#458 The 6 Biggest Remodeling Business Struggles & How to Fix Them (ft. Kyle Hunt)
Release Date: 04/23/2025
Contractor Growth Network
In this episode, Logan sits down with AJ Ballantine to break down how Cornerstone Remodeling grew from $2M to $10M in five years—without hiring five times the people. The secret? A radically optimized design process, driven by empathy mapping, technology, and sales finesse. AJ walks through the systems, tools, and scripts he used to cut his sales cycle, boost his close rate, and wow clients—all while keeping a high-touch, boutique feel. If you’re a design-build remodeler struggling with lengthy sales processes, low perceived value, or slow growth, this episode is your blueprint for...
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Logan sits down with Chris Landis, co-founder of the award-winning Landis Architects/Builders in Washington, D.C. With over 35 years of experience, Chris shares how his architecture background shaped the firm’s design-build approach—and what remodelers can learn from their detailed, phased design process. From feasibility studies and pre-construction agreements to hiring in-house designers and scaling team structure, this episode is a masterclass in how to elevate the design side of your remodeling business. Whether you’re just starting to charge for design or scaling up to larger, more...
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Logan and Aaron unpack one of the most powerful but underused sales strategies in remodeling: assignment selling. Originally coined by Marcus Sheridan, this method bridges the gap between marketing and sales—by arming prospects with the right information before they ever get on a call. You’ll learn how to apply this approach in your own sales process—whether it’s sending project walkthroughs before a meeting, using content to pre-qualify leads, or walking clients through your website in real-time. If you’ve been creating great content but aren’t sure how to use it to actually close...
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In this episode of the Contractor Growth Network podcast, Logan and Aaron break down what it takes to build a memorable, recognizable remodeling brand in your community—before prospects are even ready to hire. From truck wraps to social media ads, they walk through the most common “top of funnel” marketing strategies, explain when to use them, and how to measure impact over time. If your goal is to become the remodeler people think of first, this episode is your blueprint. Key Topics: Understanding the marketing funnel and where branding fits Truck wraps, yard signs, and how they...
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In this episode of the Contractor Growth Network podcast, Logan and Aaron break down how artificial intelligence (AI) is changing the way homeowners search for remodelers—and what you need to do to keep getting found. With tools like ChatGPT, Gemini, and Google’s AI Overviews shifting how search results are delivered, contractors who rely on organic leads can’t afford to sit this out. From local SEO to AI-friendly website structure, Logan shares what’s working right now (October 2025) and how remodelers can prepare for a future where search engines are smarter—and less likely to send...
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Most remodelers see their website as a brochure—but it should act like a salesperson. In this episode, Logan and Aaron explain how your site can guide homeowners through the same trust-building process as an in-person consultation. From project storytelling and emotional connection to page flow and calls-to-action, they break down what turns casual browsers into high-quality leads—and how to future-proof your site for the coming era of AI search. Timestamps 00:00 Why your website matters – It’s not just “online presence,” it’s your digital salesperson. 03:29 Traffic vs....
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Taking a short break from our ongoing "Full marketing strategy" series, this week's episode features Aaron's live presentation from Remodelers Summit 2025, "Why Should they Pick You? (How to Showcase Your Unique Value on Your Website)." In this presentation Aaron lays out some of the insights he's learned as a traveling videographer and speaking to remodeling clients all across the country. You’ve Worked Hard on Your Client Experience. Don’t Let It Get Lost in a Sea of Sameness. Your website should do more than list your services, it should instantly show homeowners why you...
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Most remodelers do details their competition doesn’t—whether it’s quality, communication, or process. But prospects don’t see that. All they know is what they see online: your photos, your videos, your testimonials. In this episode, Aaron and Logan break down how to avoid wasting money on the wrong photographers or videographers, what separates good media from bad, and how the right visuals can sell jobs before you even step into the home. FOR VISUAL EXAMPLES OF WHAT WERE TALKING ABOUT THIS EPISODE, HEAD TO OUR YOUTUBE CHANNEL: https://www.youtube.com/@ContractorGrowthNetwork...
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In this episode of the Contractor Growth Network podcast, Logan Shinholser and Aaron Horner take you back to the foundation of all successful marketing: understanding your ideal client and crafting a unique selling proposition. Building on the six-step framework from episode #466, they explain why these first two steps matter most—and how getting them wrong can make every marketing dollar less effective. Episode Breakdown 00:00 – Why Ideal Client & USP Come First Why every strategy starts with clarity on who you serve and what you uniquely offer. 06:13 – Balancing Aspirational...
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Most remodelers are pouring money into SEO, ads, or other marketing tactics without a clear plan—and it’s costing them leads, time, and profit. In this episode, Logan Shinholser and Aaron Horner break down CGN’s 6-stage marketing strategy for contractors, helping you pinpoint exactly where you are and what your next step should be. Whether you’re stuck chasing low-quality leads or struggling to stand out in a competitive market, this conversation will help you build a marketing foundation that consistently attracts your ideal clients. Show Notes What You’ll Learn in This...
info_outlineIn this episode of the Contractor Growth Network podcast, Logan Shinholser sits down with Kyle Hunt, remodeling business coach and founder of Remodelers on the Rise. Kyle breaks down his signature "Remodelers Roadmap"—a six-system framework designed to simplify and strengthen every core aspect of a remodeling business. From financials and marketing to people and operations, Kyle shares actionable advice and mindset shifts that help remodelers move from chaos to clarity in their business strategy.
Key Takeaways:
Start with Strong Financials
Kyle emphasizes that a healthy remodeling business begins with financial clarity:
- Understand job costing, gross vs. net profit, and pricing strategy.
- Establish a solid financial foundation to support sustainable growth.
- Avoid burnout by making your business serve your life—not the other way around.
Marketing Isn’t Optional—It’s the Engine
Kyle shares how too many remodelers treat marketing like a side task instead of a strategic priority:
- Every business owner must be a student of marketing—even if they’re not executing it directly.
- Build a clear marketing plan and pair it with a defined budget.
- Track lead sources consistently to make data-backed decisions.
Sales Requires a Repeatable Process
A wishy-washy sales approach leaves clients confused and kills conversion:
- Define your “This is how we work” process in 3–5 clear steps.
- Display your sales process on your website and reinforce it in person.
- Charging for design becomes easier when clients understand the value and flow.
Production Is About More Than the Build
Kyle urges remodelers to elevate the client experience from day one on the job site:
- Pre-construction meetings are essential to set expectations and avoid surprises.
- A systematic “final 5%” process ensures projects end as strong as they start.
- Communication, cleanliness, and consistency are critical soft skills on the job.
Your People System Drives Your Success
The quality of your remodeling business is directly tied to the quality of your team:
- Empower team members with 1-on-1s, leadership development, and capacity checks.
- Great leaders create space for others to lead—inside and outside their roles.
- “Your people are more important than your profit margin.”
Operations Aren’t Just Software—They’re Structure
Behind-the-scenes systems create forward momentum:
- Use software to track jobs, log daily updates, and align estimating with accounting.
- Establish a meeting cadence with clear agendas, action steps, and timekeeping.
- Effective meetings are a business unlock—and a leadership responsibility.
Memorable Quotes:
“If you’re wondering why your remodeling business feels so hard—it’s because it is hard.”
“Don’t try to implement five things halfway. Pick one thing and really implement it.”
“The quality of your remodeling business will never outpace the quality of your people.”
Actionable Advice:
- Identify Your Starting Line: Before tackling all six systems, get clear on time management, pricing, and financial health.
- Document Your Sales Process: Put it in writing, share it online, and walk clients through it every time.
- Run Better Meetings: Prepare agendas, assign timekeepers, and prioritize action over updates.
- Track Marketing Sources: Don’t just “feel” like something works—measure it.
- Choose the Next Right Thing: Focus on one area, implement fully, and move forward with momentum.