#477 Building a Multi-Million $ Team in a Small Town (ft. Slate Creek Builders)
Release Date: 01/21/2026
#477 Building a Multi-Million $ Team in a Small Town (ft. Slate Creek Builders)
Contractor Growth Network
Logan sits down with Sean Beliveau and Cassidy Jones of Slate Creek Builders to break down how they’ve built an award-winning remodeling team in a small college town—without relying on job boards, recruiters, or desperation hires. Based in Blacksburg, Virginia, Slate Creek Builders has grown to a 14-person team delivering multi-million-dollar remodels in a market of just 35,000 people. In this conversation, they unpack how community reputation, always-on recruiting, strong systems, and a clearly defined org chart allow them to attract talent before they ever need it. If you’re...
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#476 The Client Experience System Behind a $3M Remodeler (ft. Andrew Nuhfer)
Contractor Growth Network
In this episode of the Contractor Growth Network Podcast, Logan sits down with Andrew Nuhfer, founder of AKN Interiors, to unpack how clear communication, structured systems, and expectation-setting fuel high-end remodeling growth. Andrew shares how he’s scaled AKN Interiors to over $3M annually while running 15–20 active projects—without sacrificing the client experience. From pre-construction planning and interior design collaboration to daily logs, scheduling, and post-project follow-ups, this episode breaks down what it actually looks like to run a modern, client-first remodeling...
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#475 "How I Doubled my Close Rates with Design Proposals" (ft. AJ Ballantine)
Contractor Growth Network
In this episode, Logan sits down with AJ Ballantine to break down how Cornerstone Remodeling grew from $2M to $10M in five years—without hiring five times the people. The secret? A radically optimized design process, driven by empathy mapping, technology, and sales finesse. AJ walks through the systems, tools, and scripts he used to cut his sales cycle, boost his close rate, and wow clients—all while keeping a high-touch, boutique feel. If you’re a design-build remodeler struggling with lengthy sales processes, low perceived value, or slow growth, this episode is your blueprint for...
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#474 Lessons from 30 Years in Residential Architecture (ft. Chris Landis)
Contractor Growth Network
Logan sits down with Chris Landis, co-founder of the award-winning Landis Architects/Builders in Washington, D.C. With over 35 years of experience, Chris shares how his architecture background shaped the firm’s design-build approach—and what remodelers can learn from their detailed, phased design process. From feasibility studies and pre-construction agreements to hiring in-house designers and scaling team structure, this episode is a masterclass in how to elevate the design side of your remodeling business. Whether you’re just starting to charge for design or scaling up to larger, more...
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#473 Improving your Remodeling Sales with Assignment Selling
Contractor Growth Network
Logan and Aaron unpack one of the most powerful but underused sales strategies in remodeling: assignment selling. Originally coined by Marcus Sheridan, this method bridges the gap between marketing and sales—by arming prospects with the right information before they ever get on a call. You’ll learn how to apply this approach in your own sales process—whether it’s sending project walkthroughs before a meeting, using content to pre-qualify leads, or walking clients through your website in real-time. If you’ve been creating great content but aren’t sure how to use it to actually close...
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#472 Top-of-Funnel Marketing: Truck Wraps, Social Media, and More
Contractor Growth Network
In this episode of the Contractor Growth Network podcast, Logan and Aaron break down what it takes to build a memorable, recognizable remodeling brand in your community—before prospects are even ready to hire. From truck wraps to social media ads, they walk through the most common “top of funnel” marketing strategies, explain when to use them, and how to measure impact over time. If your goal is to become the remodeler people think of first, this episode is your blueprint. Key Topics: Understanding the marketing funnel and where branding fits Truck wraps, yard signs, and how they...
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#471 Getting Found in the AI Era
Contractor Growth Network
In this episode of the Contractor Growth Network podcast, Logan and Aaron break down how artificial intelligence (AI) is changing the way homeowners search for remodelers—and what you need to do to keep getting found. With tools like ChatGPT, Gemini, and Google’s AI Overviews shifting how search results are delivered, contractors who rely on organic leads can’t afford to sit this out. From local SEO to AI-friendly website structure, Logan shares what’s working right now (October 2025) and how remodelers can prepare for a future where search engines are smarter—and less likely to send...
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#470 What Your Website Is Actually Meant to Do
Contractor Growth Network
Most remodelers see their website as a brochure—but it should act like a salesperson. In this episode, Logan and Aaron explain how your site can guide homeowners through the same trust-building process as an in-person consultation. From project storytelling and emotional connection to page flow and calls-to-action, they break down what turns casual browsers into high-quality leads—and how to future-proof your site for the coming era of AI search. Timestamps 00:00 Why your website matters – It’s not just “online presence,” it’s your digital salesperson. 03:29 Traffic vs....
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#469 Why Should They Pick You? | LIVE FROM REMODELERS SUMMIT 2025
Contractor Growth Network
Taking a short break from our ongoing "Full marketing strategy" series, this week's episode features Aaron's live presentation from Remodelers Summit 2025, "Why Should they Pick You? (How to Showcase Your Unique Value on Your Website)." In this presentation Aaron lays out some of the insights he's learned as a traveling videographer and speaking to remodeling clients all across the country. You’ve Worked Hard on Your Client Experience. Don’t Let It Get Lost in a Sea of Sameness. Your website should do more than list your services, it should instantly show homeowners why you...
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#468 Photos and Videos That Actually Help Sell Projects
Contractor Growth Network
Most remodelers do details their competition doesn’t—whether it’s quality, communication, or process. But prospects don’t see that. All they know is what they see online: your photos, your videos, your testimonials. In this episode, Aaron and Logan break down how to avoid wasting money on the wrong photographers or videographers, what separates good media from bad, and how the right visuals can sell jobs before you even step into the home. FOR VISUAL EXAMPLES OF WHAT WERE TALKING ABOUT THIS EPISODE, HEAD TO OUR YOUTUBE CHANNEL: https://www.youtube.com/@ContractorGrowthNetwork...
info_outlineLogan sits down with Sean Beliveau and Cassidy Jones of Slate Creek Builders to break down how they’ve built an award-winning remodeling team in a small college town—without relying on job boards, recruiters, or desperation hires.
Based in Blacksburg, Virginia, Slate Creek Builders has grown to a 14-person team delivering multi-million-dollar remodels in a market of just 35,000 people. In this conversation, they unpack how community reputation, always-on recruiting, strong systems, and a clearly defined org chart allow them to attract talent before they ever need it.
If you’re struggling to hire, retain great people, or build a culture that recruits for you, this episode offers a real-world playbook—especially for remodelers operating in smaller or tighter markets.
🎯 Timestamps:
00:00 — Why Slate Creek attracts talent without actively recruiting
03:00 — Building a high-end remodeling business in a small market
06:30 — How community reputation fuels growth and referrals
10:45 — The pressure (and upside) of working in a small town
14:00 — Why most of Slate Creek’s hires come from personal networks
17:00 — Always recruiting—even when you’re not hiring
20:45 — Hiring a “unicorn” without a job opening
23:15 — Using org charts to justify new roles
27:30 — How systems give confidence to hire ahead of demand
31:15 — Dividing leadership: vision vs. execution
34:30 — Protecting work-life balance as a core cultural value
38:00 — Learning from bad hires (and why desperation hires fail)
42:00 — Turning a questionable hire into a long-term win
46:30 — Separating emotion from estimating and pricing
50:30 — What Slate Creek looks for in cultural fit
55:00 — Hiring for skilled roles vs. training from scratch
59:30 — Why people stay once they join the team
01:02:30 — The benefits of building a business in a tight-knit community
If you want employees lining up before you post a job, systems that support confident growth, and a culture people genuinely want to be part of—this episode shows what that looks like in practice.