#478 Leadership Lessons From Closing My Remodeling Branch
Release Date: 02/04/2026
#478 Leadership Lessons From Closing My Remodeling Branch
Contractor Growth Network
Logan sits down with Victor Lebegue, founder of VL Builders, to unpack one of the hardest leadership decisions a remodeler can face: when to shut something down to save what matters most. Victor shares the story of running two branches of his business in different states—and how market shifts, team dynamics, and leadership realities forced him to close the company he originally built from scratch. From there, the conversation dives deep into culture, hiring, EOS, and what it actually takes to lead people through uncertainty while building a business that can scale without burning out...
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#477 Building a Multi-Million $ Team in a Small Town (ft. Slate Creek Builders)
Contractor Growth Network
Logan sits down with Sean Beliveau and Cassidy Jones of Slate Creek Builders to break down how they’ve built an award-winning remodeling team in a small college town—without relying on job boards, recruiters, or desperation hires. Based in Blacksburg, Virginia, Slate Creek Builders has grown to a 14-person team delivering multi-million-dollar remodels in a market of just 35,000 people. In this conversation, they unpack how community reputation, always-on recruiting, strong systems, and a clearly defined org chart allow them to attract talent before they ever need it. If you’re...
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#476 The Client Experience System Behind a $3M Remodeler (ft. Andrew Nuhfer)
Contractor Growth Network
In this episode of the Contractor Growth Network Podcast, Logan sits down with Andrew Nuhfer, founder of AKN Interiors, to unpack how clear communication, structured systems, and expectation-setting fuel high-end remodeling growth. Andrew shares how he’s scaled AKN Interiors to over $3M annually while running 15–20 active projects—without sacrificing the client experience. From pre-construction planning and interior design collaboration to daily logs, scheduling, and post-project follow-ups, this episode breaks down what it actually looks like to run a modern, client-first remodeling...
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#475 "How I Doubled my Close Rates with Design Proposals" (ft. AJ Ballantine)
Contractor Growth Network
In this episode, Logan sits down with AJ Ballantine to break down how Cornerstone Remodeling grew from $2M to $10M in five years—without hiring five times the people. The secret? A radically optimized design process, driven by empathy mapping, technology, and sales finesse. AJ walks through the systems, tools, and scripts he used to cut his sales cycle, boost his close rate, and wow clients—all while keeping a high-touch, boutique feel. If you’re a design-build remodeler struggling with lengthy sales processes, low perceived value, or slow growth, this episode is your blueprint for...
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#474 Lessons from 30 Years in Residential Architecture (ft. Chris Landis)
Contractor Growth Network
Logan sits down with Chris Landis, co-founder of the award-winning Landis Architects/Builders in Washington, D.C. With over 35 years of experience, Chris shares how his architecture background shaped the firm’s design-build approach—and what remodelers can learn from their detailed, phased design process. From feasibility studies and pre-construction agreements to hiring in-house designers and scaling team structure, this episode is a masterclass in how to elevate the design side of your remodeling business. Whether you’re just starting to charge for design or scaling up to larger, more...
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#473 Improving your Remodeling Sales with Assignment Selling
Contractor Growth Network
Logan and Aaron unpack one of the most powerful but underused sales strategies in remodeling: assignment selling. Originally coined by Marcus Sheridan, this method bridges the gap between marketing and sales—by arming prospects with the right information before they ever get on a call. You’ll learn how to apply this approach in your own sales process—whether it’s sending project walkthroughs before a meeting, using content to pre-qualify leads, or walking clients through your website in real-time. If you’ve been creating great content but aren’t sure how to use it to actually close...
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#472 Top-of-Funnel Marketing: Truck Wraps, Social Media, and More
Contractor Growth Network
In this episode of the Contractor Growth Network podcast, Logan and Aaron break down what it takes to build a memorable, recognizable remodeling brand in your community—before prospects are even ready to hire. From truck wraps to social media ads, they walk through the most common “top of funnel” marketing strategies, explain when to use them, and how to measure impact over time. If your goal is to become the remodeler people think of first, this episode is your blueprint. Key Topics: Understanding the marketing funnel and where branding fits Truck wraps, yard signs, and how they...
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#471 Getting Found in the AI Era
Contractor Growth Network
In this episode of the Contractor Growth Network podcast, Logan and Aaron break down how artificial intelligence (AI) is changing the way homeowners search for remodelers—and what you need to do to keep getting found. With tools like ChatGPT, Gemini, and Google’s AI Overviews shifting how search results are delivered, contractors who rely on organic leads can’t afford to sit this out. From local SEO to AI-friendly website structure, Logan shares what’s working right now (October 2025) and how remodelers can prepare for a future where search engines are smarter—and less likely to send...
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#470 What Your Website Is Actually Meant to Do
Contractor Growth Network
Most remodelers see their website as a brochure—but it should act like a salesperson. In this episode, Logan and Aaron explain how your site can guide homeowners through the same trust-building process as an in-person consultation. From project storytelling and emotional connection to page flow and calls-to-action, they break down what turns casual browsers into high-quality leads—and how to future-proof your site for the coming era of AI search. Timestamps 00:00 Why your website matters – It’s not just “online presence,” it’s your digital salesperson. 03:29 Traffic vs....
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#469 Why Should They Pick You? | LIVE FROM REMODELERS SUMMIT 2025
Contractor Growth Network
Taking a short break from our ongoing "Full marketing strategy" series, this week's episode features Aaron's live presentation from Remodelers Summit 2025, "Why Should they Pick You? (How to Showcase Your Unique Value on Your Website)." In this presentation Aaron lays out some of the insights he's learned as a traveling videographer and speaking to remodeling clients all across the country. You’ve Worked Hard on Your Client Experience. Don’t Let It Get Lost in a Sea of Sameness. Your website should do more than list your services, it should instantly show homeowners why you...
info_outlineLogan sits down with Victor Lebegue, founder of VL Builders, to unpack one of the hardest leadership decisions a remodeler can face: when to shut something down to save what matters most.
Victor shares the story of running two branches of his business in different states—and how market shifts, team dynamics, and leadership realities forced him to close the company he originally built from scratch. From there, the conversation dives deep into culture, hiring, EOS, and what it actually takes to lead people through uncertainty while building a business that can scale without burning out the owner.
If you’re navigating growth, leadership strain, or questioning whether your current structure is holding you back, this episode offers hard-earned lessons from the trenches.
🎯 Timestamps:
00:00 — Why leadership and systems matter more than hiring alone
03:00 — Victor’s origin story and building VL Builders from necessity
06:15 — Running two companies in different states
09:45 — Why Victor chose to shut down one branch
13:00 — Identifying hunger, ownership, and leadership potential in a team
17:00 — Implementing EOS and creating a shared vision
21:00 — Hiring for want it and get it before skill
26:00 — Visionary vs. integrator roles (and wearing both hats)
31:00 — Culture breakdowns, core values, and leadership failure modes
38:45 — Clarity breaks, stepping back, and leading long-term
This episode is a masterclass in leadership under pressure—covering what most remodelers only learn the hard way: the cost of misaligned teams, the power of shared vision, and why sometimes the strongest move is letting go.