#468 Photos and Videos That Actually Help Sell Projects
Release Date: 09/10/2025
#468 Photos and Videos That Actually Help Sell Projects
Contractor Growth Network
Most remodelers do details their competition doesn’t—whether it’s quality, communication, or process. But prospects don’t see that. All they know is what they see online: your photos, your videos, your testimonials. In this episode, Aaron and Logan break down how to avoid wasting money on the wrong photographers or videographers, what separates good media from bad, and how the right visuals can sell jobs before you even step into the home. FOR VISUAL EXAMPLES OF WHAT WERE TALKING ABOUT THIS EPISODE, HEAD TO OUR YOUTUBE CHANNEL: https://www.youtube.com/@ContractorGrowthNetwork...
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#467 The (often missed) First Step to ANY Marketing Strategy
Contractor Growth Network
In this episode of the Contractor Growth Network podcast, Logan Shinholser and Aaron Horner take you back to the foundation of all successful marketing: understanding your ideal client and crafting a unique selling proposition. Building on the six-step framework from episode #466, they explain why these first two steps matter most—and how getting them wrong can make every marketing dollar less effective. Episode Breakdown 00:00 – Why Ideal Client & USP Come First Why every strategy starts with clarity on who you serve and what you uniquely offer. 06:13 – Balancing Aspirational...
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#466 Your Remodeling Business' Marketing Strategy—One Step at a Time
Contractor Growth Network
Most remodelers are pouring money into SEO, ads, or other marketing tactics without a clear plan—and it’s costing them leads, time, and profit. In this episode, Logan Shinholser and Aaron Horner break down CGN’s 6-stage marketing strategy for contractors, helping you pinpoint exactly where you are and what your next step should be. Whether you’re stuck chasing low-quality leads or struggling to stand out in a competitive market, this conversation will help you build a marketing foundation that consistently attracts your ideal clients. Show Notes What You’ll Learn in This...
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#465 How to Market Your Finished Jobs
Contractor Growth Network
So you’ve wrapped up an incredible project… now what? In this special on-the-road episode, Aaron and Sean dive deep into what happens after the content is created. Most contractors understand the value of video and photos, but they often don’t know how to use that content to actually grow their business. Whether you're trying to get more leads, boost traffic, or just build awareness—this episode gives you the full roadmap. What You'll Learn: Why waiting until the end of a job to ask for a testimonial is too late How to ask clients for testimonials without it feeling awkward ...
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#464 How to Use Storytelling as a Sales Tool (ft. Aaron Horner)
Contractor Growth Network
In this episode of the Contractor Growth Network podcast, Aaron Horner breaks down why most contractors get “About Us” pages and testimonials totally wrong. Aaron explains the difference between real storytelling and a random list of facts, how to make your client the hero of the narrative, and how strategic storytelling can attract high-end clients, justify premium pricing, and set you apart from every “average contractor” in your market.
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#463 The Pre-Construction Process That Closes $300K+ Remodeling Projects (ft. Peter Ranney)
Contractor Growth Network
In this episode of the Contractor Growth Network podcast, Logan Shinholser sits down with Peter Rainey, co-founder and managing partner of Ranney Blair Weidman, to unpack their unique and refined pre-construction process. Peter walks through how his team shifted from traditional estimates and disjointed design experiences to a highly structured, 100-page client journey that establishes trust, transparency, and efficiency. By controlling the design narrative, focusing on true client advocacy, and emphasizing clear expectations, Ranney Blair Weidman now delivers high-end remodels with alignment...
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#462 AI and SEO: How We're Adapting to Google's Search Shift (ft. Patrick Scully)
Contractor Growth Network
In this episode of the Contractor Growth Network podcast, Sean Holleran and SEO expert Patrick dive into how AI is reshaping search—and what that means for contractors relying on SEO. They break down the shift from traditional keyword ranking to AI-powered answer engines like ChatGPT and Google’s AI Overview, and explain how to structure your content to still get found. Whether you’re wondering if Google is dead (it’s not) or how to optimize for tools like Perplexity and Bing, this episode will help you stay ahead of the curve. Key Takeaways AI Search Is Changing the Game Google and...
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#461 How to Measure SEO Performance & ROI for Contractors (ft. Patrick Scully)
Contractor Growth Network
Are you paying for SEO but not seeing results? Patrick, CGN’s in-house SEO specialist, joins us to expose the truth behind SEO strategies that don’t work—and how to tell if your current SEO investment is really paying off. We break down how to measure SEO performance the right way, what bad SEO looks like, and the key tools every contractor should have access to. Key Takeaways: - The 3 (actually 4) pillars of SEO: Technical, Content, Off-Page, and Local SEO - What SEO ROI really means and how to calculate it - How to set SEO goals that align with business growth - Red flags that your SEO...
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#460 How to Drive Technology Adoption in Your Construction Business (ft. Dr. Anna Hunter)
Contractor Growth Network
In this episode,Logan Shinholser interviews Dr. Anna Hunter, Director of Learning & Development at JobTread, to unpack how human behavior directly impacts digital adoption in construction companies. Anna explains why technology is only as effective as its implementation, how to create true team buy-in, and how contractors can avoid wasting thousands on unused tools. The conversation dives into key behavioral strategies like building software champions, structuring healthy incentives, and identifying root problems before investing in tech. With practical analogies and tactical steps, this...
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#459 Google Business Profile Optimization Best Practices for Ranking on Google Maps
Contractor Growth Network
Overview Want to know why some contractors dominate local search while others don't even show up? In this episode of the CGN Podcast, we sit down with CGN's SEO Manager, Stephanie, to walk you through how to optimize your Google Business Profile (formerly Google My Business) and turn it into a lead-generating machine. From avoiding common mistakes that lead to suspension, to learning how to rank in Google Maps, this episode is packed with actionable steps for contractors serious about growing their local presence online. Episode Highlights What is a Google Business Profile (GBP) and why it...
info_outlineMost remodelers do details their competition doesn’t—whether it’s quality, communication, or process. But prospects don’t see that. All they know is what they see online: your photos, your videos, your testimonials. In this episode, Aaron and Logan break down how to avoid wasting money on the wrong photographers or videographers, what separates good media from bad, and how the right visuals can sell jobs before you even step into the home.
FOR VISUAL EXAMPLES OF WHAT WERE TALKING ABOUT THIS EPISODE, HEAD TO OUR YOUTUBE CHANNEL: https://www.youtube.com/@ContractorGrowthNetwork
Timestamps
00:00 Why your media matters – How the right photos and videos let prospects picture themselves in your finished spaces.
05:12 What makes a good or bad remodeling photo? – Staging, lighting, detail shots, and avoiding the “iPhone-only” trap.
14:38 What photographer should you hire? – Real estate vs. architectural vs. interior design photographers.
30:08 The three types of videographers – Social content creators, technical “film school” types, and storytellers.
36:31 Which videographer should you hire? – How to choose based on storytelling ability, not just visuals.
56:46 Using design/renderings in your sales – Helping homeowners “see it” before committing, and why visuals drive confidence.