The Distinctive Edge as a Business Owner in 2025
Be Bold in Business
There’s something that no one tells you when you start a business: it’s not always about who’s the smartest, who has the best graphics, or who shouts the loudest online. The ones who make it, the ones who actually last, have something else. They have an edge. In this episode, I sat down with Megan Yelaney, one of the most grounded, no-BS business coaches I know. Megan’s been in the game since 2012. She’s seen trends come and go. She's seen launches blow up and businesses burn out. And what she’s learned is that the entrepreneurs who stand out aren’t the ones doing...
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Using Email Marketing to Make Sales in Your Business
Be Bold in Business
You know those moments when you're doing all the things in your business like sending the newsletter, posting on socials, launching different offers—but your email list still feels like it’s just… there? Not converting. Not doing much of anything. I’ve been there too. That’s exactly why I brought on today’s guest: Kennedy from Email Marketing Heroes. Kennedy has helped over 8,000 paying clients master email marketing in a way that’s simple, sustainable, and actually profitable. Before all that? He was a psychological entertainer performing on luxury cruise ships (yes,...
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The Power of Having a Podcast with James Burtt
Be Bold in Business
Picture this: you're sitting at your desk, maybe with a coffee in hand, thinking about all the content you should be creating to grow your brand. Instagram posts. Reels. Email newsletters. Maybe a blog or two. It feels like a never-ending hamster wheel, right? Now imagine if one piece of content could do all of that for you. One episode. Multiple platforms. Endless visibility. That’s the power of podcasting—and today, we're going deep into exactly how that works. In this episode, I’m joined by one of the most experienced voices in the podcasting world, James Burtt. James...
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What is Intentional Thinking with Pete Cohen
Be Bold in Business
Let’s get real—this is one of the most honest and freeing conversations I’ve had, not just with myself, but with someone who truly gets it. In this episode, I’m joined by Pete Cohen, keynote speaker, author, and internationally renowned coach with over 30 years of experience helping people and organizations move from simply surviving to fully thriving. Pete has coached Olympic champions, corporate leaders, and some of the most high-performing individuals in the world. In this episode, he brings his signature blend of wisdom, clarity, and radical encouragement to our conversation...
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Becoming an ICONIC Leader in Your Industry With Kayleigh Greenacre
Be Bold in Business
I want you to imagine this—your business is growing, you've got sales, you're doing “the thing”… but there’s still that little voice that says, “How do I get to that level? How do I go from being in the game to being the one people can’t stop watching?” That’s exactly what we’re diving into today. To do things your way. To get visible without the cringe. To finally feel like your business looks, sounds, and feels like you. In this episode, I’m joined by the brilliant Kayleigh Greenacre—personal brand queen, iconic leader, and someone who doesn’t just talk the talk...
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You and Your Energetic Execution
Be Bold in Business
Imagine this: It’s a Tuesday, your brain feels like a browser with 38 tabs open, and somehow you’re expected to be everything to everyone—business owner, partner, friend, maybe a parent too—while still making time to drink enough water and act like you’ve got it all together. Sound familiar? In this episode, I’m pulling back the curtain and getting real with you about something that’s been coming up A LOT lately—in my own life, with my clients, and in conversations with so many women: the myth of “doing it all.” Because truthfully? Trying to be everywhere, for...
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The Month of the Marathon
Be Bold in Business
It’s officially April, which means I am just weeks away from tackling one of the biggest challenges on my bucket list: the London Marathon. And let me tell you, this journey has been everything—grueling, exhilarating, humbling, and absolutely packed with lessons that apply far beyond running. So, here’s the deal. I used to be a PE teacher, which means I love a good sports metaphor (get ready for plenty!). But more than that, training for this marathon has made me reflect on something huge: how eerily similar the road to running 26.2 miles is to building a business. The setbacks,...
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10 Years Today
Be Bold in Business
Today, I’m celebrating a decade of love, partnership, and growth with my amazing husband, Luke, as we mark our 10th wedding anniversary. But this episode isn’t just about us—it's about the incredible, messy, and beautiful journey that relationships take us on, both in life and in business. In this episode, I’m talking about how we’ve navigated love, challenges, mental health, and the twists and turns of building a life and business together. Whether you’re in a relationship, single, co-parenting, or doing life your own way, I hope you find something in this episode...
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New Moon Rituals and Setting Yourself Up for Success
Be Bold in Business
Are you living your life with intention, or are you just coasting on autopilot? In this episode, I’m diving deep into a powerful practice that will help you set yourself up for success every single day. Whether it's a new moon, the start of the week, or just a random Tuesday, this is the game-changing mindset shift you need to create the life and business you actually want. I’m breaking down the exact steps I use to align my energy, claim my next level, and attract what I desire—without fear, doubt, or second-guessing. Plus, I’m sharing a major behind-the-scenes moment that...
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Behind the Scenes of My Brand New Launch; Prep and Planning
Be Bold in Business
Have you ever wondered what actually goes into a successful business launch—the real, raw, behind-the-scenes prep? Then buckle up because I’m taking you inside my world. For the first time in four years, I’m officially launching something. And let me tell you, it’s a whole different ballgame when you actually know how to launch effectively. I’ve been deep in the trenches of planning, strategizing, and executing every single detail—from sales pages to social media, email marketing to bonus structures. And today, I’m giving you the full rundown, so grab your notebook. ...
info_outlineDo you feel like you are attracting the right clients, or are you stuck in a loop of price negotiations, last-minute cancellations, and energy-draining interactions?
Here’s the truth: It’s not about your client avatar. It’s about frequency—the energy you’re operating in and the energy your business is attracting.
In this episode, I’m breaking down the game-changing concept that will shift how you think about sales, marketing, and who you’re calling into your business. We’re not just talking strategy—we’re diving into the mindset, the emotions, and the alignment that separates thriving businesses from struggling ones.
If you’ve ever wondered why some people seem to effortlessly attract their dream clients while you’re stuck in uncertainty, hesitation, or second-guessing your worth—this episode is for you. Because your ideal clients are a mirror of YOU.
In this episode, you’ll learn:
2:30 - 5:00 | Why Frequency Matters in Business Growth
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The shift from focusing on a client avatar to focusing on the emotions, connections, and alignment with values.
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Your ideal client should align with how you operate as a business owner.
5:00 - 8:30 | Understanding Your Own Frequency
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Your frequency determines the type of clients you attract.
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If you focus on lack and scarcity, you’ll attract clients who negotiate prices and ask for discounts.
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Strategic elements exist in business, but the energetic frequency is often overlooked.
8:30 - 12:00 | Example of an Ideal Client’s Frequency
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Ideal clients are often a reflection of you.
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Key behaviors of an aligned client:
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Clear communication.
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Engages in open dialogue and feedback.
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Pays invoices on time.
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Operates with mutual respect in business relationships.
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These behaviors define the frequency more than demographic details.
12:00 - 15:00 | Common Challenges in Attracting Clients
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Many business owners struggle because they focus on avatars rather than behaviors.
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Example: People who focus on discount-seeking clients are likely in a scarcity frequency themselves.
15:00 - 18:30 | Marketing with Frequency in Mind
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Example of a marketing message (Bulletproof Experience) designed to attract a high-frequency audience.
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Instead of targeting a demographic, the focus is on behaviors, mindset, and ambition.
18:30 - 22:00 | Identifying Your Current Frequency
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Are you operating in lack, fear, and hesitation?
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Are you stepping into a frequency where success feels inevitable?
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Your mindset directly impacts the type of clients you attract.
22:00 - 26:00 | Shifting Your Frequency for Business Growth
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Acknowledging current struggles without staying stuck in them.
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Choosing to raise your frequency to attract high-value clients.
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The connection between mindset and financial reality.
26:00 - 30:00 | Personal Reflection & Frequency Alignment
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Recognising when you are “doing all the right things” but still feeling doubt.
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Aligning your external actions with your internal beliefs.
30:00 - 34:00 | Practical Steps to Change Your Frequency
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Journaling and mindset work during New Moon rituals.
Connect with me on Instagram here:
https://www.instagram.com/_samanthahearne_/
Join The Bulletproof Experience here:
https://www.samanthahearneproducts.com/Bulletproof