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Tracey Brown, CEO of the American Diabetes Association (Part 1 of 2)

The Culture Gap

Release Date: 02/27/2020

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In the second of this two-part episode of The Culture Gap, Tracey gives us an inside look into the transformation of this organization. She shares how focusing on the customer experience is taking a center stage at the ADA, and how she is reshaping her organization’s culture to reflect this. Tracey also shares more about her experience with collaboratively designing strategy, communicating with stakeholders, and building out a team that will tackle the challenges of the future. Welcome to Culture Gap.

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Tracey Brown is the CEO of the American Diabetes Association (ADA) and a dynamic and transformative leader. Prior to her current role at the ADA, Tracey was working with Sam’s Club and Walmart and made some significant strides during her tenure there. Today, she is changing lives and impacting others with her work at the ADA.

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More Episodes

Tracey Brown is the CEO of the American Diabetes Association (ADA) and a dynamic and transformative leader. Prior to her current role at the ADA, Tracey was working with Sam’s Club and Walmart and made some significant strides during her tenure there. Today, she is changing lives and impacting others with her work at the ADA.

In the first of this two-part episode of The Culture Gap, Tracey shares a little about her childhood and how her parents shaped her value system from a young age, including her thoughts around what it means to be a leader. She also shares insights about what it takes to grow a membership model business like Sam’s Club and highlights some of the key principles of Walmart that are often overlooked but that influenced her decision-making process to join the ADA. Purpose, passion, and position have aligned for Tracey who continues to shine her light in the world and change the lives of others. Welcome to Culture Gap.

 

Key Takeaways:

[:41] Daniel introduces his guest for this episode — Tracey Brown.

[1:33] Who is Tracey Brown?

[2:53] What are some core values that shaped Tracey as a child?

[6:34] Who is the first person Tracey thinks of when she thinks of a leader, and why?

[9:23] What was Tracey’s time working at Walmart like? Tracey explains more about the concept of membership and how it played out at Sam’s Club.

[17:39] Tracey shares how she moved from working with Walmart to joining the American Diabetes Association.

[24:28] Tracey and Daniel discuss some of the social good that is done by Walmart and its subsidiaries, and how that influenced Tracey’s decision-making process.

[26:42] Purpose, passion, and position have aligned for Tracey to do great work in the American Diabetes Association.

[27:19] Tracey relates a life-changing moment with her daughter and how she turned her life around from that point.

 

Brought to You By:

The Culture Gap Podcast

THRUUE

Podfly Productions

 

Learn more about:

Tracey Brown

American Diabetes Association

Walmart

Sam’s Club

Doug McMillon

John Ferner