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Uncertainty and Stress for Business Leaders - with Eliz Greene

Making Waves at C-Level

Release Date: 03/12/2020

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Making Waves at C-Level

It has been a bit since Making Waves at C-Level has had a new episode.  I am trying to get back into it.  As a host I have been recording "Austin Tech Connect" for the past 17 months (the official Podcast of the Austin Technology Council).... and it has been all I have had the bandwith for until now. This first episode is about making friends as we get older.  Too often people are feeling lonely in our society, and this is true for people of all ages. If you want to make friends at any age, you have to get involved in your community.  And what is a community...it is...

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Making Waves at C-Level

The Founder of Bloom Mary Jane is Scott McDowell better known as Strategic Scott on social media. He is a Maryland native who relocated to Colorado in 2016 after spending almost a decade in NYC working in the music industry. Upon arrival in Colorado Scott launched Strategic Leverage, LLC a boutique marketing agency. Strategic Leverage has a very niche focus on vendor booth immersive activations, event sponsorships, VIP product placement, and content creation.

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Making Waves at C-Level

Amanda Sizemore is the owner at Twin Flame Tea. She founded the company almost two years ago. The idea came to her one afternoon walking through a farmer’s market with her significant other. She was craving an organic iced tea with real herbs. A tea with beautiful hand blended leaves, not the fanning’s you usually find at the grocery store. This craving led to her curiosity of starting what she didn’t know would become an amazing adventure.

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Making Waves at C-Level

In this episode of "Making Waves at C-Level" we hear from Dr. Ivan Misner.  He is the founder of BNI and a very smart man who has built a large company and helped many other people find success through the connections they make in business.

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Making Waves at C-Level

Episode 629 is an interview with Jon Kazarian, CEO and Founder of Accelevents.  He has a great story of growing Accelevents during the pandemic and shares a lot advice for business leaders on how to pivot and grow.

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Making Waves at C-Level

Episode 628 looks at how small and mid-sized companies can grow through acquisition like the big companies.  In this conversation, Ryan Snow shares his experience in helping entrepreneurs scale their companies. 

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Making Waves at C-Level

In this episode of "Making Waves at C-Level" the conversation goes deep into marketing, culture, growth-hacks, etc...   Scott Martin is an expert in branding, marketing, and strategy.  He shares his insights in this candid conversation with Making Waves host, Thom Singer.

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Making Waves at C-Level

Thom Singer sits down with Ray Abram to talk about networking, career advancement, human connection, and success in this episode of "Making Waves at C-Level".

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Making Waves at C-Level

This episode was originally recorded for the "Webinar Talk Show".  The conversation is a powerful chat and Thom Singer knew he had to share it here with the "Making Waves at C-Level".

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Making Waves at C-Level

In this episode we talk with the co-founder of one of the first Cannabis Dispensary Franchise companies.  The Open Dor is a new company that is helping Cannabis Entrepreneurs open up stores across several states, and reduce the first time business owner mistakes.  Will Chelsea Mulligan become the Ray Kroc of Cannabis?  Maybe.  

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People do not usually respond well to uncertainty and overwhelm.  Issues happening all over the world with Coronavirus are is creating stress.  This stress is impacting everyone because currently there is more uncertainty and overwhelm than ever.  
 
Eliz Greene is the author of the new book, “Stress-proof Your Heart" and a leading expert on leadership in times of uncertainty and overwhelm.  She joins the conversation on episode 543 of Cool Things Entrepreneurs Do to talk about how business leaders can manage their stress and that of their employees and customers. 
 
Business owners, entrepreneurs, leaders, and others are all having to make decisions quickly that are impacting their business and personal lives. Everyone is facing the stress.  Our brains do not like uncertainty. Our brains like predictability.
 
Uncertainty is perceived as unsafe and potentially painful. Whether the situation is predictably positive or predictably negative, your brain prefers something familiar to something unfamiliar.  Under stress, our brains depend on instinct rather than rational thought because the part of the brain responsible for critical thinking is busy dealing with the psychological reaction to stress. This reaction not only impedes productivity, but it can also create a paralyzing loop of anxiety.
 
You can’t just grit your teeth through unrelenting uncertainty. Don’t beat yourself up for having a natural reaction; you aren’t a bad person, a lousy time manager, or lazy—you are stressed. Notice your stress reaction, and decide to take steps to address it.
 
The information we are getting about Coronavirus is changing by the hour. We are experiencing unprecedented uncertainty. We need to think creatively, but our brains are not getting there. 
 
How can you stay relevant to your customers?  You have to be open and communicate.  Can your provide other services, or just thank your customers for their business.  We need to be personal and not just email blast our lists with Coronavirus branded newsletters.  Mass emails are not reducing stress.  It is adding to overwhelm. 
 
This episode is a must-hear and one you should share with others.
 
About Eliz Greene
 
Eliz Greene is ridiculously excited about stress.  She not only finds the chemical reaction in the body caused by stress fascinating, but stress is also her favorite topic to speak about, write about, or discuss in line at the grocery store.
 
With a surgically repaired heart, Eliz also knows stress management isn’t a ‘nice-to-have,’ but rather an essential survival skill. Surviving a heart attack at age 35 while seven months pregnant with twins propelled Eliz on a mission to share her story to inspire other busy people to pay attention to their health. Just days after her heart stopped and she endured open heart surgery and a cesarean section delivery, Eliz held both her daughters together for the first time.
 
Amazingly, despite the pain and uncertainty, what she felt most strongly was contentment. Her priorities were crystal clear. She knew she’d been given a second chance at life and a unique perspective for a reason.
 
Recognizing stress as an essential and often under-addressed risk factor, Eliz conducted a research study on job stress. Her research uncovered the secrets of how purpose-driven organizations create corporate cultures immune to overwhelm and uncertainty.
 
She writes a Top Health and Wellness Blog. She was named as a Top Online Influencer on Stress and Heart Health. She’s been seen on CNN, PBS, Lifetime, TNT, and many national and local news programs. A national spokesperson and advocate for the American Heart Association, Eliz received the Heart Hero Award in 2010. More recently, she has partnered on the Take Cholesterol To Heart campaign.