EP 272 - Mindset, Sales, and AI That Actually Helps with Gazzy Amin
Release Date: 12/26/2025
EP 274 The Human OS - AI Adoption With Curiosity, Safety, and Monday Ease ft. Melissa Penton
AI Literacy for Entrepreneurs
In the final episode of the Podcast-to-Book series, host sits down with change leader and AI education lead (Sun Life) for a human-first conversation about what actually makes AI adoption work. They talk productivity vs room-for-life, why one-prompt culture is snake oil, the shift from prompt engineering to context engineering, and the simplest enterprise question that changes everything: “What would make Monday easier for employees?” Episode summary Susan closes out the Podcast-to-Book sprint with a conversation that feels like the point of the whole series: AI isn’t a tool problem....
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273 - Future-proofing your organization through continuing AI literacy
AI Literacy for Entrepreneurs
Most companies do a few AI trainings, run some pilots, and then stall. In this episode, host argues the only real future-proofing strategy is continuous AI literacy. She breaks down what “continuous literacy” actually includes (skill, judgment, workflow, norms), the predictable failure modes of the AI literacy divide, and a simple flywheel you can run monthly so capability keeps compounding. Episode summary Susan opens with a familiar pattern: a burst of AI excitement, a deck called “AI Strategy 2025” a few clever workflows… and then reality hits. Tools change. Policies shift....
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EP 272 - Mindset, Sales, and AI That Actually Helps with Gazzy Amin
AI Literacy for Entrepreneurs
Host sits down with sales strategist , founder of Sales Beyond Scripts, to talk about the real ways AI is changing revenue, planning, and scale. They cover AI as a thinking partner, how to use it across departments in a small business, why audits matter more than hype, and how mindset quietly determines whether you treat AI as a threat or an advantage. Episode summary This episode is part of Susan’s 30-episodes-in-30-days “podcast to book” sprint for Swan Dive Backwards. Susan and Gazzy zoom in on the selling process first. Then they zoom out to the whole business. They talk about three...
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EP 271 - How to Quantify AI ROI Beyond ‘Time Saved’
AI Literacy for Entrepreneurs
If you’re measuring AI success by “hours saved” you’re playing the easiest game in the room. In this episode, Host explains why time saved is weak and sometimes harmful, then shares a better “AI ROI stack” with five metrics that map to real business value and help you build dashboards that actually persuade leadership. Episode summary Time saved is fine. It’s also table stakes. Susan breaks down why “we saved 200 hours” is the least persuasive AI metric, and why it can backfire by punishing your early adopters with more work. She then introduces a smarter approach: a...
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EP 270 - From AI Awareness → AI Readiness → AI Adoption with Jennifer Hufnagel
AI Literacy for Entrepreneurs
Host sits down with (Hufnagel Consulting), an AI educator and AI readiness consultant who’s trained 4K+ people. They break down what “AI readiness” actually means (spoiler: it’s not buying Copilot), why AI doesn’t fix broken processes or dirty data, and how leaders can build real capability through training programs, communities of practice, and properly resourced AI champions. Episode summary and met in “the most elite way possible”: both were quoted in The Globe and Mail about women and AI. Jennifer shares her background as a business analyst and digital adoption / L&D...
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EP 269 - Why One-Off AI Training Fails (and What to Do Instead)
AI Literacy for Entrepreneurs
If your organization ran an “AI 101” lunch-and-learn… and nothing changed after, this episode is for you. Host explains why one-off workshops create false confidence, how AI literacy is more like learning a language than learning software buttons, and shares a practical roadmap to build sustainable AI capability. Episode summary This episode is for two groups: teams who did a single AI training and still feel behind, and leaders realizing one workshop won’t build organizational capability. The core idea is simple: AI adoption isn’t a “feature learning” problem. It’s a...
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EP 268 Women, AI, and ‘Hold the Door’ Leadership with Chris McMartin
AI Literacy for Entrepreneurs
Host is joined by , National Lead for the Scotiabank Women Initiative (Business Banking), for a real-world conversation about how women are approaching AI. They talk about time poverty, fear of asking “dumb” questions, the shame myth of “AI is cheating”, and why the most powerful move right now is women holding the door open for each other - learning in community and sharing what works. Episode summary This episode is a candid, energetic conversation with Chris McMartin - aka “Hype Boss” online and a long-time hype woman for women entrepreneurs. They explore what’s different...
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EP 267 Does AI Make you More or Less Creative? (Paintbrush vs Photocopier)
AI Literacy for Entrepreneurs
AI can feel like a creativity cheat code… or like the death of originality. In this short, punchy solo episode, Susan argues the truth is simpler: AI doesn’t create creativity. It creates options. Creativity still belongs to the driver—your taste, courage, and point of view. Episode summary Susan tackles a question she hears constantly: does AI expand creativity or flatten it? Her answer: it depends on how you’re using it. If you use AI like a photocopier—generate a first draft and ship it unchanged—you’re not becoming more creative. You’re becoming more efficient at being...
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EP 266 - Literacy, Leadership, and the ‘AI for the Sake of AI’ Trap with Shona Boyd
AI Literacy for Entrepreneurs
Host is joined by , a product manager at Mitratech, a SaaS company, and a proudly AI-curious early adopter, for a grounded conversation about what AI literacy actually means now. They talk about representation, critical thinking, everyday meet-you-where-you-are workflows, shadow AI, enterprise guardrails, and why leaders must stop chasing AI features that don’t solve real user problems. Episode summary Susan introduces Shona Boyd - AI-curious early adopter and SaaS product manager—whose mission is to make AI feel less scary and more accessible. Shona shares how her approachable AI...
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265 Buying AI vs Building AI - A Leader’s Decision Guide
AI Literacy for Entrepreneurs
Most teams are stuck in tool obsession: “Should we build agents?” “Should we buy this AI platform?” In this solo, workshop-style episode, host pulls you back to reality with a simple decision guide: buy vs bolt-on vs build, four leadership filters, and a practical workflow exercise to help you choose the right approach - without falling for agentic fantasies. Episode summary Susan opens with a pattern she’s seeing everywhere: 75% of AI conversations revolve around tools - agents, platforms, add-ons - and they’re often framed as all-or-nothing decisions. She reframes it: AI is best...
info_outlineHost Susan Diaz sits down with sales strategist Gazzy Amin, founder of Sales Beyond Scripts, to talk about the real ways AI is changing revenue, planning, and scale. They cover AI as a thinking partner, how to use it across departments in a small business, why audits matter more than hype, and how mindset quietly determines whether you treat AI as a threat or an advantage.
Episode summary
This episode is part of Susan’s 30-episodes-in-30-days “podcast to book” sprint for Swan Dive Backwards.
Susan and Gazzy zoom in on the selling process first. Then they zoom out to the whole business. They talk about three camps of AI users (anti, curious, invested), and why the curious group has a huge edge right now.
Gazzy shares how she uses AI as a co-pilot across marketing, sales, and operations. Not just for captions. For thinking, planning, campaign creation, and building repeatable systems.
They also go into mindset. Gazzy’s approach is clear: protect your mental real estate. Don’t let recession talk, doom narratives, or fear-based chatter shape your decisions. Use AI to help you widen perspective, challenge limiting beliefs, and plan like a CEO.
Key takeaways
AI is more than a copywriting tool. It’s a strategic brainstorming partner that reduces burnout and speeds up decision-making.
If you want to scale, map your departments and ask AI how it can support each one. Marketing, sales, finance, operations, hiring, delivery, and client experience.
Do a year-end audit before you set new goals. Feed AI your revenue data, launches, offers, and calendar patterns. Then let it ask you smart questions you wouldn’t think to ask yourself.
AI doesn’t erase experts. It raises your baseline. You show up to expert conversations more informed, so you can go deeper faster.
Documentation and playbooks become an unfair advantage. When knowledge lives only in your head, your business is fragile. AI helps you turn what’s in your brain into systems other people can run.
Scale is doing more with less. AI can increase output without needing to triple headcount, if you’re intentional about workflows and training your team.
Women have a big opportunity here. AI can reduce the invisible workload, expand access to expert-level thinking, and help women-led businesses grow faster - if women stay in the conversation and keep learning.
Timestamps
00:00 — Susan introduces the 30-day podcast-to-book sprint and today’s guest, Gazzy Amin
01:10 — The three types of entrepreneurs using AI (anti / curious / invested)
02:10 — AI as a thinking partner vs a task-doer
03:50 — Why most people don’t yet grasp AI’s full capability (and why curiosity matters)
05:00 — Using AI for personal life tasks as a low-pressure entry point
06:46 — Recession narratives, standing out, and using AI to challenge limiting beliefs
07:40 — “Create an AI per department” and train it for specific use cases
09:10 — The opportunity window: access to expertise that used to cost tens of thousands
10:10 — The 2025 audit: asking AI to interview you and pull out patterns
12:55 — Will AI devalue experts? Why the human layer still matters
16:45 — How AI changes your conversations with experts (you go deeper, faster)
18:20 — Mindset tools: music, movement, and protecting your “mental real estate”
21:00 — Documentation, playbooks, and why small teams need systems
24:00 — Training AI on your real sales process to improve onboarding + client experience
27:20 — Do AI-enabled businesses become more valuable? Scale, output, and leverage
30:00 — Why people default to content (and how to make AI content actually sound like you)
34:15 — Women, AI, the wage gap, and why this moment is non-negotiable
40:00 — Gazzy shares her CEO Growth Plan Intensives and how she uses AI in sessions
42:55 — Where to connect with Gazzy (Instagram + LinkedIn)
Guest info
Gazzy Amin
Founder, Sales Beyond Scripts
Best place to connect: Instagram (behind-the-scenes and real-time business building) - https://www.instagram.com/authenticgazzy/
If you want to use AI to scale in 2026, start here:
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Run a 2025 audit with AI.
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Pick one department and ask AI how to improve that workflow.
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Document one process that currently lives only in your head.
Connect with Susan Diaz on LinkedIn to get a conversation started.
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