The Distinctive Edge as a Business Owner in 2025
Be Bold in Business
There’s something that no one tells you when you start a business: it’s not always about who’s the smartest, who has the best graphics, or who shouts the loudest online. The ones who make it, the ones who actually last, have something else. They have an edge. In this episode, I sat down with Megan Yelaney, one of the most grounded, no-BS business coaches I know. Megan’s been in the game since 2012. She’s seen trends come and go. She's seen launches blow up and businesses burn out. And what she’s learned is that the entrepreneurs who stand out aren’t the ones doing...
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Using Email Marketing to Make Sales in Your Business
Be Bold in Business
You know those moments when you're doing all the things in your business like sending the newsletter, posting on socials, launching different offers—but your email list still feels like it’s just… there? Not converting. Not doing much of anything. I’ve been there too. That’s exactly why I brought on today’s guest: Kennedy from Email Marketing Heroes. Kennedy has helped over 8,000 paying clients master email marketing in a way that’s simple, sustainable, and actually profitable. Before all that? He was a psychological entertainer performing on luxury cruise ships (yes,...
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The Power of Having a Podcast with James Burtt
Be Bold in Business
Picture this: you're sitting at your desk, maybe with a coffee in hand, thinking about all the content you should be creating to grow your brand. Instagram posts. Reels. Email newsletters. Maybe a blog or two. It feels like a never-ending hamster wheel, right? Now imagine if one piece of content could do all of that for you. One episode. Multiple platforms. Endless visibility. That’s the power of podcasting—and today, we're going deep into exactly how that works. In this episode, I’m joined by one of the most experienced voices in the podcasting world, James Burtt. James...
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What is Intentional Thinking with Pete Cohen
Be Bold in Business
Let’s get real—this is one of the most honest and freeing conversations I’ve had, not just with myself, but with someone who truly gets it. In this episode, I’m joined by Pete Cohen, keynote speaker, author, and internationally renowned coach with over 30 years of experience helping people and organizations move from simply surviving to fully thriving. Pete has coached Olympic champions, corporate leaders, and some of the most high-performing individuals in the world. In this episode, he brings his signature blend of wisdom, clarity, and radical encouragement to our conversation...
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Becoming an ICONIC Leader in Your Industry With Kayleigh Greenacre
Be Bold in Business
I want you to imagine this—your business is growing, you've got sales, you're doing “the thing”… but there’s still that little voice that says, “How do I get to that level? How do I go from being in the game to being the one people can’t stop watching?” That’s exactly what we’re diving into today. To do things your way. To get visible without the cringe. To finally feel like your business looks, sounds, and feels like you. In this episode, I’m joined by the brilliant Kayleigh Greenacre—personal brand queen, iconic leader, and someone who doesn’t just talk the talk...
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You and Your Energetic Execution
Be Bold in Business
Imagine this: It’s a Tuesday, your brain feels like a browser with 38 tabs open, and somehow you’re expected to be everything to everyone—business owner, partner, friend, maybe a parent too—while still making time to drink enough water and act like you’ve got it all together. Sound familiar? In this episode, I’m pulling back the curtain and getting real with you about something that’s been coming up A LOT lately—in my own life, with my clients, and in conversations with so many women: the myth of “doing it all.” Because truthfully? Trying to be everywhere, for...
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The Month of the Marathon
Be Bold in Business
It’s officially April, which means I am just weeks away from tackling one of the biggest challenges on my bucket list: the London Marathon. And let me tell you, this journey has been everything—grueling, exhilarating, humbling, and absolutely packed with lessons that apply far beyond running. So, here’s the deal. I used to be a PE teacher, which means I love a good sports metaphor (get ready for plenty!). But more than that, training for this marathon has made me reflect on something huge: how eerily similar the road to running 26.2 miles is to building a business. The setbacks,...
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10 Years Today
Be Bold in Business
Today, I’m celebrating a decade of love, partnership, and growth with my amazing husband, Luke, as we mark our 10th wedding anniversary. But this episode isn’t just about us—it's about the incredible, messy, and beautiful journey that relationships take us on, both in life and in business. In this episode, I’m talking about how we’ve navigated love, challenges, mental health, and the twists and turns of building a life and business together. Whether you’re in a relationship, single, co-parenting, or doing life your own way, I hope you find something in this episode...
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New Moon Rituals and Setting Yourself Up for Success
Be Bold in Business
Are you living your life with intention, or are you just coasting on autopilot? In this episode, I’m diving deep into a powerful practice that will help you set yourself up for success every single day. Whether it's a new moon, the start of the week, or just a random Tuesday, this is the game-changing mindset shift you need to create the life and business you actually want. I’m breaking down the exact steps I use to align my energy, claim my next level, and attract what I desire—without fear, doubt, or second-guessing. Plus, I’m sharing a major behind-the-scenes moment that...
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Behind the Scenes of My Brand New Launch; Prep and Planning
Be Bold in Business
Have you ever wondered what actually goes into a successful business launch—the real, raw, behind-the-scenes prep? Then buckle up because I’m taking you inside my world. For the first time in four years, I’m officially launching something. And let me tell you, it’s a whole different ballgame when you actually know how to launch effectively. I’ve been deep in the trenches of planning, strategizing, and executing every single detail—from sales pages to social media, email marketing to bonus structures. And today, I’m giving you the full rundown, so grab your notebook. ...
info_outlineThere’s something that no one tells you when you start a business: it’s not always about who’s the smartest, who has the best graphics, or who shouts the loudest online. The ones who make it, the ones who actually last, have something else.
They have an edge.
In this episode, I sat down with Megan Yelaney, one of the most grounded, no-BS business coaches I know. Megan’s been in the game since 2012. She’s seen trends come and go. She's seen launches blow up and businesses burn out. And what she’s learned is that the entrepreneurs who stand out aren’t the ones doing the most—they’re the ones who know who the hell they are.
Megan coined the phrase “your distinctive edge,” and let me tell you: once you hear her break it down, it will change how you show up. We’re talking about building a brand that feels like home.
From the power of being relatable and aspirational, to why repeating your origin story weekly isn't annoying (it's genius), to how to craft a personal brand that doesn't burn you out—this is a full-on mini masterclass. And it’s one that every woman in business needs to hear.
In this episode, you’ll learn:
[00:50] | Megan’s Journey From Network Marketing to Business Strategy
How Megan went from wellness to coaching, and what she discovered about the people who actually stick around in the industry.
[03:36] | Why Building a Lasting Business Matters More Than a Big Launch
The longevity in business and why “slow and steady is sexy.”
[04:19] | What If You Don’t Feel Like You Have a Distinctive Edge?
Why being “normal” is actually your advantage and how your personality can become your most potent brand asset.
[05:52] | The Power of Being Relatable AND Aspirational
How to find that sweet spot between being your audience’s bestie and their biggest goal.
[08:04] | The Chanel Bag Moment
A real-talk moment about values, wealth, and being rooted in what actually matters to you.
[11:27] | Megan’s 5-Part Framework for Your Business Story
Megan walks through the exact blueprint to make your story unforgettable.
[16:50] | A Real Client Example of Turning Story into Strategy
Megan shares a case study of how a health coach unlocked her edge through her unique “Foundation Fix” phase.
[18:28] | Where & How Often Should You Tell Your Story?
From emails to reels to carousels—Megan breaks down the content strategy behind storytelling that actually converts.
[19:49] | The Carousel That Got 9 Inquiries + 3 High-Ticket Sales in 48 Hours
How one hook (“I gained 10 pounds during COVID...”) turned into real sales—and why simplicity works.
[22:00] | Why Repetition is Key—Even on Instagram
Why you should be telling your story every single week, and how to change the hook, not the heart of the message.
[24:14] | Can You Have More Than One Origin Story?
Spoiler: YES. We unpack how different stories attract different clients—and how to choose the right one.
[26:56] | It’s Okay Not to Share Certain Stories
Even if your story is powerful—like infertility, loss, divorce—you get to choose what becomes part of your brand.
[30:13] | How to Tell Stories That Connect Without Always Selling
Not every post needs a CTA to sell—sometimes, connection is enough.
[32:34] | Organic Selling That Doesn’t Feel Like Selling
Megan’s philosophy on “selling without selling,” and how to invite people to work with you in a way that feels like service.
[34:48] | The 5-Day Storytelling Challenge
Share one story every day you’re on social media—and watch what happens.
[36:07] | Sam’s London Marathon Confession
My personal story from the London Marathon—and how it connects directly to my brand values.
[40:30] | The Power of Personality and Values in Building Trust
This might be the most important takeaway: people hire people they know. Not just what you do, but who you are.
Connect with me on Instagram here:
https://www.instagram.com/_samanthahearne_/
Connect with Megan Yelaney on Instagram: https://www.instagram.com/meganyelaney/
Grab the free Business Story Blueprint: https://meganyelaney.com/business-story-blueprint
Join The Bulletproof Experience Membership here:
https://www.samanthahearneproducts.com/Bulletproof