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#454 How to Make Your Website Generate More Leads (ft. Ian Miclean)

Contractor Growth Network

Release Date: 02/27/2025

#481 How I Restarted my Remodeling Business from 0 (ft. Sebring Design Build) show art #481 How I Restarted my Remodeling Business from 0 (ft. Sebring Design Build)

Contractor Growth Network

In this episode of the Contractor Growth Network podcast, Logan sits down with Bryan Sebring—owner of Sebring Design Build—to unpack what it really looks like to start over from scratch. After building a nearly $3M design-build company over 20+ years in Illinois, Bryan made a bold decision: relocate his entire life and business to Franklin, Tennessee. No team. No clients. No local reputation. Just experience. Bryan shares what changed the second time around—from how he structured his business and hired his team, to the mindset shifts that allowed him to hit similar revenue with fewer,...

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#480 The Team Who Guarantees a 7-Day $80K Kitchen Remodel (7 Day Kitchens) show art #480 The Team Who Guarantees a 7-Day $80K Kitchen Remodel (7 Day Kitchens)

Contractor Growth Network

In this episode of the Contractor Growth Network Podcast, Logan sits down with Barry Gant and Änd Lynn from Seven Day Kitchens to unpack one of the most unusual remodeling business models in the industry: a full kitchen remodel completed in seven days or less. From the outside, it sounds impossible. Most kitchen remodels take 8–12 weeks and leave homeowners living in a construction zone the entire time. But Barry explains how their company achieves the seven-day timeline—not through shortcuts, prefab materials, or cosmetic updates—but through extreme planning, specialized teams, and...

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#479 How NS Builders Built a Massive Following While Building Luxury Homes show art #479 How NS Builders Built a Massive Following While Building Luxury Homes

Contractor Growth Network

Logan sits down with Nick Schiffer, founder of NS Builders, to unpack what it really takes to build a brand so strong that clients wait five years to hire you. With over 400,000 followers across platforms, NS Builders is widely recognized for high-end craftsmanship and polished content—but this conversation goes far beyond Instagram. Nick shares how intentionality drives everything: from floor transition details and branded clothing to proposal books, employee handbooks, and long-term trust with clients. If you want to understand how brand, systems, communication, and...

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#478 Leadership Lessons From Closing My Remodeling Branch show art #478 Leadership Lessons From Closing My Remodeling Branch

Contractor Growth Network

Logan sits down with Victor Lebegue, founder of VL Builders, to unpack one of the hardest leadership decisions a remodeler can face: when to shut something down to save what matters most. Victor shares the story of running two branches of his business in different states—and how market shifts, team dynamics, and leadership realities forced him to close the company he originally built from scratch. From there, the conversation dives deep into culture, hiring, EOS, and what it actually takes to lead people through uncertainty while building a business that can scale without burning out...

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#477 Building a Multi-Million $ Team in a Small Town (ft. Slate Creek Builders) show art #477 Building a Multi-Million $ Team in a Small Town (ft. Slate Creek Builders)

Contractor Growth Network

Logan sits down with Sean Beliveau and Cassidy Jones of Slate Creek Builders to break down how they’ve built an award-winning remodeling team in a small college town—without relying on job boards, recruiters, or desperation hires. Based in Blacksburg, Virginia, Slate Creek Builders has grown to a 14-person team delivering multi-million-dollar remodels in a market of just 35,000 people. In this conversation, they unpack how community reputation, always-on recruiting, strong systems, and a clearly defined org chart allow them to attract talent before they ever need it. If you’re...

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#476 The Client Experience System Behind a $3M Remodeler (ft. Andrew Nuhfer) show art #476 The Client Experience System Behind a $3M Remodeler (ft. Andrew Nuhfer)

Contractor Growth Network

In this episode of the Contractor Growth Network Podcast, Logan sits down with Andrew Nuhfer, founder of AKN Interiors, to unpack how clear communication, structured systems, and expectation-setting fuel high-end remodeling growth. Andrew shares how he’s scaled AKN Interiors to over $3M annually while running 15–20 active projects—without sacrificing the client experience. From pre-construction planning and interior design collaboration to daily logs, scheduling, and post-project follow-ups, this episode breaks down what it actually looks like to run a modern, client-first remodeling...

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#475 #475 "How I Doubled my Close Rates with Design Proposals" (ft. AJ Ballantine)

Contractor Growth Network

In this episode, Logan sits down with AJ Ballantine to break down how Cornerstone Remodeling grew from $2M to $10M in five years—without hiring five times the people. The secret? A radically optimized design process, driven by empathy mapping, technology, and sales finesse. AJ walks through the systems, tools, and scripts he used to cut his sales cycle, boost his close rate, and wow clients—all while keeping a high-touch, boutique feel. If you’re a design-build remodeler struggling with lengthy sales processes, low perceived value, or slow growth, this episode is your blueprint for...

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#474 Lessons from 30 Years in Residential Architecture (ft. Chris Landis) show art #474 Lessons from 30 Years in Residential Architecture (ft. Chris Landis)

Contractor Growth Network

Logan sits down with Chris Landis, co-founder of the award-winning Landis Architects/Builders in Washington, D.C. With over 35 years of experience, Chris shares how his architecture background shaped the firm’s design-build approach—and what remodelers can learn from their detailed, phased design process. From feasibility studies and pre-construction agreements to hiring in-house designers and scaling team structure, this episode is a masterclass in how to elevate the design side of your remodeling business. Whether you’re just starting to charge for design or scaling up to larger, more...

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#473 Improving your Remodeling Sales with Assignment Selling show art #473 Improving your Remodeling Sales with Assignment Selling

Contractor Growth Network

Logan and Aaron unpack one of the most powerful but underused sales strategies in remodeling: assignment selling. Originally coined by Marcus Sheridan, this method bridges the gap between marketing and sales—by arming prospects with the right information before they ever get on a call. You’ll learn how to apply this approach in your own sales process—whether it’s sending project walkthroughs before a meeting, using content to pre-qualify leads, or walking clients through your website in real-time. If you’ve been creating great content but aren’t sure how to use it to actually close...

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#472 Top-of-Funnel Marketing: Truck Wraps, Social Media, and More show art #472 Top-of-Funnel Marketing: Truck Wraps, Social Media, and More

Contractor Growth Network

In this episode of the Contractor Growth Network podcast, Logan and Aaron break down what it takes to build a memorable, recognizable remodeling brand in your community—before prospects are even ready to hire. From truck wraps to social media ads, they walk through the most common “top of funnel” marketing strategies, explain when to use them, and how to measure impact over time. If your goal is to become the remodeler people think of first, this episode is your blueprint. Key Topics: Understanding the marketing funnel and where branding fits Truck wraps, yard signs, and how they...

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More Episodes

In this episode of the Contractor Growth Network Podcast, Sean sits down with Ian Miclean, CGN's Director of Marketing, to break down website best practices for contractors. Your website is your #1 sales tool, but if it’s not structured correctly, it could be hurting your business instead of generating leads.

  • Ian shares essential Website 101 tips, covering:
  • The real role of a contractor’s website and how to optimize it for leads
  • Common website mistakes that turn away potential clients
  • SEO basics to improve visibility on Google
  • The importance of high-quality images & videos for credibility
  • How to structure calls-to-action (CTAs) for higher conversion rates
  • Why site speed and mobile optimization matter more than ever

If your website isn't generating leads, this episode will help you identify what's wrong and how to fix it—without hiring a web developer!

Subscribe now and start turning your website into a lead-generating machine!

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