EP 264 How AI Changed Marketing with Suzanne Huber
Release Date: 12/18/2025
EP281 Your Team's Nervous System Is Infrastructure - Sira Laurel on Load-Bearing Trust
AI Literacy for Entrepreneurs
Most of the leaders Sira Laurel works with look like they're winning. Inside, they're exhausted. Sira is an executive coach and facilitator who works on leadership, organizational design, cognitive load, trust and nervous system capacity. She has watched organizations get very good at making work faster while getting worse at deciding what the speed is for. AI raises the stakes on that question. Her starting point is that capacity covers far more than time. It includes attention, decision-making, emotional bandwidth and creative energy. A tool can hand back hours on the calendar while draining...
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EP280 Faster Than a Generation - Ian Alden Russell on Change That Outruns Us
AI Literacy for Entrepreneurs
This episode skips the tools, the prompts, and the latest model release. It goes somewhere more philosophical. started out as an archaeologist and anthropologist. He was the kid who loved museums and Indiana Jones. Since then he has worked across history, contemporary art and culture in Dublin, Istanbul, Beijing, Hong Kong, Pittsburgh and Doha. Now he works as a strategist helping organizations make sense of complexity and line up around change. His starting point is that change itself is old news. Humanity has absorbed huge technological shifts again and again. The new part is the speed....
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EP279 How higher ed moves from AI interest to governed use with James Hutson
AI Literacy for Entrepreneurs
A previous president from Lindenwood University (a former IBM executive) stands up in town halls and tells people he uses Claude - that it helped him organize the financial report. HR follows and says they used Gemini for an employee questionnaire. Then James Hutson PhD. goes and asks employees whether they understood that as permission. The answer? 'No. The policy says I'll get fired if I use it.' That gap is the subject of this episode. James is Senior Professor and Director of AI-Enabled Academic Transformation at Lindenwood University, with two PhDs - the first in art history, the second...
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EP278 AI Governance in Higher Ed with Dr. Eugene Chan
AI Literacy for Entrepreneurs
Most organizations govern AI the same way cities govern speeding. They set a rule, then punish people who break it. Dr. Eugene Chan thinks that's the least interesting tool available. He's a behavioural scientist - founder of the consultancy Behavieural and Professor of Business at Tyndale University - and his argument is that punishment is a lagging response to a problem you could have designed out. His analogy is a speed camera versus a speed bump. Both reduce speeding. The camera does it by fining you after the fact, and it needs maintenance forever. The speed bump does it by making the...
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EP277 Is AI Going to Take the Gift of Failure Away? asks Julie Cole
AI Literacy for Entrepreneurs
Episode description Julie Cole and her co-founders started Mabel's Labels in a Hamilton basement 23 years ago, back when customers were still nervous about typing a credit card number into a computer. They figured out early that they weren't really running a label company - they were running a tech company that happened to make labels. Nothing off the shelf did what they needed, so they built it themselves. Which is why her read on this moment carries some weight. She's watched every technology wave since. She's not a skeptic and she's not a cheerleader. She uses AI, has a clear personal rule...
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EP276 Your AI Strategy Is a Hammer. Where's the Nail? - with David Cohen
AI Literacy for Entrepreneurs
"We need AI" is the most common brief in business right now. David Cohen's read on what it means: usually nothing in particular. David is the founder of Superposition, a consultancy for data and AI consultancies - a meta consultancy, as he calls it. He's spent his career inside both big and boutique consulting shops, which makes him refreshingly blunt about what's actually happening in the services world right now. His diagnosis is that we're still in the solution-in-search-of-a-problem stage. Everybody's curious. Everybody's excited. There's enormous movement, enormous hype, and very few real...
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EP 275 "Do I Trust Myself?" Grace Gravestock on the Real Reason AI Adoption Stalls
AI Literacy for Entrepreneurs
Episode description Everyone's arguing about whether AI can be trusted. Almost nobody's asking the harder question underneath it. Grace Gravestock has spent more than twenty years leading change management on some of the highest-profile technology projects around - including the team that set the stage for the $67B Dell EMC integration. Her verdict on why AI pilots stall is unsentimental: it's the same reason ERP stalled, and CRM before that. People aren't using the technology the way it was intended. You can have the best tools in the world, and if people don't use them, it doesn't matter....
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EP 274 The Human OS - AI Adoption With Curiosity, Safety, and Monday Ease ft. Melissa Penton
AI Literacy for Entrepreneurs
In the final episode of the Podcast-to-Book series, host sits down with change leader and AI education lead (Sun Life) for a human-first conversation about what actually makes AI adoption work. They talk productivity vs room-for-life, why one-prompt culture is snake oil, the shift from prompt engineering to context engineering, and the simplest enterprise question that changes everything: “What would make Monday easier for employees?” Episode summary Susan closes out the Podcast-to-Book sprint with a conversation that feels like the point of the whole series: AI isn’t a tool problem....
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273 - Future-proofing your organization through continuing AI literacy
AI Literacy for Entrepreneurs
Most companies do a few AI trainings, run some pilots, and then stall. In this episode, host argues the only real future-proofing strategy is continuous AI literacy. She breaks down what “continuous literacy” actually includes (skill, judgment, workflow, norms), the predictable failure modes of the AI literacy divide, and a simple flywheel you can run monthly so capability keeps compounding. Episode summary Susan opens with a familiar pattern: a burst of AI excitement, a deck called “AI Strategy 2025” a few clever workflows… and then reality hits. Tools change. Policies shift....
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EP 272 - Mindset, Sales, and AI That Actually Helps with Gazzy Amin
AI Literacy for Entrepreneurs
Host sits down with sales strategist , founder of Sales Beyond Scripts, to talk about the real ways AI is changing revenue, planning, and scale. They cover AI as a thinking partner, how to use it across departments in a small business, why audits matter more than hype, and how mindset quietly determines whether you treat AI as a threat or an advantage. Episode summary This episode is part of Susan’s 30-episodes-in-30-days “podcast to book” sprint for Swan Dive Backwards. Susan and Gazzy zoom in on the selling process first. Then they zoom out to the whole business. They talk about three...
info_outlineHost Susan Diaz sits down with her business buddy and go-to-market consultant Suzanne Huber to talk about what AI has actually changed in marketing. Together they explore AI as “robot arms” (an extension of expertise), why first-draft AI content gets a bad rap, how modern marketers use AI for research, planning, editing, and proposals, and why thought leadership and personal brand matter more than ever.
Episode summary
Susan and Suzanne have been talking about AI since 2022. In this episode, they make it official.
Suzanne introduces a metaphor that sticks: AI as “robot arms”. You’re still the driver. AI can extend your reach, speed up the grunt work, and help you close expertise gaps—but it still needs human judgment, critical thinking, and craft.
They compare marketing before vs after AI: headlines, research, applying feedback, simplifying complex plans into executive-friendly formats, cross-checking sources (especially Canadian vs US), and building repeatable workflows with custom GPTs.
They also tackle the bigger questions:
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Does expertise still matter?
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Is personal brand becoming more important in the age of AI?
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What should writers do if they feel threatened?
Spoiler: AI can speed up output. But insight, values, differentiation, and taste are still the human edge.
Key takeaways
AI is “robot arms” not a replacement brain. It’s an extension of expertise. You still need to steer, evaluate quality, and avoid publishing raw first drafts that can damage trust.
First-draft AI is the content factory problem. AI-assisted content gets a bad reputation when junior-level or high-volume systems publish credible-sounding fluff with no real subject matter expertise behind it. Craftsmanship still matters.
Marketing got faster because the grunt work collapsed. Headlines, rewrites, reformatting, applying feedback, outlining, and turning long documents into charts/tables can happen in minutes - not hours. You still refine, but you’re starting from a better baseline.
Research and fact-checking changed dramatically. Instead of trawling search results for hours (and getting US-default sources), AI tools can surface targeted sources fast - then humans choose what’s credible and relevant.
Custom GPTs shine for repeatable processes. Susan shares how she uses custom GPTs (including MyShowrunner.com) for guest research, interview questions, emails, and packaged deep research briefs - turning recurring work into reusable systems.
Expertise always matters - especially for positioning and thought leadership. Differentiation, values, hot takes, and human intuition are what attract the right people (and repel the wrong ones). AI can assist, but it can’t replace lived POV.
Personal brand matters more in the age of AI. As audiences get more suspicious of generic content and AI avatars, trust increasingly attaches to real humans with visible ideas, proof, and consistency.
For writers who feel threatened: use it or get outpaced. AI can accelerate production for factual formats (press releases, timely content). Writers who combine craft + AI + fast learning become the force multipliers. But journaling/introspective writing still belongs to the human-only zone.
Episode highlights
[01:29] Suzanne’s “robot arms” metaphor: AI as an extension of expertise.
[02:47] Why first-draft AI should never leave your desk.
[03:56] The telltale signs of lazy AI writing (and why it gets a bad rap).
[05:00] Before vs after AI: the research + writing process changes.
[07:24] Simplifying complex work: plans → tables → charts for execs.
[09:10] Deep research for Canadian sources without wasting hours.
[10:25] Custom GPT workflows (MyShowrunner + research briefs).
[12:29] Where expertise still matters in an AI-saturated world.
[16:56] Personal brand: attracting the right people + repelling the wrong ones.
[20:00] AI for proposals and even pricing guidance.
[22:00] Advice for writers who feel threatened by AI.
If you’ve been resisting AI because you’re worried it will erase your craft, try this reframing: Use AI for the grunt work.
Keep the human parts for the parts that build trust: taste, judgement, voice, and values.
And if you want a simple starting point, ask yourself: What could use “robot arms” in your marketing workflow this week - headlines, research, rewrites, proposals, or planning?
Connect with Susan Diaz on LinkedIn to get a conversation started.
Agile teams move fast. Grab our 10 AI Deep Research Prompts to see how proven frameworks can unlock clarity in hours, not months. Find the prompt pack here.
Connect with Suzanne Huber on LinkedIn.