Contractor Growth Network
Growing up as the son of a successful contractor, Logan experienced firsthand the benefits of a healthy contracting business: less stress, more money, and more time for family. Now Logan runs Contractor Growth Network to help guide you on your journey to create a strong and reliable contracting business for your family. Interested in learning more? Visit contractorgrowthnetwork.com or join our Facebook group, Common Sense Contracting, today.
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#466 Your Remodeling Business' Marketing Strategy—One Step at a Time
08/13/2025
#466 Your Remodeling Business' Marketing Strategy—One Step at a Time
Most remodelers are pouring money into SEO, ads, or other marketing tactics without a clear plan—and it’s costing them leads, time, and profit. In this episode, Logan Shinholser and Aaron Horner break down CGN’s 6-stage marketing strategy for contractors, helping you pinpoint exactly where you are and what your next step should be. Whether you’re stuck chasing low-quality leads or struggling to stand out in a competitive market, this conversation will help you build a marketing foundation that consistently attracts your ideal clients. Show Notes What You’ll Learn in This Episode: Why most remodelers’ marketing fails before it even starts The danger of skipping foundational steps (and how to fix it) How to identify your exact stage in the marketing journey The two pieces every strategy must start with: Your Ideal Client Avatar Your Unique Selling Proposition (USP) Real-world examples of contractors who lost jobs—or missed ideal clients—because their messaging missed the mark How to confidently decide your next step so you stop guessing and start growing Who This Episode Is For: Remodeling contractors—especially those in high-end markets—who want to stop wasting marketing dollars, attract their ideal clients, and grow with a strategy that works one step at a time. Resources & Links Mentioned: Learn more about Contractor Growth Network:
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#465 How to Market Your Finished Jobs
07/30/2025
#465 How to Market Your Finished Jobs
So you’ve wrapped up an incredible project… now what? In this special on-the-road episode, Aaron and Sean dive deep into what happens after the content is created. Most contractors understand the value of video and photos, but they often don’t know how to use that content to actually grow their business. Whether you're trying to get more leads, boost traffic, or just build awareness—this episode gives you the full roadmap. What You'll Learn: Why waiting until the end of a job to ask for a testimonial is too late How to ask clients for testimonials without it feeling awkward Strategies to re-engage happy past clients—even years later The 4 best ways to utilize your content: On your website (including Featured Project Pages) On social media (the right way) In paid ads (and how to test what works) BONUS: In physical mailers for neighborhood targeting OUR QUESTIONS WE ASK IN INTERVIEWS: ACT 1- Their Problem 1. Would you please tell me your name and where you live? 2. What problem were you trying to fix? 3. Can you tell me why you wanted it fixed? What did it feel like in your old space? 4. Why did you decide to move forward now? ACT 2- Taking Action 5. How did you find us? 6. (I know we aren’t the cheapest option, so)Why did you trust us with your project? 7. What was the experience like working with us? ACT 3- Resolution to The Problem 8. How are you enjoying your space now? How is it different from before? 9. What’s your favorite part of the project we completed together? 10. Would you recommend “company name” to friends and family members? Learn more about .
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#464 How to Use Storytelling as a Sales Tool (ft. Aaron Horner)
07/16/2025
#464 How to Use Storytelling as a Sales Tool (ft. Aaron Horner)
In this episode of the Contractor Growth Network podcast, Aaron Horner breaks down why most contractors get “About Us” pages and testimonials totally wrong. Aaron explains the difference between real storytelling and a random list of facts, how to make your client the hero of the narrative, and how strategic storytelling can attract high-end clients, justify premium pricing, and set you apart from every “average contractor” in your market.
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#463 The Pre-Construction Process That Closes $300K+ Remodeling Projects (ft. Peter Ranney)
07/02/2025
#463 The Pre-Construction Process That Closes $300K+ Remodeling Projects (ft. Peter Ranney)
In this episode of the Contractor Growth Network podcast, Logan Shinholser sits down with Peter Rainey, co-founder and managing partner of Ranney Blair Weidman, to unpack their unique and refined pre-construction process. Peter walks through how his team shifted from traditional estimates and disjointed design experiences to a highly structured, 100-page client journey that establishes trust, transparency, and efficiency. By controlling the design narrative, focusing on true client advocacy, and emphasizing clear expectations, Ranney Blair Weidman now delivers high-end remodels with alignment and clarity from start to finish. Key Takeaways: The Shift from Outsourced Design to Full Ownership Early in their journey, Peter’s team relied on external designers, often leading to miscommunication, delays, and poor client outcomes. The transition to a fully integrated design-build approach allowed them to control timelines, eliminate misalignment, and focus on client experience. Start the Sales Process in the Living Room, Not the Kitchen Instead of jumping straight into measurements, Peter initiates consultations in the living room to foster creativity and uncover the client's real problems. This sets the tone for trust, collaboration, and bigger-picture thinking beyond surface-level design requests. The Power of the Project Summary Letter After the in-home consultation, Peter presents a formal, typed letter on letterhead recapping client frustrations and goals. This old-school touch confirms the client feels heard, sets expectations, and serves as the north star for all design decisions moving forward. 100-Page Process Document Builds Trust Through Transparency At the showroom, clients are walked through a highly visual and interactive document showing past projects, pricing structure, punchlists, and processes. This immersive experience shifts the conversation from price anxiety to partnership and problem-solving. Design to Solve, Not to Budget Ranney Blair Weidman focuses first on solving problems through creative design, not fitting within arbitrary budgets. Pricing is presented by area with modular options, giving clients control over scope while preserving the integrity of the design. Memorable Quotes: “We’re not designing to a budget. We’re designing to solve your problem.” “If they don’t want to follow our approach, we are not the right fit for them.” “Quit trying to save the client money. That’s not our job. Our job is to present options.” Actionable Advice: Control the Narrative Avoid being just another bidder. Guide clients through a structured process that builds trust and reinforces your authority as the expert. Start with a Conversation, Not a Tape Measure Begin in a neutral space like the living room to hear their story before inspecting the space. This approach unlocks deeper insights and establishes rapport early. Document What You Hear Use a project summary letter to confirm and reflect back what clients said during your visit. This builds confidence and becomes the foundation of your design strategy. Provide Options, Not Ultimatums Break pricing into modular packages or room-by-room breakdowns. Allow clients to see the value and make decisions collaboratively without feeling boxed in.
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#462 AI and SEO: How We're Adapting to Google's Search Shift (ft. Patrick Scully)
06/18/2025
#462 AI and SEO: How We're Adapting to Google's Search Shift (ft. Patrick Scully)
In this episode of the Contractor Growth Network podcast, Sean Holleran and SEO expert Patrick dive into how AI is reshaping search—and what that means for contractors relying on SEO. They break down the shift from traditional keyword ranking to AI-powered answer engines like ChatGPT and Google’s AI Overview, and explain how to structure your content to still get found. Whether you’re wondering if Google is dead (it’s not) or how to optimize for tools like Perplexity and Bing, this episode will help you stay ahead of the curve. Key Takeaways AI Search Is Changing the Game Google and ChatGPT are rewriting how people search: AI now scans for concise answers, not full-page rankings. Questions and paragraph snippets matter more than ever. It’s no longer just about clicks—being the answer is the goal. Concise Answers Beat Long-Form Hooks Content must lead with the answer: Gone are the days of slow storytelling intros. Start with the clear, factual response—then build context. This helps tools like Google AI and ChatGPT surface your content. Google Isn’t Dead, It’s Adapting Despite the hype, traditional SEO still matters: Google still dominates local and service-based searches. Schema, page speed, links, and on-page SEO are still relevant. Now it’s about blending classic SEO with AI-readiness. Search Everywhere Optimization It’s no longer about ranking on one platform: Get reviews on Bing, Angi, Houzz, and Facebook—not just Google. Claim and optimize your Bing Places listing. YouTube videos (with transcripts) are also being surfaced in AI answers. AI Loves Structure and Fresh Data Make your content AI-scannable: Use schema markup to define FAQs, videos, and pages. Replace large paragraphs with bullet points or tables. Update outdated blog posts for relevance and accuracy. Memorable Quotes “If you’re not found everywhere, you’re not really found at all.” “The best answer wins now—not the biggest website.” “Google isn’t dead. It’s just changing the rules—and fast.” Actionable Advice Rewrite for Answers: Lead with a concise answer before diving into storytelling. Use Schema Markup: Help AI interpret your FAQs, videos, and images. Diversify Reviews: Get client reviews across Google, Bing, Angi, and Houzz. Update Your Old Content: Refresh data, fix broken links, and add question-style headings. Test It Yourself: Search on ChatGPT, Google AI, and Perplexity as if you're a client. Meta Description: SEO is changing fast. Learn how AI tools like ChatGPT and Google SGE are shifting search—and how to adapt your content to keep showing up and driving leads.
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#461 How to Measure SEO Performance & ROI for Contractors (ft. Patrick Scully)
06/04/2025
#461 How to Measure SEO Performance & ROI for Contractors (ft. Patrick Scully)
Are you paying for SEO but not seeing results? Patrick, CGN’s in-house SEO specialist, joins us to expose the truth behind SEO strategies that don’t work—and how to tell if your current SEO investment is really paying off. We break down how to measure SEO performance the right way, what bad SEO looks like, and the key tools every contractor should have access to. Key Takeaways: - The 3 (actually 4) pillars of SEO: Technical, Content, Off-Page, and Local SEO - What SEO ROI really means and how to calculate it - How to set SEO goals that align with business growth - Red flags that your SEO company is doing nothing - Why page 2 on Google might as well be invisible - The tools you must own: Google Analytics, Google Search Console, Google Business Profile - Why thin content and doorway pages waste your money - How to track keyword rankings and spot real improvement - The danger of relying on impressions and clicks alone Own your data. Know your rankings. And stop paying for SEO that doesn’t work. Visit ContractorGrowthNetwork.com to get an audit or speak with an expert. 💻 Ready to grow your contracting business? Visit https://www.contractorgrowthnetwork.com for expert resources and support! Connect With Us: 📸 Instagram: https://www.instagram.com/contractorgrowthnetwork1/ 📘 Facebook: https://www.facebook.com/contractorgrowthnetwork/ ✨ View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/ 🎙️ Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/
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#460 How to Drive Technology Adoption in Your Construction Business (ft. Dr. Anna Hunter)
05/21/2025
#460 How to Drive Technology Adoption in Your Construction Business (ft. Dr. Anna Hunter)
In this episode,Logan Shinholser interviews Dr. Anna Hunter, Director of Learning & Development at JobTread, to unpack how human behavior directly impacts digital adoption in construction companies. Anna explains why technology is only as effective as its implementation, how to create true team buy-in, and how contractors can avoid wasting thousands on unused tools. The conversation dives into key behavioral strategies like building software champions, structuring healthy incentives, and identifying root problems before investing in tech. With practical analogies and tactical steps, this episode bridges the gap between strategy and psychology in software rollout. Key Takeaways: Clarity Comes Before Software Before adopting software, companies need to clearly define their core operational problems. Jumping into tech without this clarity often leads to frustration and failure. The Champion Model Works Successful tech rollouts often rely on "champions" — team members who believe in the software and lead by example. Identifying the right personality types for this role (not just the loudest volunteer) is crucial. Start with the Team, Not the Tool The most effective companies get their teams involved in diagnosing problems and shaping processes before software ever enters the picture. Top-down mandates often backfire. Incentives Should Match the Culture Incentivizing new habits (like filling out daily logs) can work, but it must be tied to accountability. Small, visible rewards can spark pride and momentum, especially when tied to public progress tracking. Staged Rollout vs. All-In: Choose Wisely Rolling out software can happen gradually or all at once, but both approaches require preparation, peer support, and leadership alignment. Owner’s Role: Understand and Translate Leaders don't need to be tech experts, but they do need to understand the software well enough to explain its value to their team — and to calm fears about being replaced. Memorable Quotes: “Software is only as good as how much you use it.” “Jumping into tech without clarity just means you're scaling chaos.” “You're not rushing adoption—you’re building belief.” Actionable Advice: Define the Real Problems First: Use tools like whiteboards or flowcharts to uncover root causes before selecting a solution. Nominate the Right Champion: Identify someone who is both tech-comfortable and respected by the team—not just the loudest person in the room. Use Live Incentives: Create transparent incentive systems that track progress publicly and build pride over time. Start Small or Go All-In — But Plan Either Way: Whether you're doing a phased rollout or flipping the switch company-wide, preparation is key to success. Learn more about JobTread : https://www.jobtread.com/
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#459 Google Business Profile Optimization Best Practices for Ranking on Google Maps
05/07/2025
#459 Google Business Profile Optimization Best Practices for Ranking on Google Maps
Overview Want to know why some contractors dominate local search while others don't even show up? In this episode of the CGN Podcast, we sit down with CGN's SEO Manager, Stephanie, to walk you through how to optimize your Google Business Profile (formerly Google My Business) and turn it into a lead-generating machine. From avoiding common mistakes that lead to suspension, to learning how to rank in Google Maps, this episode is packed with actionable steps for contractors serious about growing their local presence online. Episode Highlights What is a Google Business Profile (GBP) and why it matters for contractors The difference between local SEO and traditional SEO The exact checklist CGN uses to audit client profiles How to properly set up NAP (Name, Address, Phone Number) consistency Photo and video best practices to boost conversions How to use posts, reviews, and core service offerings to improve ranking Troubleshooting common issues like duplicate listings and account suspensions Advanced tips for expanding visibility using business hours and insights Key Takeaways GBP is your digital storefront—often the potential clients' first impression of your business. You should aim to have 2–5 well-defined core offerings on your profile, not an overwhelming list of everything you do. Posting weekly, uploading high-quality photos, and responding to all reviews (good and bad) significantly helps local SEO. Extend your business hours if available—it can help you rank during off-hours searches. Use Google Business Insights to monitor clicks, calls, and profile views—it's free and powerful. Book your GBP Audit with Stephanie! https://www.contractorgrowthnetwork.com/contact/
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#458 The 6 Biggest Remodeling Business Struggles & How to Fix Them (ft. Kyle Hunt)
04/23/2025
#458 The 6 Biggest Remodeling Business Struggles & How to Fix Them (ft. Kyle Hunt)
In this episode of the Contractor Growth Network podcast, Logan Shinholser sits down with Kyle Hunt, remodeling business coach and founder of Remodelers on the Rise. Kyle breaks down his signature "Remodelers Roadmap"—a six-system framework designed to simplify and strengthen every core aspect of a remodeling business. From financials and marketing to people and operations, Kyle shares actionable advice and mindset shifts that help remodelers move from chaos to clarity in their business strategy. Key Takeaways: Start with Strong Financials Kyle emphasizes that a healthy remodeling business begins with financial clarity: Understand job costing, gross vs. net profit, and pricing strategy. Establish a solid financial foundation to support sustainable growth. Avoid burnout by making your business serve your life—not the other way around. Marketing Isn’t Optional—It’s the Engine Kyle shares how too many remodelers treat marketing like a side task instead of a strategic priority: Every business owner must be a student of marketing—even if they’re not executing it directly. Build a clear marketing plan and pair it with a defined budget. Track lead sources consistently to make data-backed decisions. Sales Requires a Repeatable Process A wishy-washy sales approach leaves clients confused and kills conversion: Define your “This is how we work” process in 3–5 clear steps. Display your sales process on your website and reinforce it in person. Charging for design becomes easier when clients understand the value and flow. Production Is About More Than the Build Kyle urges remodelers to elevate the client experience from day one on the job site: Pre-construction meetings are essential to set expectations and avoid surprises. A systematic “final 5%” process ensures projects end as strong as they start. Communication, cleanliness, and consistency are critical soft skills on the job. Your People System Drives Your Success The quality of your remodeling business is directly tied to the quality of your team: Empower team members with 1-on-1s, leadership development, and capacity checks. Great leaders create space for others to lead—inside and outside their roles. “Your people are more important than your profit margin.” Operations Aren’t Just Software—They’re Structure Behind-the-scenes systems create forward momentum: Use software to track jobs, log daily updates, and align estimating with accounting. Establish a meeting cadence with clear agendas, action steps, and timekeeping. Effective meetings are a business unlock—and a leadership responsibility. Memorable Quotes: “If you’re wondering why your remodeling business feels so hard—it’s because it is hard.” “Don’t try to implement five things halfway. Pick one thing and really implement it.” “The quality of your remodeling business will never outpace the quality of your people.” Actionable Advice: Identify Your Starting Line: Before tackling all six systems, get clear on time management, pricing, and financial health. Document Your Sales Process: Put it in writing, share it online, and walk clients through it every time. Run Better Meetings: Prepare agendas, assign timekeepers, and prioritize action over updates. Track Marketing Sources: Don’t just “feel” like something works—measure it. Choose the Next Right Thing: Focus on one area, implement fully, and move forward with momentum.
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#457 How Pre-Construction Systems Create Control & Profit (ft. Todd Dawalt)
04/09/2025
#457 How Pre-Construction Systems Create Control & Profit (ft. Todd Dawalt)
In this episode of the Contractor Growth Network podcast, Logan Shinholser talks with Todd Dawalt, founder of Construction Leading Edge and host of The Construction Leading Edge Podcast. Together, they dive into the dangerous trap many contractors fall into, doing “just enough to start” (JETS)—and why that mentality holds businesses back from sustainable growth. Todd shares how building robust pre-construction systems, documenting processes, and creating real clarity in communication can make the difference between chaos and control on a jobsite. Drawing from his years of coaching and consulting with construction companies, Todd walks through tactical strategies for increasing profitability and how simple documentation can solve major business problems. Whether you’re a one-man band or running a team of 100, this episode is packed with insights that will help you stop winging it and start winning. Key Takeaways The JETS Mentality is Holding You Back Doing “just enough to start” creates costly mistakes and jobsite chaos. Companies need to operate with a mindset of clarity, not improvisation. Documented Systems Drive Profitability Contractors often mistake “it’s in my head” for a system. Writing things down can solve 80% of common construction business problems. Pre-Construction is Where the Money Is Made Profits are built (or lost) before the job even begins. Pre-construction systems reduce change orders, stress, and delays. Turn Chaos into Predictability Without structure, your team will make up their own rules. Checklists, job books, and templates create consistent results. Leadership Isn’t About Hustle—It’s About Systems Business owners need to graduate from “doer” to “leader.” Building systems empowers your team and removes dependency on you. Memorable Quotes “Chaos is expensive—clarity is profitable.” “You don't rise to the level of your goals; you fall to the level of your systems.” “Documenting your process is the cheapest, fastest way to fix most of your problems.” Actionable Advice Start with one system. Pick one process you repeat often and document it. Replace tribal knowledge. Get everything out of your head and onto paper. Build a job book. Give your team a standard package of information for every job. Focus on pre-construction. Nail the planning phase before picking up a hammer. Lead with clarity. Create systems that enable your team to win without you.
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#456 Endless Customer Acquisition in the AI Era (ft. Marcus Sheridan)
03/27/2025
#456 Endless Customer Acquisition in the AI Era (ft. Marcus Sheridan)
AI is changing the way customers search—and smart contractors are adapting. In this episode of the Contractor Growth Network Podcast, Logan Shinholser sits down with Marcus Sheridan (They Ask, You Answer) to discuss the future of customer acquisition in the AI era. Discover how Marcus’s new book, Endless Customers, builds on his previous work to help businesses master modern search habits, use video effectively, and diversify beyond just Google. Key Takeaways: What "Search Everywhere Optimization" means for your business How contractors should adapt to AI tools like ChatGPT Why long-form video is making a comeback The 5 pillars of Endless Customers How to sell and communicate like 0.1% of your market Building trust with AI-powered experiences Want to learn more about Endless Customers? Visit Connect With Us: Instagram: Facebook: View Recent Projects: Listen to Our Podcast:
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#455 Why Client Testimonials Are Essential for Contractor Success (ft. Ian Miclean)
03/13/2025
#455 Why Client Testimonials Are Essential for Contractor Success (ft. Ian Miclean)
Client testimonials can be the most powerful marketing tool for contractors—but are you using them effectively? In this episode of the Contractor Growth Network Podcast, Sean sits down with Ian Miclean to break down why testimonials are critical for building trust, attracting leads, and standing out from the competition. Key Takeaways: Why testimonials outperform traditional marketing for contractors The difference between testimonials and online reviews (Angi, Google, etc.) Where to use testimonials—ads, websites, email marketing & more The best time to ask for a testimonial (hint: it’s not after the project ends) Overcoming common obstacles: client hesitation, camera shyness & more Should you pay for testimonials? The truth about using actors vs. real clients How testimonials impact SEO and lead generation Listen now and learn how to make client testimonials work for your business! Ready to grow your contracting business? Visit for expert resources and support! Connect With Us: Instagram: Facebook: View Recent Projects: Listen to Our Podcast:
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#454 How to Make Your Website Generate More Leads (ft. Ian Miclean)
02/27/2025
#454 How to Make Your Website Generate More Leads (ft. Ian Miclean)
In this episode of the Contractor Growth Network Podcast, Sean sits down with Ian Miclean, CGN's Director of Marketing, to break down website best practices for contractors. Your website is your #1 sales tool, but if it’s not structured correctly, it could be hurting your business instead of generating leads. Ian shares essential Website 101 tips, covering: The real role of a contractor’s website and how to optimize it for leads Common website mistakes that turn away potential clients SEO basics to improve visibility on Google The importance of high-quality images & videos for credibility How to structure calls-to-action (CTAs) for higher conversion rates Why site speed and mobile optimization matter more than ever If your website isn't generating leads, this episode will help you identify what's wrong and how to fix it—without hiring a web developer! Subscribe now and start turning your website into a lead-generating machine! Ready to grow your contracting business? Visit for expert resources and support! Connect With Us: Instagram: Facebook: View Recent Projects: Listen to Our Podcast:
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#453 Building Luxury Client Experiences That Drive Referrals (ft. Devon Vought)
02/13/2025
#453 Building Luxury Client Experiences That Drive Referrals (ft. Devon Vought)
In this episode of the Contractor Growth Network Podcast, Logan sits down with Devon Vought, owner of Vought Construction, to uncover the secrets behind his success in the luxury home market. Devon shares how he elevated his construction business by focusing on exceptional client experiences and maintaining premium service standards. From charging $1,200 per square foot for new builds to hosting housewarming parties for clients, Devon reveals how personalized touches and meticulous attention to detail have helped him attract high-end clientele and generate consistent word-of-mouth referrals. Tune in to learn: How to transform your contracting business into a premium brand The role of relationship building in the luxury market Practical steps to improve client communication and experience Why hosting exclusive client events can be your best marketing strategy If you want to break into the ultra-luxury market, this episode is packed with actionable insights that will help you stand out from the competition and build deeper client relationships. Check out Vought Construction’s website and see how Devon delivers a next-level client experience that keeps clients coming back! Ready to grow your contracting business? Visit for expert resources and support! Connect With Us: 📸 Instagram: 📘 Facebook: ✨ View Recent Projects: 🎙️ Listen to Our Podcast:
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#452 Is Your Logo Helping or Hurting Your Business? (Ft. Dan Phan)
01/30/2025
#452 Is Your Logo Helping or Hurting Your Business? (Ft. Dan Phan)
In this episode of the Contractor Growth Network Podcast, we sit down with Daniel Phan, Senior Creative Designer, to tackle a crucial question: Is your logo helping or hurting your business? Daniel has spent years crafting brand identities, designing logos, and building strong visual foundations for contractors and businesses. Today, he shares expert insights into what makes a great logo, how branding influences client perception, and whether it's time for an update. 🔑 Key Takeaways: Why logos matter in contracting and home services What elements make up a strong, scalable logo Common mistakes in logo design (and how to avoid them) When (and why) you should update your logo How to choose the right designer for your rebrand From social media icons to truck wraps, Daniel explains where and how to use different versions of your logo for maximum impact. If you've ever wondered whether your branding is holding your company back, this episode is a must-listen! --> Dan's Pinterest Board! 🎧 Listen now and take your brand to the next level! Ready to grow your contracting business? Visit ContractorGrowthNetwork.com for expert resources and support! Connect With Us: Instagram: Facebook: View Recent Projects: Listen to Our Podcast:
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#451 The Contracting Company All of Our Clients Want To Be (Feat. Nick Schiffer - NS Builders)
01/16/2025
#451 The Contracting Company All of Our Clients Want To Be (Feat. Nick Schiffer - NS Builders)
Here is our favorite podcast from 2024! If you didn't have a chance to listen to this episode earlier in the year, now is your chance! WATCH OUR NS BUILDERS BRAND BREAKDOWN VIDEO HERE: Today we talk to Nick Schiffer, the visionary behind NS Builders and a titan in the realm of social media within the home building industry. With a following of over 300,000 across various platforms, Nick has leveraged his expertise and passion for craftsmanship to become a leading figure in sharing valuable insights, project showcases, and invaluable tips for both enthusiasts and fellow contractors. Join us as we explore the origins of NS Builders and the man himself, Nick Schiffer. Discover how his commitment to intentionality and high-quality craftsmanship became the cornerstone of his brand and how these values have guided the evolution of NS Builders. We delve into the strategic decisions behind focusing on brand development and the pivotal moments that marked the growth of his business. Furthermore, Nick discusses common pitfalls contractors and home builders face in their social media strategies and how to build a brand that lasts. This episode offers a rare glimpse into the mind of a creative entrepreneur who has successfully merged craftsmanship with digital savvy to build a powerful brand in the home-building space
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#450.2 Cornerstone's 9-Day Design Build Process (ft. AJ Ballantine) - Part 2
01/03/2025
#450.2 Cornerstone's 9-Day Design Build Process (ft. AJ Ballantine) - Part 2
In this second half of our interview with AJ Ballantine, discover how Cornerstone's 9-Day Design Build Process revolutionized sales and design! In this exclusive two-part interview, AJ Ballantine shares how he condensed a lengthy 5-week process into just 9 days—all without increasing staff. Learn the secrets behind his system overhaul, streamlined workflows and how contractors can adopt these strategies to boost efficiency and profits. Whether you're a contractor, designer, or business owner, AJ's insights will help you rethink your processes and scale smarter. Don't miss this game-changing episode of the Contractor Growth Network Podcast! Key Takeaways: Streamlining sales and design systems. Reducing timelines without sacrificing quality. AJ's actionable tips for contractors. 🎧 Tune in now to transform your contracting business! Ready to grow your contracting business? Visit ContractorGrowthNetwork.com for expert resources and support! Connect With Us: Instagram: Facebook: View Recent Projects: Listen to Our Podcast:
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#450.1 Cornerstone's 9-Day Design Build Process (ft. AJ Ballantine) - Part 1
12/19/2024
#450.1 Cornerstone's 9-Day Design Build Process (ft. AJ Ballantine) - Part 1
Discover how Cornerstone's 9-Day Design Build Process revolutionized sales and design! In this exclusive two-part interview, AJ Ballantine shares how he condensed a lengthy 5-week process into just 9 days—all without increasing staff. Learn the secrets behind his system overhaul, streamlined workflows and how contractors can adopt these strategies to boost efficiency and profits. Whether you're a contractor, designer, or business owner, AJ's insights will help you rethink your processes and scale smarter. Don't miss this game-changing episode of the Contractor Growth Network Podcast! Key Takeaways: Streamlining sales and design systems. Reducing timelines without sacrificing quality. AJ's actionable tips for contractors. 🎧 Tune in now to transform your contracting business! Ready to grow your contracting business? Visit ContractorGrowthNetwork.com for expert resources and support! Connect With Us: Instagram: Facebook: View Recent Projects: Listen to Our Podcast:
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#449 Establishing Your Unique Selling Proposition (ft. Ian Miclean)
12/05/2024
#449 Establishing Your Unique Selling Proposition (ft. Ian Miclean)
In the second part of this podcast series from The Contractor Growth Network, we dive into the importance of establishing your Unique Selling Proposition (USP). Join us as CGN's resident marketing expert, Ian MicLean, shares actionable insights on how to identify and refine your USP to stand out in your market. Whether you're looking to attract more ideal clients or differentiate yourself from competitors, this episode is packed with valuable strategies tailored for contractors and business owners. Don't miss out on this essential guide to building your brand identity and driving growth!
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#448 Identifying Your Ideal Client Avatar (ft. Ian Miclean)
11/21/2024
#448 Identifying Your Ideal Client Avatar (ft. Ian Miclean)
In this episode of The Contractor Growth Network, host Logan Shinholser dives deep into the art of identifying your Ideal Client Avatar (ICA) with special guest Ian Miclean, CGN's Marketing Director. Together, they explore actionable strategies to pinpoint your perfect audience, tailor your marketing, and drive real growth for your contracting business. Whether you’re a seasoned contractor or just starting out, this conversation will equip you with the tools to refine your outreach and amplify your impact. Tune in for expert advice and practical tips you don’t want to miss!
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#447 Solving Contractor Pain Points Through Automation & Tech (ft. Tanner Mullen)
11/07/2024
#447 Solving Contractor Pain Points Through Automation & Tech (ft. Tanner Mullen)
In this insightful episode of the Contractor Growth Network, host Logan Shinholser talks with Tanner Mullen, founder of DripJobs and owner of a thriving painting company in Florida. Tanner shares his journey in the contracting world and dives into the powerful role automation and technology play in solving the everyday pain points contractors face. Drawing from his real-world experience as a business owner and his expertise with DripJobs, Tanner breaks down how contractors can simplify scheduling, improve client communication, and tackle time-consuming tasks with automation. If you're a contractor looking to streamline operations, grow your business, and deliver exceptional results for your clients, this episode is packed with actionable insights. Join us to learn about game-changing tools and strategies that can help contractors achieve more while working less. Don’t miss out on Tanner’s tips for sustainable growth, operational efficiency, and making the most out of tech in the contracting space! Check out Drip Jobs here: https://www.dripjobs.com/?utm_source=google&utm_medium=cpc&utm_campaign=HD-DripJobs-Search-NA-Brand&utm_content=165541702264&utm_term=drip%20jobs&utm_source=google&utm_medium=cpc&utm_campaign=HD-DripJobs-Search-NA-Brand&utm_content=165541702264&utm_term=drip%20jobs&gad_source=1&gclid=Cj0KCQiAoae5BhCNARIsADVLzZcx1E5ei-5ovwPkZkB7TBJPOSvVE3ddIUgfDjGmp_ONiYruZPk3pHEaAsuJEALw_wcB
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#446 Managing Handyman and Remodeling (ft. Chris Lalomia)
10/24/2024
#446 Managing Handyman and Remodeling (ft. Chris Lalomia)
In this episode of the Contractor Growth Network podcast, Logan Shinholser sits down with Chris Lalomia, founder of The Trusted Toolbox, a handyman and remodeling company generating over $3 million annually. Chris shares his journey from corporate life to building a thriving handyman business with 15 employees and how he expanded into the remodeling space. The conversation dives deep into the operational and marketing strategies that helped Chris scale his business, the challenges of balancing handyman and remodeling services, and why staying focused on what you excel at is key to success. Chris also offers practical tips on training employees, managing customer expectations, and navigating industry trends. Tune in to learn how to cross-promote services and grow your business in the home services industry. Keywords: handyman business, remodeling business, home services industry, scaling a business, business operations, contractor marketing, Chris Lalomia, The Trusted Toolbox, business growth, training employees, customer service, contractor podcast.
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#445 Social Media For Remodelers, Live From Remodeler's Advantage
10/10/2024
#445 Social Media For Remodelers, Live From Remodeler's Advantage
In this episode of Contractor Growth Network, host Logan Shinholser shares the biggest mistakes that remodelers make when starting their social media and best practices for fixing them. This presentation was originally given live at Remodeler's Advantage Summit in San Diego, CA.
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#444 Simplifying Your Business Systems (ft. Liz Chism)
09/27/2024
#444 Simplifying Your Business Systems (ft. Liz Chism)
In this episode of Contractor Growth Network, host Logan Shinholser sits down with Liz Chism, process and systems mastermind, to talk about her unique approach to creating systems that gets the entire team involved and bought in on the process. Getting the whole team bought into the "why," and then the "how." 0:00:00 How Liz mastered systems in the brewery industry 0:09:11 How to make your systems sustainable for the long term 0:12:54 How to correct without hurting morale 0:14:36 How to team up with your crew against the problem 0:20:09 Creating SOPs as a result of questions to your team 0:23:07 How to handle pushback from the team 0:30:48 The 5 step process to simplify your systems 0:44:44 The easiest way to document changing systems 0:47:40 The biggest takeaway to implement today
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#443 Adjusting the 6 Financial Dials (ft. Kyle Hunt)
09/12/2024
#443 Adjusting the 6 Financial Dials (ft. Kyle Hunt)
In this episode of Contractor Growth Network, host Logan Shinholser sits down with Kyle Hunt, the mastermind behind Remodelers on the Rise, to explore how contractors can maximize their remodeling profits by adjusting the six key financial dials. Whether you're looking to boost your bottom line, improve cash flow, or streamline your business processes, this conversation is packed with actionable insights that will help you succeed. Kyle shares his years of industry experience and offers practical advice on how to take control of your financials and grow a profitable remodeling business. Don’t miss this chance to learn from the best!
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#442 Video Marketing Mistakes And How To Fix Them (ft. Aaron Horner)
08/30/2024
#442 Video Marketing Mistakes And How To Fix Them (ft. Aaron Horner)
In this episode, we sit down with Aaron Horner to uncover the top 5 video marketing mistakes that could be costing you views and conversions. From poor targeting to neglected analytics, we break down each mistake and provide actionable tips on how to fix them. Whether you're a seasoned marketer or just starting out, this podcast will help you refine your video marketing strategy for better results.
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#441 AI-Driven SEO: What’s Real and What’s Hype? (ft. Stuart Hendry)
08/16/2024
#441 AI-Driven SEO: What’s Real and What’s Hype? (ft. Stuart Hendry)
In this episode of The Contractor Growth Network, host Logan Shinholser sits down with CGN’s SEO expert, Stuart Hendry, to unravel the mysteries surrounding AI's role in search engine optimization. Together, they dive deep into what's genuinely transformative in AI-driven SEO and what's simply marketing buzz. From understanding the latest tools and technologies to practical tips on integrating AI into your SEO strategy, this episode is a must-listen for anyone looking to stay ahead in digital marketing. Whether you're an SEO veteran or just getting started, Logan and Stewart provide valuable insights to help you distinguish between real opportunities and overhyped trends.
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#440 Marketing Tactics to Implement on Your Next Job (feat. Sean Holleran)
08/02/2024
#440 Marketing Tactics to Implement on Your Next Job (feat. Sean Holleran)
Join Logan Shinholser as he talks to CGN's social media expert, Sean Holleran, and dives deep into the essential marketing strategies for contractors to promote their work at job sites effectively. As the busy summer season rolls on, Logan and Sean emphasize the importance of capturing content from ongoing projects to create impactful marketing materials. The discussion highlights practical tactics, including the use of yard signs, door hangers, and effective photography to showcase before-and-after transformations. this week, learn how to position yourself as a leader in your community, foster neighborly connections, and promote your work confidently. Whether you’re just starting out or looking to enhance your marketing efforts, this episode is packed with actionable insights to help your contracting business flourish
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#439 Repeat Buyers: Understanding and Using Customer Lifetime Value (feat. Steve Shinholser)
07/19/2024
#439 Repeat Buyers: Understanding and Using Customer Lifetime Value (feat. Steve Shinholser)
In this episode of The Contractor Growth Network, Join our host, Logan Shinholser, as he sits down with his father, Steve Shinholser, to explore the secrets behind building successful businesses and maintaining lifelong customers. Steve shares his journey from starting a lifeguard business right out of college to founding Premier Ponds, a company he ran for 20 years. He discusses the importance of customer retention, the lessons learned from his ventures, and the strategies he employed to create businesses that were easy to run and highly profitable. Tune in to hear valuable insights on customer service, business growth, and achieving a win-win situation for both business owners and customers.
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#438 The Secret to Marketing Success: Understanding the Buyer’s Journey (Feat. Ian Miclean)
07/05/2024
#438 The Secret to Marketing Success: Understanding the Buyer’s Journey (Feat. Ian Miclean)
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