244 - Attracting High Paying Clients & Growing a Successful Coaching Business with Melinda Cohan
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Release Date: 09/09/2024
270 - How to Build a Repeatable Process for Making High-Converting Offers
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Systemising your sales isn’t about getting fancy — it’s about getting consistent. If you’re doing sales in fits and starts, making things up as you go, or relying on last-minute hustle, you’re leaving money (and sanity) on the table. In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack the first half of a 9-part Sales System Self-Check — the practical way to find the gaps in your sales systems that are slowing your growth and start building a sales engine that reliably produces results for you. The first five of the 9-part Sales System Self-Check are: Sales Goals,...
info_outline
269 - Stop Quitting Too Soon: How to Get Results From the Strategy You Already Have
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Ever felt like your marketing strategy should be working — but the results just aren’t showing up? Before you ditch your funnel, abandon your podcast, or pivot to the next shiny tactic… this episode is your permission to pause — and take a closer look. Because often, it’s not that the strategy is broken… it’s that we’re quitting too soon. In this episode, your hosts Suzi Dafnis and Michelle Falzon explore the Time-to-Result Gap — the invisible space between starting a strategy and actually seeing results — and why most business owners bail before the breakthrough happens....
info_outline
268 - Making The Most of Big Changes: How To Turn Shifts & Trends Into Sales
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
When the world around your ideal client shifts — whether it’s a new law, a tech breakthrough, a social movement, or an economic shake-up — their needs, questions, and priorities change, too. And that creates one of the most powerful (and underused) moments for YOU to create content that meets the moment and converts more clients. In this episode, your hosts, Suzi Dafnis & Michelle Falzon give you practical ways you can ride the wave of change and use shifts and trends happening right now in YOUR industry or market to create: More visibility More relevant offers More meaningful...
info_outline
267 - How to Use Custom GPTs to Save Time, Create Better Content, and Sound More Like You - With Tina Tower
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Ever wish you could duplicate your brain and hand off those repetitive content and marketing tasks to someone (or something!) that thinks just like you? That’s exactly what today’s guest, Tina Tower of Her Empire Builder, is doing — with Custom GPTs. In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with Tina as she pulls back the curtain on how she’s built dozens of Custom GPTs to streamline her business, speed up content creation, reduce overwhelm, and unlock more freedom and joy in her day. You’ll hear real-world examples, surprising tips, and some eye-opening use...
info_outline
266 - How to Say the Thing You’ve Been Afraid to Say in Your Marketing (And Why It Changes Everything)
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
What if the one thing that could transform your marketing… is the thing you’ve been too afraid to say? In this episode, Suzi Dafnis and Michelle Falzon explore “The Unspoken Truth Effect” — that powerful shift that happens when you stop filtering and start speaking your truth in your marketing. If you’ve ever softened your message, held back from taking a stand, or avoided sharing something vulnerable or “too out there” — this episode is for you. We’ll show you why saying the bold, true thing can be one of the most effective moves you make as a business owner… and exactly...
info_outline
265 - Are You Attracting the Right Leads? (And What To Do If You’re Not)
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
If you’ve ever felt like your marketing is almost working — but not quite clicking — it might not be your funnel, your content, or your offer that’s the problem. In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore a different perspective: What if you’re attracting the wrong leads? Because when the wrong people are entering your marketing ecosystem, it doesn’t matter how well-designed your strategy is — your content won’t convert, your sales conversations will feel heavy, and your offers won’t land. Listen to This Episode to Hear More About: -> The...
info_outline
264 - The Content CEO: How to Shift From Doing It All to Leading a Marketing Machine
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
If your marketing success is dependent on you doing everything — writing every email, scheduling every post, fixing every tech issue — this episode is for you. Because it’s time to shift from doing it all to becoming the Content CEO in your business. This week, your hosts, Suzi Dafnis and Michelle Falzon, share the 3 key shifts you can make to move from overwhelmed content creator to strategic content leader. Listen to This Episode to Hear More About: -> The real reason your content feels inconsistent and exhausting—and how to fix it with one powerful mindset change. -> Why...
info_outline
263 - Mini But Mighty: Small-Scale Strategic Alliance Strategies To Grow Your Business
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Big partnerships aren’t the only way to grow your audience or boost your visibility. In this episode, your hosts Suzi Dafnis & Michelle Falzon explore how easy low-tech, low-cost, and low-lift alliances — like co-promoting with a local business or doing an email swap with a peer — can actually move the needle in a big way. Whether you’re just starting out, or looking for fresh ways to expand without adding complexity, these mini but mighty collaborations can create major momentum and growth in your business. Listen to This Episode To: -> Discover the 'Peaches and Cream'...
info_outline
262 - The Content Marketing Tools We're Loving in 2025
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
It’s our Annual Content Marketing Tools Episode! Sharing the Content Marketing Tools we’re loving each year has become a bit of a tradition here at the Content Sells Podcast. In today’s show, your hosts, Suzi Dafnis and Michelle Falzon, give you the rundown on 8 tech tools that have made a real difference to their content creation and marketing this year. Some are cutting-edge AI-based tools and some are “old school” platforms with exciting new applications. PLUS you can download our FREE and NEWLY Updated Content Marketing Tools Guide. This Free Guide includes a comprehensive list...
info_outline
261 - 6 Ways AI is Saving Us Time With Our Content
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Creating high-quality content takes time — whether it’s crafting emails, mapping launch sequences, analysing survey data, building frameworks, or preparing visuals for a workshop. And while many people are using AI to generate more content faster, that often comes at the cost of quality, voice, or effectiveness. In this behind-the-scenes episode, your hosts Suzi Dafnis & Michelle Falzon share exactly how they’re personally using AI right now — not to replace their thinking and creativity, but to amplify it. You’ll hear six practical and strategic ways they’re using tools like...
info_outlineAttracting high-paying clients can make ALL the difference in terms of your profitability and also how much you ENJOY and THRIVE in your business.
In today’s Content Sells episode, your hosts, Suzi Dafnis and Michelle Falzon are speaking with coaching and business expert Melinda Cohan about her Brand New Book “The Professional Coach” and how you can use her frameworks to grow your business and find more high paying clients you LOVE working with.
While her book is geared towards Coaching Businesses, the GEMS Melinda shares in this episode are so valuable for ALL business types.
PLUS checkout Melinda’s SPECIAL OFFER for Content Sells listeners when you buy her Must-Read Book.
VISIT: TheProfessionalCoachBook.com
Listen to This Episode to Hear More About:
-> Why you need to shift from an “Amateur” to “Professional” mindset in your business.
-> The 8 Pillars of Professionalism that help you grow a more successful and robust business.
-> Why we’re getting what it means to have a “work ethic” wrong (and how that’s burning us out!).
-> How to come up with your Unique Value Proposition – what makes you uniquely and unapologetically you!
-> Why you may be taking the services you offer for granted and why that’s diminishing the value you are getting paid.
-> How to deliver “exquisite client support” (and why this matters now more than ever!).
-> How to set professional pricing and why this doesn’t have to be daunting.
-> The difference between being burdened by your business and liberated by your business.
-> Rememberable and Repeatable and Writedownable… the 3 things your unique value proposition needs to be.
-> How jargon is killing your ability to attract high value clients.
-> The business success roadmap Melinda has shared with over 100,000 business owners
-> How to apply the power of leverage to: time, wisdom, expertise, content and impact.
-> How to get off the “feast or famine” rollercoaster when it comes to business growth.
-> How to get clients unstuck using a simple idea Melinda learned from a world champion dog trainer.
-> How Melinda is making money “fun”!
-> What if money was a lover? The groundbreaking question Melinda asks to change our relationship with money.
-> How to shake off the employee mindset that may be holding you back from your business going beyond being a “hobby”.
-> Why “charge what you’re worth” has nothing to do with pricing and is one of the most damaging pieces of advice in the business world.
-> “Aligned Pricing” - how to align your pricing with the results you’re delivering so you can better communicate value.
-> The “reverse” thinking that will help you price and package your products in a profitable and aligned way.
-> How to “Protect your sparkle” and the role of self care in business (Melinda shares a “mic drop” piece of advice around self care that will blow your mind!)
-> How to have a big business while protecting your self care (even during busy launches).
-> And much more…
Also Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
-> Get The Professional Coach Book + Bonuses HERE
-> Melinda Cohan - The Coaches Console
-> Episode 15 - How to Create Great Content Without Burning Out
-> Episode 77 - Secrets to Creating Engaged Online Communities With Susan Garrett
-> Episode 110 - Villains, Superpowers and Designing a Successful Content Strategy With Melinda Cohan