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Getting Referrals

Cool Things Entrepreneurs Do

Release Date: 08/06/2019

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Jack Jostes is the President + CEO of Ramblin Jackson, a digital marketing agency based in Boulder, CO that helps landscaping companies throughout the country increase their lead generation through local SEO and digital branding. The author of the Amazon Best-Selling book, Get FOUND Online: The Local Business Owner’s Guide To Digital Marketing, Jack has been featured in Lawn and Landscape, Colorado Green Magazine, Turf Magazine, INC. Magazine, and other industry publications.

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Jeremiah Bentley is the vice president of Marketing & Community Affairs at Texas Mutual Insurance Company insurance. He oversees the company’s marketing, public relations, advertising, community relations, education, digital media and customer outreach efforts. He previously worked in corporate communications and government affairs over his 20 year career with the company.

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Episode 491 of “Cool Things Entrepreneurs Do” is co-produced in partnership with the Austin Technology Council, the largest tech industry organization in Central Texas. ATC empowers members by using insights, resources, and connections so their members can succeed and thrive.

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When you are struggling with problems in your life or career, one way to help you feel better is to find a way to be a resource for others. When you can help others, you own problems melt away. And if they do not melt away, they most likely will feel like less of a burden.

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In episode 486 Thom Singer talks about how someone in his line of work, who is very successful, recently met up with him to give him some advice. This person only did it because he likes him and wants to see him do better.  

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More Episodes

In a follow up to a recent blog post on "Giving Referrals", Thom Singer talks in this episode about how to get referrals. Getting referrals is key to any entrepreneurs growing their business.

As a professional speaker most of Thom's clients come from referrals. While he conducts outbound sales campaigns and works on SEO, almost all his business comes from word of mouth. This is the life blood of most small business people.

Thom has recently joined a business group in Austin called BAP (Business Advisory Professionals) which is made up of some high quality people in a variety of industries that serve local and national clients. This is a structured referral group, but it is more than that - it is about relationships. 

Relationships are key to getting referrals. If you want more business from referral sources, you need to cultivate meaningful connections.

Thom also talks about a book called " Renewable Referrals" by Joe Stec (and others) about this topic of creating partner referral programs that work. Joe is a BAP member who has a marketing agency, and a new friend of Thom's.

5 Tips for Getting Referrals

1. Give Referrals. And just give in general. Helping others achieve their goals will set the tone and others will want to help you, too. If you cannot remember the last time you sent a referral, why would you expect to ever get one?

2. Be Active in your Community. If you are the best kept secret in your city, you will go hungry. You have to show up if you want to be top of mind. 

3. Respond, Follow up, and show gratitude. 

4. Be Great at what you do. You have to do good work if you want people to sing your praises.

5. Ask for Referrals. If you do not remind people that you are seeking new opportunities, they may not come to that conclusion on their own. Let them know you want to work with other cool people. 

https://thomsinger.com/podcast/getting-referrals