EP #519 How to Easily Raise $96,995 on Kickstarter | SideLights
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
Release Date: 02/13/2025
EP #533 The Kickstarter Secrets Behind a $101,869 Launch | Star-Batt Mini
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
In this episode of Crowdfunding Demystified, you’ll hear from Alex, co-founder of StarBatt, who helped raise over $100K on Kickstarter for the , a modular portable power system. Alex shares: How he went from a sales/marketing background to crowdfunding a hardware product The exact strategies his team used to attract backers fast Lessons from launching a campaign as a first-time creator Whether you’re launching a hardware product, exploring Kickstarter, or just want to hear the inside story of an innovative portable power solution, this episode delivers practical insights. Resources...
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EP #532 How This Founder Raised Over $900K with Crowdfunding | Arro Finance
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
In this episode of Crowdfunding Demystified, you'll hear from Ryan Duitch, founder and CEO of , a groundbreaking fintech startup that’s raised over $900K on WeFunder. Arro helps underserved and first-time borrowers build credit using a behavior-based system powered by AI, gamification, and real financial education. Ryan shares: Why did he leave the corporate world to build something more meaningful How he validated his idea through hundreds of interviews Tips for launching a WeFunder campaign (including why he kept it stealth at first) Why resilience and loving the problem are essential...
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EP #531 The Secret Behind This Creator’s Six Figure Kickstarter | Scout Battery
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
How do you launch a rugged, modular battery system and raise over $100,000 with your first product? In this episode, we speak with Marco Vanella, co-founder and Chief Product Officer of , the company behind the . Designed for off-grid professionals, outdoor enthusiasts, and anyone who needs reliable power in the field, the Scout Battery is a smart, stackable energy solution that just completed a successful Kickstarter campaign. We talk about: The origin story of Scout and how it solves real-world energy problems Marco’s background in industrial design and product development How MAAK...
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EP #530 How This Creator Raised $267K With an AI-Powered Golf Caddie | CaddieVision
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
In this episode, we chat with Jason Schneider, the founder of , a groundbreaking augmented reality golf headset that raised over $267,000 on Indiegogo. 🎯 What started as an idea during a great day on the course turned into a full-fledged product launch, backed by hundreds of passionate golfers. Jason reveals: How he turned a personal golf story into a powerful product pitch His specific pre-launch funnel strategy (with real numbers) Why transparency + community was key to campaign growth How he plans to scale using equity crowdfunding next Whether you're building a tech product,...
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EP #529 The Secret Weapon Behind Viral Crowdfunding Campaigns | IAS Creative
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
We speak with Gianluca Gabrielli, co-founder of , a Rome-based design studio helping creators bring products to life with stunning 3D visuals and storytelling. In this episode, you'll learn: Why 3D animation is the most powerful visual tool for validation How to create compelling product stories with zero inventory The difference between studio renders and lifestyle scenarios Why storytelling and branding must go hand-in-hand for crowdfunding success How AI is changing the way creators communicate with agencies Perfect for creators in the pre-launch phase or anyone curious about...
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EP #528 The High-Ticket Price Point Strategy Behind a $87K Kickstarter | Keybird
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
We talk with Mia from , who helped bring the Keybird L1 — a portable, wooden digital piano — to life on Kickstarter. Their campaign raised over $87,867, attracting musicians and creators from around the world. You’ll learn: Why frequent updates can keep campaign momentum high How adapted their messaging for unfamiliar markets What advice Mia gives to creatives launching their first product The power of authenticity in an oversaturated world Why networking with other creators is one of the best tools out there If you're a creative founder or launching a product...
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EP #527 The Exact Strategy Behind a 6-Figure Indiegogo Tech Launch | SoCool
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
We talk with Leslie and Ahmad, the founders of , who created the — the first refrigerated feeder designed to keep your pet’s meals fresh, even when you're not home. What began as a DIY solution quickly turned into a full-fledged Indiegogo campaign, raising over $196,000 from more than 400 backers—most of whom were first-time crowdfunders. You’ll learn: How they went from 3D-printed prototypes to factory-ready manufacturing Why being on the ground in China was critical to ensuring quality The hidden challenges of injection molding and rapid iteration What they'd change if they had to...
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EP #526 The Secret to Launching a $1.3 Million+ Niche Tech Product on Kickstarter | Tundra Tracker
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
We talk with Luke Beno, an engineer and founder of , who created one of the most advanced VR tracking tools ever to hit Kickstarter. What started as an internal tool to fix gaps in Valve’s system turned into the — a compact, modular device that raised over $1.3 million from passionate backers. You’ll learn: Why community demand fueled the tracker’s rapid evolution The risks and rewards of relying on viral momentum How they approached stretch goals and fulfillment What he wishes he did differently during the campaign If you're building a high-tech product or launching to a...
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EP #525 The Framework Behind a $633,657 Indiegogo Launch | Snowcap
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
We talk with Matthew Guest, a first-time startup founder and intensive care doctor from Melbourne, who co-created one of the to hit Indiegogo. What started as a text message turned into a fully patented, thermoelectric-powered portable ice bath that’s shaking up the world of cold therapy. You’ll learn: Why warm climates inspired their portable cold plunge tech How they chose thermoelectric over refrigerant cooling The emotional rollercoaster leading up to launch Why pricing and product iteration are critical during crowdfunding If you're thinking about crowdfunding your own...
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EP #524 How This Inventor Launched a $777,583 Kickstarter From Scratch | Hanboost
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
Discover the keys to a $777,583 Kickstarter campaign in this exclusive interview with Bill founder of . Learn how he used strategic crowdfunding techniques to turn his passion for DIY tools and 3D printing into a thriving business. Bill shares: The exact tools he used to prepare for launch How he went from 0 to 5,000+ backers The surprising marketing tactic that worked best What he would do differently if he could launch again If you’re even thinking about launching a Kickstarter, you’ll want to hear this firsthand insight from a creator who’s been through the trenches and came...
info_outlineWanna know exactly how to raise $96k+ on Kickstarter?
Listen up, because crowdfunding works wonders, especially if you’re an entrepreneur, creator, inventor, or even creative type.
I’m Salvador Briggman, the host of the Crowdfunding Demystified podcast. Today, I want to share with you an important message to STOP letting fear hold you back.
Here’s a guy who made six-figures on his first campaign!
Arthur Claessens comes from a family of cyclists (we’re talking BMX medal winner at the Paris Olympics kind of cyclist!), and an even longer line of entrepreneurs. He had the dream of coming up with a great idea and finding people to invest in his project.
Here’s how he did just that!
His great idea? SideLights that create 360-degree safety lights for bicycles to improve visibility with features including turn signals, shock resistance, theft proof, and easy charging.
And how did he raise nearly $200K on Indiegogo and Kickstarter? Today’s episode is a veritable treasure chest of tactics YOU can use, including:
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Building a team
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Pre-campaign plan
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Email lists
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VIP backers
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Gaining media attention
… and the list goes on!
Crowdfunding isn’t a sprint… it's a marathon. And here are solid gold tips to win the race!
Resources and Tools Mentioned on the Show
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Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist