EP #528 The High-Ticket Price Point Strategy Behind a $87K Kickstarter | Keybird
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
Release Date: 06/19/2025
EP #539 The Formula to Turn a Simple Product Into a $3M Brand | Glasvin
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
Most creators start small, but went from zero to millions. In this episode of Crowdfunding Demystified, Salvador Briggman sits down with David Kong, the founder of , to uncover how he grew a simple idea into a multi-million-dollar brand. David didn’t rely on a viral launch or flashy marketing gimmicks. He focused on precision, persistence, and delivering a product that wine enthusiasts truly love. In this episode, David shares: How Glasvin grew from a small idea into a multi-million-dollar business The key strategies for building early traction and customer loyalty Lessons learned...
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EP #538 How One Invention Raised $450K on Kickstarter | VertiGo
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
In this episode, discover how Stan from raised over $450K on Kickstarter for the , a groundbreaking tool designed for creators who demand precision and flexibility. Vertigo’s unique vertical design has taken the maker world by storm, combining precision, portability, and power in one compact machine. Stan reveals the step-by-step strategy behind his campaign success, including: How he built a pre-launch audience What drove early backer momentum The fulfillment systems that kept everything running smoothly If you’re a creator, engineer, or designer planning a crowdfunding campaign,...
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EP #537 How This Kickstarter Game Raised $115,334 (With NO Experience) | Know Thyself
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
Do you think a board game can change how people connect? In this episode of Crowdfunding Demystified, I sit down with Phil Parkinson, the entrepreneur who raised over $115,000 for his game , a social tool disguised as a board game. He turned his non-game background into a strength. He built a meaningful idea. He built an audience. He built assets. You’ll discover: Why launching a board game today means more than fantasy and meeples How a $1 pre-launch splash page can create a wave of backers at launch Why is customer service after the pledge part of your marketing engine This episode...
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EP #536 The Framework Behind a $484K Crowdfunding Success | Groove Thing
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
Feel your music. Hear it. And sense it. In this episode, Michael Weiss-Malik shares how , the world’s first internal music player, raised $510,482 on Kickstarter. You’ll discover how he prototyped fast, iterated with early testers, and scaled with smart marketing. Get ready to: Build something radical Test the messy early versions Reach niche audiences you didn’t know existed If you’re building something boundary-pushing, the lessons here are gold: prototype early, validate often, and prepare to invest in reaching your niche. Resources and Tools Mentioned: Kickstarter...
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EP #535 The Exact System Used to Hit $500K+ on Indiegogo | Functionland Box
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
Imagine never paying for cloud storage again. That’s the promise behind by Functionland, the world’s first free-forever cloud storage alternative. In this episode of the Crowdfunding Demystified Podcast, co-founder Ehsan shares how his Indiegogo campaign skyrocketed past $500K in funding, drawing thousands of backers to a bold new vision for decentralized storage. You’ll learn how the Functionland team: Positioned Box against giants like Google Drive and Dropbox Built credibility for a technical product with mainstream audiences Designed a campaign strategy that kept momentum...
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EP #534 The Step-by-Step Strategy Behind a $2M Kickstarter Launch | CardMill
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
What happens when a lifelong Magic: The Gathering player decides to fix the biggest headache in trading card collecting? You get , a revolutionary scanner and sorter that just raised over $2 million on Kickstarter. In this episode of Crowdfunding Demystified, host Salvador Briggman sits down with Jonathan Domanus, the creator behind CardMill, to unpack how he turned a homemade prototype into one of the hottest crowdfunding campaigns of the year. You’ll discover: The marketing strategy that helped Jonathan attract 4,000+ backers The surprising role authenticity played in his success How...
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EP #533 The Kickstarter Secrets Behind a $101,869 Launch | Star-Batt Mini
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
In this episode of Crowdfunding Demystified, you’ll hear from Alex, co-founder of StarBatt, who helped raise over $100K on Kickstarter for the , a modular portable power system. Alex shares: How he went from a sales/marketing background to crowdfunding a hardware product The exact strategies his team used to attract backers fast Lessons from launching a campaign as a first-time creator Whether you’re launching a hardware product, exploring Kickstarter, or just want to hear the inside story of an innovative portable power solution, this episode delivers practical insights. Resources...
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EP #532 How This Founder Raised Over $900K with Crowdfunding | Arro Finance
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
In this episode of Crowdfunding Demystified, you'll hear from Ryan Duitch, founder and CEO of , a groundbreaking fintech startup that’s raised over $900K on WeFunder. Arro helps underserved and first-time borrowers build credit using a behavior-based system powered by AI, gamification, and real financial education. Ryan shares: Why did he leave the corporate world to build something more meaningful How he validated his idea through hundreds of interviews Tips for launching a WeFunder campaign (including why he kept it stealth at first) Why resilience and loving the problem are essential...
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EP #531 The Secret Behind This Creator’s Six Figure Kickstarter | Scout Battery
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
How do you launch a rugged, modular battery system and raise over $100,000 with your first product? In this episode, we speak with Marco Vanella, co-founder and Chief Product Officer of , the company behind the . Designed for off-grid professionals, outdoor enthusiasts, and anyone who needs reliable power in the field, the Scout Battery is a smart, stackable energy solution that just completed a successful Kickstarter campaign. We talk about: The origin story of Scout and how it solves real-world energy problems Marco’s background in industrial design and product development How MAAK...
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EP #530 How This Creator Raised $267K With an AI-Powered Golf Caddie | CaddieVision
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
In this episode, we chat with Jason Schneider, the founder of , a groundbreaking augmented reality golf headset that raised over $267,000 on Indiegogo. 🎯 What started as an idea during a great day on the course turned into a full-fledged product launch, backed by hundreds of passionate golfers. Jason reveals: How he turned a personal golf story into a powerful product pitch His specific pre-launch funnel strategy (with real numbers) Why transparency + community was key to campaign growth How he plans to scale using equity crowdfunding next Whether you're building a tech product,...
info_outlineWe talk with Mia from Keybird Instruments, who helped bring the Keybird L1 — a portable, wooden digital piano — to life on Kickstarter.
Their campaign raised over $87,867, attracting musicians and creators from around the world.
You’ll learn:
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Why frequent updates can keep campaign momentum high
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How Keybird adapted their messaging for unfamiliar markets
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What advice Mia gives to creatives launching their first product
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The power of authenticity in an oversaturated world
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Why networking with other creators is one of the best tools out there
If you're a creative founder or launching a product internationally, this episode is packed with thoughtful insights and lessons learned.
Resources and Tools Mentioned:
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Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist