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EP280 Faster Than a Generation - Ian Alden Russell on Change That Outruns Us

AI Literacy for Entrepreneurs

Release Date: 10/08/2026

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More Episodes

This episode skips the tools, the prompts, and the latest model release. It goes somewhere more philosophical.

Ian Alden Russell started out as an archaeologist and anthropologist. He was the kid who loved museums and Indiana Jones. Since then he has worked across history, contemporary art and culture in Dublin, Istanbul, Beijing, Hong Kong, Pittsburgh and Doha. Now he works as a strategist helping organizations make sense of complexity and line up around change.

His starting point is that change itself is old news. Humanity has absorbed huge technological shifts again and again. The new part is the speed. Transformations that used to take generations now happen inside a single career, so the people living through them have less shared ground than any generation before.

From there, host Susan Diaz and Ian cover why the big AI companies benefit from us picturing one all-powerful AI and why Ian expects the opposite. They talk about what email revealed about how we communicate, and why he thinks every skeptic in a room is right about something. Ian also explains why turning copywriters into editors is a promotion, and why freed-up time doesn't come with the skills to use it.

They finish with an argument for putting your C-suite and your dev team in the same room to talk about the stories they grew up on.

About Ian Alden Russell

Ian Alden Russell is a strategist working at the intersection of culture, commerce, technology and leadership. He helps organizations make sense of complexity and line up around change. He trained as an archaeologist and anthropologist and holds a PhD in history from Trinity College Dublin. He has led galleries and cultural programs at Brown University, the Mattress Factory in Pittsburgh, the Chinese University of Hong Kong, K11 in Beijing and Koç University in Istanbul. He is currently writing about how cultural differences will shape AI regulation and business frameworks around the world.

What we get into

(01:15) From archaeology and Indiana Jones to strategy work

(02:50) Why the US, Europe and China will build very different relationships with AI

(04:21) Tangible and intangible culture, and why the same tool serves different purposes in different places

(06:25) Why the tech giants benefit from us picturing one all-powerful AI

(07:30) The 16-year-old who builds their own model in their spare time

(09:54) What email revealed about how we communicate

(10:50) The mirror was never black

(11:58) Look at your culture before you blame the tool

(13:22) Susan: the skeptics have gotten more confident

(14:44) Ian's approach: everyone in the room is right about something

(16:00) The real novelty is the speed

(17:30) Younger employees and "distributed personhood"

(18:48) When change happens faster than a generation, gaps open up where overlaps used to be

(19:29) Film photography and the things that come back

(20:49) Susan's refrigerator story

(23:41) Sovereign AI in a less integrated world

(24:30) How the US, Europe and China think differently about data

(28:03) Tech CEOs as the faces of their products

(28:49) Why every school needs critical media literacy

(29:44) There aren't enough adults modelling healthy relationships with technology

(30:30) Making it safe to admit you're anxious

(31:00) Terrified or exhilarated: the same response

(32:27) Don't blame the mirror

(33:31) Copywriter to editor is a promotion

(35:05) Reading for subtext, the humanities skill everyone needs now

(37:30) Why freed-up time doesn't come with new skills

(39:07) Star Trek, Ghost in the Shell and shared reference points

(41:00) The "watch these five movies" consultancy

(42:46) Where to find Ian

 

Quotes

"The fact that there's a change isn't new, but the speed is new." - Ian Alden Russell

"It's just a crystal clear mirror. What makes the mirror black is whoever you are." - Ian Alden Russell

"Everyone is right in seeing something. They may or may not know how to frame it yet." - Ian Alden Russell

"Distortions can be valuable, because if they're felt, they still impact." - Ian Alden Russell

"You might be taking someone who's a copywriter and turning them into an editor. It's like a promotion." - Ian Alden Russell

"We cannot make the leap to assume that just because you've freed up people's time, they're suddenly going to have the immediate capacity to critically analyze." - Ian Alden Russell

"Every single child alive on the planet today deserves a relationship to a reflective, caring adult who can role model healthy relationships to technology. The problem is we don't have enough of those adults." - Ian Alden Russell

"Don't blame the mirror." - Susan and Ian, more or less in unison

Resources

Ian's work and writing: ianaldenrussell.com 

Ian on LinkedIn: linkedin.com/in/irussell 

If this episode landed, read this next in Swan Dive Backwards: Chapter 12, Does AI Make You More or Less Creative?, for AI as a paintbrush versus a photocopier and why taste and editing now matter more than output. Chapter 8, Culture as the OS, for psychological safety and building rooms where people can voice their worries without risking their careers.

You can find host Susan Diaz's book, Swan Dive Backwards here: wearenorthlightai.com/swan-dive-backwards 

Take the AI Archetypes Quiz to find out how you are geared to meet this AI moment: https://www.tryinteract.com/share/quiz/69cd787bde5b5fd533f2a4d6 

 

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