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B2B Lead Generation & Sales Strategy with Dan Englander (Sales Schema) | Brand Retro Ep. 103

Release Date: 05/28/2024

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Visibility Over Virality

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Brand Spotlight: LORIER Watches

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Stay Moving with Josh Roush

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Exercising Creativity - Inside the Red Dot Auction and the Legacy of Chuck Jones

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Eco-Friendly Branding & Sustainability Marketing with Lindsey Coffey | Brand Retro Ep. 114

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In this Brand Retro episode, Lindsey Coffey shares how brands can build eco-friendly branding and sustainability marketing without greenwashing. We cover ethical consumerism, transparency, and how EcoBranders helps businesses create real environmental impact while staying profitable. Who’s the Guest? Lindsey Coffey, an acclaimed model and Miss Earth 2020, has leveraged her extensive experience in the fashion industry to champion environmental sustainability and ethical consumerism. With over a decade in modeling, Lindsey has gained a profound understanding of the inner workings of fashion...

From Motion Graphics to Dental Marketing Entrepreneur | Luke Infinger | Ep. 113

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Healthcare Branding & Personal Brand Strategy with Howie Chan | Brand Retro Ep. 111

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More Episodes

In this Brand Retro episode, Mike Brevik talks with Dan Englander, founder of Sales Schema, about B2B sales strategy, lead generation, and building a reliable outbound prospecting system for agencies and service businesses. Dan breaks down the sales cycle, shares proven outreach approaches, and explains how a strong sales “schema” creates repeatable growth.

Who’s the Guest?
Dan Englander is the CEO and Founder of Sales Schema, a distinguished consultancy that specializes in helping agencies and B2B service companies establish and refine their lead generation systems through targeted outreach. Since launching Sales Schema in 2014, Dan has successfully guided the company in facilitating over 10,000 prospect relationships for more than 100 organizations, demonstrating a robust track record of elevating client outreach and sales capabilities.

An expert in sales strategy and business development, Dan's approach combines deep industry knowledge with practical, data-driven techniques to create scalable sales processes. His expertise has made him a sought-after advisor for companies looking to navigate the complex landscape of B2B sales and marketing.

Prior to founding Sales Schema, Dan honed his skills in various sales and marketing roles, developing a keen understanding of the challenges faced by service-based businesses in building effective sales teams and strategies. His passion for innovation and commitment to delivering measurable results have established him as a leader in the field, dedicated to helping businesses achieve sustainable growth and operational excellence.

Highlights
01:11 - Tackling the trust recession.
01:49 - Derisking relationships in sales.
02:55 - 80% sorting, 20% persuading.
04:47 - Importance of consistent outreach.
05:56 - Understanding sales turn time.
07:09 - First step: clarity in target problem and audience.
09:38 - Building a repeatable new business system.
11:02 - Effective use of outbound marketing.
12:14 - Avoiding the silver bullet fallacy.
14:10 - Predictability vs. Guarantee in sales.
15:25 - Tinkering and bottlenecks in sales processes.

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