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#466 Your Remodeling Business' Marketing Strategy—One Step at a Time

Contractor Growth Network

Release Date: 08/13/2025

#466 Your Remodeling Business' Marketing Strategy—One Step at a Time show art #466 Your Remodeling Business' Marketing Strategy—One Step at a Time

Contractor Growth Network

Most remodelers are pouring money into SEO, ads, or other marketing tactics without a clear plan—and it’s costing them leads, time, and profit. In this episode, Logan Shinholser and Aaron Horner break down CGN’s 6-stage marketing strategy for contractors, helping you pinpoint exactly where you are and what your next step should be. Whether you’re stuck chasing low-quality leads or struggling to stand out in a competitive market, this conversation will help you build a marketing foundation that consistently attracts your ideal clients. Show Notes What You’ll Learn in This...

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info_outline #463 The Pre-Construction Process That Closes $300K+ Remodeling Projects (ft. Peter Ranney) show art #463 The Pre-Construction Process That Closes $300K+ Remodeling Projects (ft. Peter Ranney)

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info_outline #462 AI and SEO: How We're Adapting to Google's Search Shift (ft. Patrick Scully) show art #462 AI and SEO: How We're Adapting to Google's Search Shift (ft. Patrick Scully)

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In this episode of the Contractor Growth Network podcast, Sean Holleran and SEO expert Patrick dive into how AI is reshaping search—and what that means for contractors relying on SEO. They break down the shift from traditional keyword ranking to AI-powered answer engines like ChatGPT and Google’s AI Overview, and explain how to structure your content to still get found. Whether you’re wondering if Google is dead (it’s not) or how to optimize for tools like Perplexity and Bing, this episode will help you stay ahead of the curve. Key Takeaways AI Search Is Changing the Game Google and...

info_outline #461 How to Measure SEO Performance & ROI for Contractors (ft. Patrick Scully) show art #461 How to Measure SEO Performance & ROI for Contractors (ft. Patrick Scully)

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info_outline #460 How to Drive Technology Adoption in Your Construction Business (ft. Dr. Anna Hunter) show art #460 How to Drive Technology Adoption in Your Construction Business (ft. Dr. Anna Hunter)

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In this episode,Logan Shinholser interviews Dr. Anna Hunter, Director of Learning & Development at JobTread, to unpack how human behavior directly impacts digital adoption in construction companies. Anna explains why technology is only as effective as its implementation, how to create true team buy-in, and how contractors can avoid wasting thousands on unused tools. The conversation dives into key behavioral strategies like building software champions, structuring healthy incentives, and identifying root problems before investing in tech. With practical analogies and tactical steps, this...

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info_outline #458 The 6 Biggest Remodeling Business Struggles & How to Fix Them (ft. Kyle Hunt) show art #458 The 6 Biggest Remodeling Business Struggles & How to Fix Them (ft. Kyle Hunt)

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In this episode of the Contractor Growth Network podcast, Logan Shinholser sits down with Kyle Hunt, remodeling business coach and founder of Remodelers on the Rise. Kyle breaks down his signature "Remodelers Roadmap"—a six-system framework designed to simplify and strengthen every core aspect of a remodeling business. From financials and marketing to people and operations, Kyle shares actionable advice and mindset shifts that help remodelers move from chaos to clarity in their business strategy. Key Takeaways: Start with Strong Financials Kyle emphasizes that a healthy remodeling business...

info_outline #457 How Pre-Construction Systems Create Control & Profit (ft. Todd Dawalt) show art #457 How Pre-Construction Systems Create Control & Profit (ft. Todd Dawalt)

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More Episodes

Most remodelers are pouring money into SEO, ads, or other marketing tactics without a clear plan—and it’s costing them leads, time, and profit. In this episode, Logan Shinholser and Aaron Horner break down CGN’s 6-stage marketing strategy for contractors, helping you pinpoint exactly where you are and what your next step should be. Whether you’re stuck chasing low-quality leads or struggling to stand out in a competitive market, this conversation will help you build a marketing foundation that consistently attracts your ideal clients.

Show Notes

What You’ll Learn in This Episode:

  • Why most remodelers’ marketing fails before it even starts

  • The danger of skipping foundational steps (and how to fix it)

  • How to identify your exact stage in the marketing journey

  • The two pieces every strategy must start with:

    1. Your Ideal Client Avatar

    2. Your Unique Selling Proposition (USP)

  • Real-world examples of contractors who lost jobs—or missed ideal clients—because their messaging missed the mark

  • How to confidently decide your next step so you stop guessing and start growing

Who This Episode Is For:
Remodeling contractors—especially those in high-end markets—who want to stop wasting marketing dollars, attract their ideal clients, and grow with a strategy that works one step at a time.

 

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