Bloom Mary Jane with Scott McDowell
Making Waves at C-Level
The Founder of Bloom Mary Jane is Scott McDowell better known as Strategic Scott on social media. He is a Maryland native who relocated to Colorado in 2016 after spending almost a decade in NYC working in the music industry. Upon arrival in Colorado Scott launched Strategic Leverage, LLC a boutique marketing agency. Strategic Leverage has a very niche focus on vendor booth immersive activations, event sponsorships, VIP product placement, and content creation.
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Twin Flame CBD Tea with Amada Sizemore
Making Waves at C-Level
Amanda Sizemore is the owner at Twin Flame Tea. She founded the company almost two years ago. The idea came to her one afternoon walking through a farmer’s market with her significant other. She was craving an organic iced tea with real herbs. A tea with beautiful hand blended leaves, not the fanning’s you usually find at the grocery store. This craving led to her curiosity of starting what she didn’t know would become an amazing adventure.
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Who's In Your Room? with Dr. Ivan Misner
Making Waves at C-Level
In this episode of "Making Waves at C-Level" we hear from Dr. Ivan Misner. He is the founder of BNI and a very smart man who has built a large company and helped many other people find success through the connections they make in business.
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Growing A Business In The Pandemic
Making Waves at C-Level
Episode 629 is an interview with Jon Kazarian, CEO and Founder of Accelevents. He has a great story of growing Accelevents during the pandemic and shares a lot advice for business leaders on how to pivot and grow.
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Growing Through Acquisition with Ryan Snow
Making Waves at C-Level
Episode 628 looks at how small and mid-sized companies can grow through acquisition like the big companies. In this conversation, Ryan Snow shares his experience in helping entrepreneurs scale their companies.
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Groundswell Marketing with Scott Martin
Making Waves at C-Level
In this episode of "Making Waves at C-Level" the conversation goes deep into marketing, culture, growth-hacks, etc... Scott Martin is an expert in branding, marketing, and strategy. He shares his insights in this candid conversation with Making Waves host, Thom Singer.
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The Know, Like, and Trust Factor with Ray Abram
Making Waves at C-Level
Thom Singer sits down with Ray Abram to talk about networking, career advancement, human connection, and success in this episode of "Making Waves at C-Level".
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Communicating Value with Beth Mund
Making Waves at C-Level
This episode was originally recorded for the "Webinar Talk Show". The conversation is a powerful chat and Thom Singer knew he had to share it here with the "Making Waves at C-Level".
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Cannabis Dispensary Franchising with Chelsea Mulligan
Making Waves at C-Level
In this episode we talk with the co-founder of one of the first Cannabis Dispensary Franchise companies. The Open Dor is a new company that is helping Cannabis Entrepreneurs open up stores across several states, and reduce the first time business owner mistakes. Will Chelsea Mulligan become the Ray Kroc of Cannabis? Maybe.
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Know Your Because in 2021 with Gerry O'Brion
Making Waves at C-Level
This episode was originally recorded for the "Digital Enterprise Society Podcast". It is an interview with Gerry O'Brion from What Big Brands Know. Gerry is a friend of Thom Singer's and and expert in marketing strategy for companies of all sizes.
info_outline- Regardless of your position, you are in the position to influence others.
- Effective influence techniques can be applied to any situation.
- A strong framework of influence can effectively change the decisions people make.
- Who are you influencing? Not everyone can be influenced in the same way, so your approach will have to change accordingly.
- What insights do you have about your audience? And what do they want more or less of, hope for, and fear?
- What is the outcome that you are going to cause? You need to have proof that you will deliver what you say you can deliver.
- What is your because? Your because is the logical proof that the decision is a good one.
- Clearly identify what’s in it for them.
- Find actual metrics that prove the results that come when you put your promise to work.
- People want to be able to prove to others that they made a good choice — give them the evidence they need to say yes.
- Don’t focus only on the outcome, support it with rational, logical reasons that support the decision.
- People may understand your why, but when they understand your because, you will really be able to have an effective influence on them.
- Understand the problems that leaders are trying to solve.
- Frame your solutions in terms of what they are thinking about, not what you are thinking about.
- Use the insights into their mindset to answer their concerns and solve their problems.