EP #542 This Equity Crowdfunding Strategy Raised $400K | Emission Free Generators
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
Release Date: 01/09/2026
EP #542 This Equity Crowdfunding Strategy Raised $400K | Emission Free Generators
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
Wondering how to raise funds using equity crowdfunding? In this episode of Crowdfunding Demystified, Salvador Briggman sits down with Chase, founder and CTO of Emission Free Generators, to break down how his team raised over $407,903 on WeFunder for a hydrogen-powered portable generator designed for safe, indoor use. In this episode, you’ll learn: How military-grade hydrogen technology was adapted for a consumer hardware product Why equity crowdfunding (Reg CF) was the right funding path for a capital-intensive startup How Emission Free Generators validated demand before...
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EP #541 The Launch Formula Behind a 7-Figure Kickstarter | Fraimic
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
In this episode of Crowdfunding Demystified, Salvador Briggman talks with Anthony Mattana, founder of , a voice-powered smart art frame that raised over $1.1M on Kickstarter. Anthony pulls back the curtain on what really happened before Fraimic ever launched—and why the momentum looked almost effortless on the surface. He also points to a quiet shift happening on Kickstarter right now, especially around videos and trust, that most creators still haven’t adapted to—but the platform already has. You’ll learn how to: Validate demand before launch Build momentum early Create...
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EP #540 The Kickstarter Strategy Behind a $250K Launch | SomniBuds
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
What if you could invent a sleep product that works all night without a battery? That’s exactly what Keith Phillips and Charles did with , raising $251,537 from more than 800 backers on Kickstarter. In this episode of the Crowdfunding Demystified Podcast, Salvador Briggman dives into their journey: how a motorcycle communication invention evolved into battery-free sleep earbuds, the pre-launch strategies that helped them build an engaged audience, and the marketing lessons learned along the way. Keith and Charles share insights on: Turning an idea into a hardware product Engaging early...
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EP #539 The Formula to Turn a Simple Product Into a $3M Brand | Glasvin
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
Most creators start small, but went from zero to millions. In this episode of Crowdfunding Demystified, Salvador Briggman sits down with David Kong, the founder of , to uncover how he grew a simple idea into a multi-million-dollar brand. David didn’t rely on a viral launch or flashy marketing gimmicks. He focused on precision, persistence, and delivering a product that wine enthusiasts truly love. In this episode, David shares: How Glasvin grew from a small idea into a multi-million-dollar business The key strategies for building early traction and customer loyalty Lessons learned...
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EP #538 How One Invention Raised $450K on Kickstarter | VertiGo
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
In this episode, discover how Stan from raised over $450K on Kickstarter for the , a groundbreaking tool designed for creators who demand precision and flexibility. Vertigo’s unique vertical design has taken the maker world by storm, combining precision, portability, and power in one compact machine. Stan reveals the step-by-step strategy behind his campaign success, including: How he built a pre-launch audience What drove early backer momentum The fulfillment systems that kept everything running smoothly If you’re a creator, engineer, or designer planning a crowdfunding campaign,...
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EP #537 How This Kickstarter Game Raised $115,334 (With NO Experience) | Know Thyself
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
Do you think a board game can change how people connect? In this episode of Crowdfunding Demystified, I sit down with Phil Parkinson, the entrepreneur who raised over $115,000 for his game , a social tool disguised as a board game. He turned his non-game background into a strength. He built a meaningful idea. He built an audience. He built assets. You’ll discover: Why launching a board game today means more than fantasy and meeples How a $1 pre-launch splash page can create a wave of backers at launch Why is customer service after the pledge part of your marketing engine This episode...
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EP #536 The Framework Behind a $484K Crowdfunding Success | Groove Thing
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
Feel your music. Hear it. And sense it. In this episode, Michael Weiss-Malik shares how , the world’s first internal music player, raised $510,482 on Kickstarter. You’ll discover how he prototyped fast, iterated with early testers, and scaled with smart marketing. Get ready to: Build something radical Test the messy early versions Reach niche audiences you didn’t know existed If you’re building something boundary-pushing, the lessons here are gold: prototype early, validate often, and prepare to invest in reaching your niche. Resources and Tools Mentioned: Kickstarter...
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EP #535 The Exact System Used to Hit $500K+ on Indiegogo | Functionland Box
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
Imagine never paying for cloud storage again. That’s the promise behind by Functionland, the world’s first free-forever cloud storage alternative. In this episode of the Crowdfunding Demystified Podcast, co-founder Ehsan shares how his Indiegogo campaign skyrocketed past $500K in funding, drawing thousands of backers to a bold new vision for decentralized storage. You’ll learn how the Functionland team: Positioned Box against giants like Google Drive and Dropbox Built credibility for a technical product with mainstream audiences Designed a campaign strategy that kept momentum...
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EP #534 The Step-by-Step Strategy Behind a $2M Kickstarter Launch | CardMill
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
What happens when a lifelong Magic: The Gathering player decides to fix the biggest headache in trading card collecting? You get , a revolutionary scanner and sorter that just raised over $2 million on Kickstarter. In this episode of Crowdfunding Demystified, host Salvador Briggman sits down with Jonathan Domanus, the creator behind CardMill, to unpack how he turned a homemade prototype into one of the hottest crowdfunding campaigns of the year. You’ll discover: The marketing strategy that helped Jonathan attract 4,000+ backers The surprising role authenticity played in his success How...
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EP #533 The Kickstarter Secrets Behind a $101,869 Launch | Star-Batt Mini
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
In this episode of Crowdfunding Demystified, you’ll hear from Alex, co-founder of StarBatt, who helped raise over $100K on Kickstarter for the , a modular portable power system. Alex shares: How he went from a sales/marketing background to crowdfunding a hardware product The exact strategies his team used to attract backers fast Lessons from launching a campaign as a first-time creator Whether you’re launching a hardware product, exploring Kickstarter, or just want to hear the inside story of an innovative portable power solution, this episode delivers practical insights. Resources...
info_outlineWondering how to raise funds using equity crowdfunding?
In this episode of Crowdfunding Demystified, Salvador Briggman sits down with Chase, founder and CTO of Emission Free Generators, to break down how his team raised over $407,903 on WeFunder for a hydrogen-powered portable generator designed for safe, indoor use.
In this episode, you’ll learn:
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How military-grade hydrogen technology was adapted for a consumer hardware product
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Why equity crowdfunding (Reg CF) was the right funding path for a capital-intensive startup
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How Emission Free Generators validated demand before scaling manufacturing
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The storytelling framework that turned everyday investors into long-term advocates
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Social media traffic strategies used to drive investor interest and momentum
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Key Reg CF lessons for founders raising outside of traditional VC channels
This conversation dives deep into what it really takes to launch a physical product, raise capital through equity crowdfunding, and build trust with investors in a massive, growing backup power market.
If you’re building hardware, considering Reg CF, or looking to raise capital while validating demand, this episode is packed with real-world insights you can apply today.
Resources and Tools Mentioned:
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Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist