EP #519 How to Easily Raise $96,995 on Kickstarter | SideLights
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
Release Date: 02/13/2025
EP #545 How This Campaign Pivoted and Raised $512,257 on Kickstarter | Prolo Ring
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
You’ve seen crowdfunding campaigns raise millions. It looks simple. Until you launch. What do you do if you need to pivot, and fast? And can you still hit six figures… even after making big changes? In this episode, I sit down with Joey Cheng, creator of , who raised $512,257 from 891 backers on Kickstarter. Joey has a PhD in Electrical Engineering and 20 years of hardware experience. But even with that background, the launch didn’t go as expected, and he had to pivot. Fast In this episode, we break down: Why followers don’t always guarantee funding How to pivot...
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EP #544 This Creator Cracked The Code to the $175k Kickstarter Milestone | Future Retro 777
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
Wow! Get ready to tap into some killer crowdfunding insights! This is an important episode to listen to for any creator who wants to get funding on Kickstarter. You're about to discover how crowdfunding is not just for brand-new ideas. In this episode, I sit down with Joshua Watson, lead designer at , to break down how they raised $174,000 on Kickstarter by relaunching a proven product. We talk pricing, timing, transparency, community trust, and why Kickstarter still works—even for established brands. If you’re wondering whether crowdfunding makes sense for your product, this conversation...
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EP #543 The Exact Strategy Behind a $165K Kickstarter Campaign | The Pin
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
If you’re working on a Kickstarter and want real crowdfunding tips you can actually use, this episode is for you. You’ll learn exactly what went into a $165k+ raise for a sustainable, innovative product that’s racking up news headlines. In this episode, Salvador Briggman talks with Sudeshna Naik, co-founder of The Pin, a sustainable wooden earbud with built-in AI translation. In this episode, you’ll learn: Why THIS key variable matters more than audience reach. The one true key to crowdfunding success (Hint: it’s not transactions) The secret to combining product...
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EP #542 This Equity Crowdfunding Strategy Raised $400K | Emission Free Generators
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
Wondering how to raise funds using equity crowdfunding? In this episode of Crowdfunding Demystified, Salvador Briggman sits down with Chase, founder and CTO of Emission Free Generators, to break down how his team raised over $407,903 on WeFunder for a hydrogen-powered portable generator designed for safe, indoor use. In this episode, you’ll learn: How military-grade hydrogen technology was adapted for a consumer hardware product Why equity crowdfunding (Reg CF) was the right funding path for a capital-intensive startup How Emission Free Generators validated demand before...
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EP #541 The Launch Formula Behind a 7-Figure Kickstarter | Fraimic
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
In this episode of Crowdfunding Demystified, Salvador Briggman talks with Anthony Mattana, founder of , a voice-powered smart art frame that raised over $1.1M on Kickstarter. Anthony pulls back the curtain on what really happened before Fraimic ever launched—and why the momentum looked almost effortless on the surface. He also points to a quiet shift happening on Kickstarter right now, especially around videos and trust, that most creators still haven’t adapted to—but the platform already has. You’ll learn how to: Validate demand before launch Build momentum early Create...
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EP #540 The Kickstarter Strategy Behind a $250K Launch | SomniBuds
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
What if you could invent a sleep product that works all night without a battery? That’s exactly what Keith Phillips and Charles did with , raising $251,537 from more than 800 backers on Kickstarter. In this episode of the Crowdfunding Demystified Podcast, Salvador Briggman dives into their journey: how a motorcycle communication invention evolved into battery-free sleep earbuds, the pre-launch strategies that helped them build an engaged audience, and the marketing lessons learned along the way. Keith and Charles share insights on: Turning an idea into a hardware product Engaging early...
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EP #539 The Formula to Turn a Simple Product Into a $3M Brand | Glasvin
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
Most creators start small, but went from zero to millions. In this episode of Crowdfunding Demystified, Salvador Briggman sits down with David Kong, the founder of , to uncover how he grew a simple idea into a multi-million-dollar brand. David didn’t rely on a viral launch or flashy marketing gimmicks. He focused on precision, persistence, and delivering a product that wine enthusiasts truly love. In this episode, David shares: How Glasvin grew from a small idea into a multi-million-dollar business The key strategies for building early traction and customer loyalty Lessons learned...
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EP #538 How One Invention Raised $450K on Kickstarter | VertiGo
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
In this episode, discover how Stan from raised over $450K on Kickstarter for the , a groundbreaking tool designed for creators who demand precision and flexibility. Vertigo’s unique vertical design has taken the maker world by storm, combining precision, portability, and power in one compact machine. Stan reveals the step-by-step strategy behind his campaign success, including: How he built a pre-launch audience What drove early backer momentum The fulfillment systems that kept everything running smoothly If you’re a creator, engineer, or designer planning a crowdfunding campaign,...
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EP #537 How This Kickstarter Game Raised $115,334 (With NO Experience) | Know Thyself
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
Do you think a board game can change how people connect? In this episode of Crowdfunding Demystified, I sit down with Phil Parkinson, the entrepreneur who raised over $115,000 for his game , a social tool disguised as a board game. He turned his non-game background into a strength. He built a meaningful idea. He built an audience. He built assets. You’ll discover: Why launching a board game today means more than fantasy and meeples How a $1 pre-launch splash page can create a wave of backers at launch Why is customer service after the pledge part of your marketing engine This episode...
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EP #536 The Framework Behind a $484K Crowdfunding Success | Groove Thing
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
Feel your music. Hear it. And sense it. In this episode, Michael Weiss-Malik shares how , the world’s first internal music player, raised $510,482 on Kickstarter. You’ll discover how he prototyped fast, iterated with early testers, and scaled with smart marketing. Get ready to: Build something radical Test the messy early versions Reach niche audiences you didn’t know existed If you’re building something boundary-pushing, the lessons here are gold: prototype early, validate often, and prepare to invest in reaching your niche. Resources and Tools Mentioned: Kickstarter...
info_outlineWanna know exactly how to raise $96k+ on Kickstarter?
Listen up, because crowdfunding works wonders, especially if you’re an entrepreneur, creator, inventor, or even creative type.
I’m Salvador Briggman, the host of the Crowdfunding Demystified podcast. Today, I want to share with you an important message to STOP letting fear hold you back.
Here’s a guy who made six-figures on his first campaign!
Arthur Claessens comes from a family of cyclists (we’re talking BMX medal winner at the Paris Olympics kind of cyclist!), and an even longer line of entrepreneurs. He had the dream of coming up with a great idea and finding people to invest in his project.
Here’s how he did just that!
His great idea? SideLights that create 360-degree safety lights for bicycles to improve visibility with features including turn signals, shock resistance, theft proof, and easy charging.
And how did he raise nearly $200K on Indiegogo and Kickstarter? Today’s episode is a veritable treasure chest of tactics YOU can use, including:
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Building a team
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Pre-campaign plan
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Email lists
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VIP backers
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Gaining media attention
… and the list goes on!
Crowdfunding isn’t a sprint… it's a marathon. And here are solid gold tips to win the race!
Resources and Tools Mentioned on the Show
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Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist