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The Influencer Code with Amanda Russell

Making Waves at C-Level

Release Date: 10/29/2020

Making Friends After Age 50 show art Making Friends After Age 50

Making Waves at C-Level

It has been a bit since Making Waves at C-Level has had a new episode.  I am trying to get back into it.  As a host I have been recording "Austin Tech Connect" for the past 17 months (the official Podcast of the Austin Technology Council).... and it has been all I have had the bandwith for until now. This first episode is about making friends as we get older.  Too often people are feeling lonely in our society, and this is true for people of all ages. If you want to make friends at any age, you have to get involved in your community.  And what is a community...it is...

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Bloom Mary Jane with Scott McDowell show art Bloom Mary Jane with Scott McDowell

Making Waves at C-Level

The Founder of Bloom Mary Jane is Scott McDowell better known as Strategic Scott on social media. He is a Maryland native who relocated to Colorado in 2016 after spending almost a decade in NYC working in the music industry. Upon arrival in Colorado Scott launched Strategic Leverage, LLC a boutique marketing agency. Strategic Leverage has a very niche focus on vendor booth immersive activations, event sponsorships, VIP product placement, and content creation.

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Twin Flame CBD Tea with Amada Sizemore show art Twin Flame CBD Tea with Amada Sizemore

Making Waves at C-Level

Amanda Sizemore is the owner at Twin Flame Tea. She founded the company almost two years ago. The idea came to her one afternoon walking through a farmer’s market with her significant other. She was craving an organic iced tea with real herbs. A tea with beautiful hand blended leaves, not the fanning’s you usually find at the grocery store. This craving led to her curiosity of starting what she didn’t know would become an amazing adventure.

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Who's In Your Room? with Dr. Ivan Misner show art Who's In Your Room? with Dr. Ivan Misner

Making Waves at C-Level

In this episode of "Making Waves at C-Level" we hear from Dr. Ivan Misner.  He is the founder of BNI and a very smart man who has built a large company and helped many other people find success through the connections they make in business.

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Growing A Business In The Pandemic show art Growing A Business In The Pandemic

Making Waves at C-Level

Episode 629 is an interview with Jon Kazarian, CEO and Founder of Accelevents.  He has a great story of growing Accelevents during the pandemic and shares a lot advice for business leaders on how to pivot and grow.

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Growing Through Acquisition with Ryan Snow show art Growing Through Acquisition with Ryan Snow

Making Waves at C-Level

Episode 628 looks at how small and mid-sized companies can grow through acquisition like the big companies.  In this conversation, Ryan Snow shares his experience in helping entrepreneurs scale their companies. 

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Groundswell Marketing with Scott Martin show art Groundswell Marketing with Scott Martin

Making Waves at C-Level

In this episode of "Making Waves at C-Level" the conversation goes deep into marketing, culture, growth-hacks, etc...   Scott Martin is an expert in branding, marketing, and strategy.  He shares his insights in this candid conversation with Making Waves host, Thom Singer.

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The Know, Like, and Trust Factor with Ray Abram show art The Know, Like, and Trust Factor with Ray Abram

Making Waves at C-Level

Thom Singer sits down with Ray Abram to talk about networking, career advancement, human connection, and success in this episode of "Making Waves at C-Level".

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Communicating Value with Beth Mund show art Communicating Value with Beth Mund

Making Waves at C-Level

This episode was originally recorded for the "Webinar Talk Show".  The conversation is a powerful chat and Thom Singer knew he had to share it here with the "Making Waves at C-Level".

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Cannabis Dispensary Franchising with Chelsea Mulligan show art Cannabis Dispensary Franchising with Chelsea Mulligan

Making Waves at C-Level

In this episode we talk with the co-founder of one of the first Cannabis Dispensary Franchise companies.  The Open Dor is a new company that is helping Cannabis Entrepreneurs open up stores across several states, and reduce the first time business owner mistakes.  Will Chelsea Mulligan become the Ray Kroc of Cannabis?  Maybe.  

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More Episodes
On this episode of the "Making Waves at C-Level" podcast, Thom Singer sits down and talks with Amanda Russell.  She is the author of the new book "The Influencer Code".  In the conversation we hear her story as an early expert in the fitness industry on YouTube to being a professor at the University of Texas and Harvard.  
 
This is a fun conversation that covers career, marketing, social media, women in business, academia, and lots of business advice around "what is influence".
 
 
About Amanda Russell
 
She was an influencer before the term even existed...and when brands like Lamborghini, Cedars-Sinai
and Lionsgate want to better understand influencer marketing, they call one person...Amanda Russell.
A MANDA is an international brand strategist, speaker, educator and entrepreneur who has been at the
forefront of digital marketing and social media revolution from its infancy.
 
Amanda created UCLA's' influencer marketing curriculum — the world’s 1st fully accredited program in
Influencer Marketing. She currently teaches the program, along with marketing, branding & business
strategy, at UCLA & UT Austin.
 
She advises some of the top companies in the world on influencer marketing and how they interact with
their customers. Her upcoming book, The Influencer Code , teaches brands how to use collaboration to
grow and scale their business.
 
The Toronto Star calls her the “Real-life Iron Woman” and “the ultimate go-getter”. Amanda is here to help
us all better understand what influence is (and what it’s not), how to collaborate more effectively with
influencers and how to use influencer marketing to build our brands and grow our businesses.
 
ABOUT THE INFLUENCER CODE
 
Published by Hatherleigh Press. Distributed by Penguin Random House.
 
From Fortune 500s to local fitness studios, the future of marketing lies in forming authentic partnerships. Written by an accomplished entrepreneur, professor, and award‐winning YouTube star, The Influencer Code is the essential reference for any company looking to leverage the full power of influence to elevate their brand and grow their business. The Influencer Code simplifies the complex world of "influencer marketing" and provides groundbreaking insight on how to research, evaluate, and employ the right influencers for your market. A powerful 3‐step code process, The Influencer Code unlocks the vast potential of influential marketing and how to harness it to achieve your goals.
 
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