both custom and spec homes. Today, Alex breaks down how he grew his business through strategic decisions, a clear vision, and robust internal systems. Youâll learn: ...
info_outlineđIs Your Construction Business Ready to Scale? Take the free online assessment HERE
âď¸Schedule your free business evaluation call with our team HERE
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EPISODE 391: Youâve built your construction business on word of mouth and referrals. Things were boomingâuntil they werenât. Now what?
If your phone isnât ringing as much, and youâre worried about what the future holds for your construction business, youâre not alone.
Many contractors are facing the same challenge. But thereâs good newsâthereâs a better way to generate leads (no cold calling required!).
In this episode of The Construction Leading Edge, I sit down with Logan Shinholser of Contractor Growth Network about effective strategies to generate high-quality leads and grow your business.
Today, youâll learnâŚ
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Why are many contractors underperforming with their marketing efforts
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The common misconceptions that are silently killing your marketing efforts
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How to use content marketing and video to build trust with potential clients
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What to do before hiring someone to update your website
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How to make your website SEO-friendly
âŚand a whole lot more!
Listen now to discover practical tips that will help improve your marketing strategy and get your pipeline flowing again.
Letâs dive in!
Key Takeaways:
Introduction (00:00)
Lead generation challenges in construction (02:36)
Shifting your marketing mindset (06:00)
Common lead generation and marketing myths (09:11)
How to build trust with potential clients online (13:17)
Why video marketing works (19:36)
Personal brand vs. business brand (25:28)
Why experimentation and iteration matter (28:38)
Top lead gen methods for construction businesses (33:08)
Do this before you hire a web designer (43:52)
Final advice (49:18)
Additional Resources:
âĄIs Your Construction Business Ready to Scale? Take the free online assessment HERE
âĄSchedule your free business evaluation call with our team HERE
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âĄCheck out Contractor Growth Network HERE
⥠Subscribe to Contractor Growth Network Podcast HERE
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⥠Subscribe to our YouTube channel HERE
âĄVisit The Construction Leading Edge for more information HERE
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The Construction Leading Edge Podcast helps construction business owners maximize their revenue, eliminate chaos, systematize their work, and win back their time.
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