Creative Leaders Unplugged

Welcome to this week’s Editorial. I’m thrilled you’re joining me today. I want to dive into a topic that’s central to how we innovate, lead, and navigate our constantly changing world. And the metaphor I love using for this is the image of a tightrope walker.

So, picture yourself on a tightrope, arms stretched out, wobbling just enough to keep your balance. It’s a little scary, but it’s also exhilarating, right? Because you’re not frozen in place—you’re in motion, you’re making micro-adjustments, constantly shifting between the pull of order on one side and the lure of chaos on the other. That’s the sweet spot where the magic happens. Today, we’re going to explore why it’s so powerful to hang out at this “edge of chaos”, what change blindness is and how it can trip us up if we’re not careful, and how all of this helps us become better leaders and innovators.

Balancing on the Edge of Chaos

Let’s start with this idea of the edge of chaos. I love how complexity science describes it as a sweet spot between rigid order and total mayhem. On one side, if things are too structured—like an organization with layers upon layers of bureaucracy—creativity gets stifled. People get stuck following the same old processes, or they’re terrified of breaking the rules. On the other side, if there’s too much chaos, everything becomes so scattered that no real progress is made. It’s like everyone’s running around in different directions without a shared purpose.

But right at the edge? That’s where we get both innovation and stability. There’s enough structure to keep us moving together, but enough freedom to experiment and try bold ideas. Nature offers plenty of examples: there’s a well-known concept called the intermediate disturbance hypothesis, which basically shows that ecosystems hit peak biodiversity—peak life—when there’s a moderate amount of disruption. Too little disturbance, and the system gets stale. Too much, and it collapses.

The same logic applies to businesses and teams. Think of a company like Google. They famously gave employees “20% time” to explore big, wild ideas. That was a bit of chaos sprinkled into their daily work. But they also had a framework in place—enough organization to decide which of these ideas would move forward. It wasn’t anarchy, but it wasn’t stifling order, either. It was a dynamic balance, right on that edge.

When Order Becomes a Straightjacket

Now, I want to be clear: order by itself isn’t a bad thing. We need some structure to keep us grounded and consistent. The problem is when order turns into a straightjacket, when people say, “We’ve always done it this way,” and shut down new ideas.

In some organizations, there’s a heavy reliance on rules, processes, and top-down directives. That can create efficiency in the short run, but it can also kill spontaneity and discourage experimentation. Leaders who micromanage end up with teams that follow the script but don’t bother to innovate. Everyone’s so busy coloring inside the lines that no one asks, “Hey, can we draw something completely different?”

I’m guessing you’ve seen this or felt this before—times when rigid policies or endless approvals made it feel impossible to introduce new thinking. So yes, order is useful—until it drains our ability to adapt.

When Chaos Becomes… Well, Chaos

On the flip side, we have chaos. In small doses, chaos is amazing for creativity because it lets us wander off the beaten path. But when everything is “anything goes,” we can get stuck spinning our wheels.

For example, you might have a startup where there are zero rules—everyone’s always prototyping the next big thing, but no one’s thinking about actually implementing. That’s fun for a while, but eventually, the team burns out or runs out of cash because there’s no strategy. I like to remind people: Innovation without a framework can lead to a lack of follow-through. You need some structure to ensure your brilliant ideas don’t end up collecting dust.

Nature also shows us this danger. If storms or fires are too frequent, even the hardiest species can’t survive. There has to be enough calm between disruptions to stabilize and grow.

Understanding Change Blindness

So, we know we need to walk that tightrope, balancing between too much structure and too much chaos. But here’s a twist: what if we don’t even see the rope changing beneath our feet? That’s where a concept called change blindness comes in.

Change blindness is this fascinating phenomenon where we fail to notice slow, subtle shifts happening right in front of us. If something changes slowly or in small increments, it can sneak by us undetected. Psychologists have run experiments showing that people can miss huge alterations in a scene if those alterations happen gradually.

Translate that to the business or leadership world: you might be so focused on day-to-day tasks that you miss a major shift in customer behavior, technology, or even in your own team’s morale. Think about Kodak: they invented the first digital camera but didn’t quite act on that technology. By the time they realized how big digital would become, other players had seized the opportunity. Or Blockbuster—yes, they saw Netflix coming, but they didn’t move quickly enough to adapt because the change felt gradual… until it wasn’t.

We often say, “In hindsight, it was so obvious.” But it’s only obvious later. In the moment, we’re often blind to the slow creep of change—like the proverbial frog in slowly heating water.

Leading on the Tightrope

So how do we get better at walking the tightrope, staying on that edge of chaos while also combating change blindness? Here are a few practices that come to mind:

1. Stay Curious and Keep Scanning the Horizon

Make it a habit to look beyond immediate tasks. Ask yourself and your team, “What’s changing around us, even if it’s subtle? Is there a shift in customer tastes? Is there a new technology lurking in the background?” The more we train ourselves to notice small shifts, the more likely we’ll adapt before a crisis hits.

2. Create a Culture of Experimentation

Give people space to try new things—but put some parameters in place. Let’s say you have a monthly “innovation sprint” where teams can tackle any challenge they want. At the end of the sprint, they share results. That’s enough structure to keep it focused, but enough freedom that people can run wild with ideas.

3. Beware of Red Tape

If you find yourself or your organization saying, “This is how we do it, period,” that’s a red flag. Question whether certain processes might be outdated. Does every little decision really need six levels of approval?

4. Don’t Fear Course Corrections

A tightrope walker is constantly shifting. Likewise, leaders should be comfortable saying, “We tried it; it didn’t work. Let’s adjust.” Admitting mistakes or pivoting isn’t a sign of weakness; it’s how you avoid the extremes of order or chaos.

5. Invite Diverse Perspectives

One of the best ways to beat change blindness is to surround yourself with people who see things differently. Encourage your teams—and even your customers or external partners—to challenge your assumptions. Sometimes a fresh set of eyes can catch that slow-moving shift you’ve overlooked.

Why This Matters for Your Future

We’re in a period where massive shifts are happening globally—technology, climate change, social values, you name it. Traditional hierarchies that we inherited from the Industrial Revolution are slowly fading. We’re seeing more small, interconnected teams and ecosystems of small companies working together, rather than one big monolith controlling everything. Technology now allows even a tiny startup to have a global impact.

In this world, being flexible, perceptive, and collaborative isn’t just nice—it’s non-negotiable.

Thanks so much for tuning in. I hope this editorial has sparked some new ideas or at least given you a fresh perspective on how to navigate our crazy, ever-evolving world. Next time you feel the wobble under your feet, remind yourself: it’s not about standing still—it’s about making those micro-adjustments, staying curious, and leaning just enough into both order and chaos to keep moving forward.

Until next week, remember to keep that creative energy flowing—and I’ll catch you on the next episode of the Creative Leadership Podcast.

Take care, everyone!