#430 Struggling To Find Employees For Your Contracting Company? (feat. Erin Longmoon - Zephyr Connects)
Release Date: 12/29/2023
#454 How to Make Your Website Generate More Leads (ft. Ian Miclean)
Contractor Growth Network
In this episode of the Contractor Growth Network Podcast, Sean sits down with Ian Miclean, CGN's Director of Marketing, to break down website best practices for contractors. Your website is your #1 sales tool, but if it’s not structured correctly, it could be hurting your business instead of generating leads. Ian shares essential Website 101 tips, covering: -The real role of a contractor’s website and how to optimize it for leads -Common website mistakes that turn away potential clients -SEO basics to improve visibility on Google -The importance of high-quality images & videos for...
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#453 Building Luxury Client Experiences That Drive Referrals (ft. Devon Vought)
Contractor Growth Network
In this episode of the Contractor Growth Network Podcast, Logan sits down with Devon Vought, owner of Vought Construction, to uncover the secrets behind his success in the luxury home market. Devon shares how he elevated his construction business by focusing on exceptional client experiences and maintaining premium service standards. From charging $1,200 per square foot for new builds to hosting housewarming parties for clients, Devon reveals how personalized touches and meticulous attention to detail have helped him attract high-end clientele and generate consistent word-of-mouth referrals. ...
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#452 Is Your Logo Helping or Hurting Your Business? (Ft. Dan Phan)
Contractor Growth Network
In this episode of the Contractor Growth Network Podcast, we sit down with Daniel Phan, Senior Creative Designer, to tackle a crucial question: Is your logo helping or hurting your business? Daniel has spent years crafting brand identities, designing logos, and building strong visual foundations for contractors and businesses. Today, he shares expert insights into what makes a great logo, how branding influences client perception, and whether it's time for an update. 🔑 Key Takeaways: Why logos matter in contracting and home services What elements make up a strong, scalable logo Common...
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#451 The Contracting Company All of Our Clients Want To Be (Feat. Nick Schiffer - NS Builders)
Contractor Growth Network
Here is our favorite podcast from 2024! If you didn't have a chance to listen to this episode earlier in the year, now is your chance! WATCH OUR NS BUILDERS BRAND BREAKDOWN VIDEO HERE: Today we talk to Nick Schiffer, the visionary behind NS Builders and a titan in the realm of social media within the home building industry. With a following of over 300,000 across various platforms, Nick has leveraged his expertise and passion for craftsmanship to become a leading figure in sharing valuable insights, project showcases, and invaluable tips for both enthusiasts and fellow contractors....
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#450.2 Cornerstone's 9-Day Design Build Process (ft. AJ Ballantine) - Part 2
Contractor Growth Network
In this second half of our interview with AJ Ballantine, discover how Cornerstone's 9-Day Design Build Process revolutionized sales and design! In this exclusive two-part interview, AJ Ballantine shares how he condensed a lengthy 5-week process into just 9 days—all without increasing staff. Learn the secrets behind his system overhaul, streamlined workflows and how contractors can adopt these strategies to boost efficiency and profits. Whether you're a contractor, designer, or business owner, AJ's insights will help you rethink your processes and scale smarter. Don't miss this...
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#450.1 Cornerstone's 9-Day Design Build Process (ft. AJ Ballantine) - Part 1
Contractor Growth Network
Discover how Cornerstone's 9-Day Design Build Process revolutionized sales and design! In this exclusive two-part interview, AJ Ballantine shares how he condensed a lengthy 5-week process into just 9 days—all without increasing staff. Learn the secrets behind his system overhaul, streamlined workflows and how contractors can adopt these strategies to boost efficiency and profits. Whether you're a contractor, designer, or business owner, AJ's insights will help you rethink your processes and scale smarter. Don't miss this game-changing episode of the Contractor Growth Network Podcast! Key...
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#449 Establishing Your USP (ft. Ian Miclean)
Contractor Growth Network
In the second part of this podcast series from The Contractor Growth Network, we dive into the importance of establishing your Unique Selling Proposition (USP). Join us as CGN's resident marketing expert, Ian MicLean, shares actionable insights on how to identify and refine your USP to stand out in your market. Whether you're looking to attract more ideal clients or differentiate yourself from competitors, this episode is packed with valuable strategies tailored for contractors and business owners. Don't miss out on this essential guide to building your brand identity and driving growth!
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#448 Identifying Your ICA (ft. Ian Miclean)
Contractor Growth Network
In this episode of The Contractor Growth Network, host Logan Shinholser dives deep into the art of identifying your Ideal Client Avatar (ICA) with special guest Ian Miclean, CGN's Marketing Director. Together, they explore actionable strategies to pinpoint your perfect audience, tailor your marketing, and drive real growth for your contracting business. Whether you’re a seasoned contractor or just starting out, this conversation will equip you with the tools to refine your outreach and amplify your impact. Tune in for expert advice and practical tips you don’t want to miss!
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#447 Solving Contractor Pain Points Through Automation & Tech (ft. Tanner Mullen)
Contractor Growth Network
In this insightful episode of the Contractor Growth Network, host Logan Shinholser talks with Tanner Mullen, founder of DripJobs and owner of a thriving painting company in Florida. Tanner shares his journey in the contracting world and dives into the powerful role automation and technology play in solving the everyday pain points contractors face. Drawing from his real-world experience as a business owner and his expertise with DripJobs, Tanner breaks down how contractors can simplify scheduling, improve client communication, and tackle time-consuming tasks with automation. If you're a...
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#446 Managing Handyman and Remodeling (ft. Chris Lalomia)
Contractor Growth Network
In this episode of the Contractor Growth Network podcast, Logan Shinholser sits down with Chris Lalomia, founder of The Trusted Toolbox, a handyman and remodeling company generating over $3 million annually. Chris shares his journey from corporate life to building a thriving handyman business with 15 employees and how he expanded into the remodeling space. The conversation dives deep into the operational and marketing strategies that helped Chris scale his business, the challenges of balancing handyman and remodeling services, and why staying focused on what you excel at is key to success....
info_outlineREGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT HERE: https://www.contractorgrowthnetwork.com/the-new-era-of-contracting-summit/
Erin Longmoon is the CEO of Zephyr Recruiting, specializing in recruiting services tailored for small businesses, with a focus on aligning company culture with employee values. Her approach is personalized, addressing the unique hiring challenges and opportunities in small business environments. Longmoon advises on employee retention, positive workplace culture, and strategies to attract top talent. She is also a speaker and writer on human resources, small business growth, and employee engagement.
On today's episode, Erin joins us to talk about
- the differences between hiring and recruiting
- why you should treat recruiting like marketing
- the role that culture plays in hiring
- how to handle recruiting and hiring in-house
- what the new era of recruiting looks like
Erin will be speaking at the New Era of Contracting Virtual Summit taking place on January 24th and 25th!
REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT HERE: https://www.contractorgrowthnetwork.com/the-new-era-of-contracting-summit/