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#449 Establishing Your USP (ft. Ian Miclean)

Contractor Growth Network

Release Date: 12/05/2024

#451 The Contracting Company All of Our Clients Want To Be (Feat. Nick Schiffer - NS Builders) show art #451 The Contracting Company All of Our Clients Want To Be (Feat. Nick Schiffer - NS Builders)

Contractor Growth Network

Here is our favorite podcast from 2024! If you didn't have a chance to listen to this episode earlier in the year, now is your chance!  WATCH OUR NS BUILDERS BRAND BREAKDOWN VIDEO HERE:  Today we talk to Nick Schiffer, the visionary behind NS Builders and a titan in the realm of social media within the home building industry. With a following of over 300,000 across various platforms, Nick has leveraged his expertise and passion for craftsmanship to become a leading figure in sharing valuable insights, project showcases, and invaluable tips for both enthusiasts and fellow contractors....

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#450.2 Cornerstone's 9-Day Design Build Process (ft. AJ Ballantine) - Part 2 show art #450.2 Cornerstone's 9-Day Design Build Process (ft. AJ Ballantine) - Part 2

Contractor Growth Network

In this second half of our interview with AJ Ballantine, discover how Cornerstone's 9-Day Design Build Process revolutionized sales and design!   In this exclusive two-part interview, AJ Ballantine shares how he condensed a lengthy 5-week process into just 9 days—all without increasing staff. Learn the secrets behind his system overhaul, streamlined workflows and how contractors can adopt these strategies to boost efficiency and profits.  Whether you're a contractor, designer, or business owner, AJ's insights will help you rethink your processes and scale smarter. Don't miss this...

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#450.1 Cornerstone's 9-Day Design Build Process (ft. AJ Ballantine) - Part 1 show art #450.1 Cornerstone's 9-Day Design Build Process (ft. AJ Ballantine) - Part 1

Contractor Growth Network

Discover how Cornerstone's 9-Day Design Build Process revolutionized sales and design! In this exclusive two-part interview, AJ Ballantine shares how he condensed a lengthy 5-week process into just 9 days—all without increasing staff. Learn the secrets behind his system overhaul, streamlined workflows and how contractors can adopt these strategies to boost efficiency and profits. Whether you're a contractor, designer, or business owner, AJ's insights will help you rethink your processes and scale smarter. Don't miss this game-changing episode of the Contractor Growth Network Podcast! Key...

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#449 Establishing Your USP (ft. Ian Miclean) show art #449 Establishing Your USP (ft. Ian Miclean)

Contractor Growth Network

In the second part of this podcast series from The Contractor Growth Network, we dive into the importance of establishing your Unique Selling Proposition (USP). Join us as CGN's resident marketing expert, Ian MicLean, shares actionable insights on how to identify and refine your USP to stand out in your market. Whether you're looking to attract more ideal clients or differentiate yourself from competitors, this episode is packed with valuable strategies tailored for contractors and business owners. Don't miss out on this essential guide to building your brand identity and driving growth!

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#448 Identifying Your ICA (ft. Ian Miclean) show art #448 Identifying Your ICA (ft. Ian Miclean)

Contractor Growth Network

In this episode of The Contractor Growth Network, host Logan Shinholser dives deep into the art of identifying your Ideal Client Avatar (ICA) with special guest Ian Miclean, CGN's Marketing Director. Together, they explore actionable strategies to pinpoint your perfect audience, tailor your marketing, and drive real growth for your contracting business. Whether you’re a seasoned contractor or just starting out, this conversation will equip you with the tools to refine your outreach and amplify your impact. Tune in for expert advice and practical tips you don’t want to miss!

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#447 Solving Contractor Pain Points Through Automation & Tech (ft. Tanner Mullen) show art #447 Solving Contractor Pain Points Through Automation & Tech (ft. Tanner Mullen)

Contractor Growth Network

In this insightful episode of the Contractor Growth Network, host Logan Shinholser talks with Tanner Mullen, founder of DripJobs and owner of a thriving painting company in Florida. Tanner shares his journey in the contracting world and dives into the powerful role automation and technology play in solving the everyday pain points contractors face. Drawing from his real-world experience as a business owner and his expertise with DripJobs, Tanner breaks down how contractors can simplify scheduling, improve client communication, and tackle time-consuming tasks with automation. If you're a...

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#446 Managing Handyman and Remodeling (ft. Chris Lalomia) show art #446 Managing Handyman and Remodeling (ft. Chris Lalomia)

Contractor Growth Network

In this episode of the Contractor Growth Network podcast, Logan Shinholser sits down with Chris Lalomia, founder of The Trusted Toolbox, a handyman and remodeling company generating over $3 million annually. Chris shares his journey from corporate life to building a thriving handyman business with 15 employees and how he expanded into the remodeling space. The conversation dives deep into the operational and marketing strategies that helped Chris scale his business, the challenges of balancing handyman and remodeling services, and why staying focused on what you excel at is key to success....

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#445 Social Media For Remodelers, Live From Remodeler's Advantage show art #445 Social Media For Remodelers, Live From Remodeler's Advantage

Contractor Growth Network

In this episode of Contractor Growth Network, host Logan Shinholser shares the biggest mistakes that remodelers make when starting their social media and best practices for fixing them. This presentation was originally given live at Remodeler's Advantage Summit in San Diego, CA. 

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#444 Simplifying Your Business Systems (ft. Liz Chism) show art #444 Simplifying Your Business Systems (ft. Liz Chism)

Contractor Growth Network

In this episode of Contractor Growth Network, host Logan Shinholser sits down with Liz Chism, process and systems mastermind, to talk about her unique approach to creating systems that gets the entire team involved and bought in on the process. Getting the whole team bought into the "why," and then the "how."   0:00:00 How Liz mastered systems in the brewery industry 0:09:11 How to make your systems sustainable for the long term 0:12:54 How to correct without hurting morale 0:14:36 How to team up with your crew against the problem 0:20:09 Creating SOPs as a result of questions to...

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#443 Adjusting the 6 Financial Dials (ft. Kyle Hunt) show art #443 Adjusting the 6 Financial Dials (ft. Kyle Hunt)

Contractor Growth Network

In this episode of Contractor Growth Network, host Logan Shinholser sits down with Kyle Hunt, the mastermind behind Remodelers on the Rise, to explore how contractors can maximize their remodeling profits by adjusting the six key financial dials. Whether you're looking to boost your bottom line, improve cash flow, or streamline your business processes, this conversation is packed with actionable insights that will help you succeed. Kyle shares his years of industry experience and offers practical advice on how to take control of your financials and grow a profitable remodeling business....

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More Episodes

In the second part of this podcast series from The Contractor Growth Network, we dive into the importance of establishing your Unique Selling Proposition (USP). Join us as CGN's resident marketing expert, Ian MicLean, shares actionable insights on how to identify and refine your USP to stand out in your market. Whether you're looking to attract more ideal clients or differentiate yourself from competitors, this episode is packed with valuable strategies tailored for contractors and business owners. Don't miss out on this essential guide to building your brand identity and driving growth!