The Distinctive Edge as a Business Owner in 2025
Be Bold in Business
There’s something that no one tells you when you start a business: it’s not always about who’s the smartest, who has the best graphics, or who shouts the loudest online. The ones who make it, the ones who actually last, have something else. They have an edge. In this episode, I sat down with Megan Yelaney, one of the most grounded, no-BS business coaches I know. Megan’s been in the game since 2012. She’s seen trends come and go. She's seen launches blow up and businesses burn out. And what she’s learned is that the entrepreneurs who stand out aren’t the ones doing...
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Using Email Marketing to Make Sales in Your Business
Be Bold in Business
You know those moments when you're doing all the things in your business like sending the newsletter, posting on socials, launching different offers—but your email list still feels like it’s just… there? Not converting. Not doing much of anything. I’ve been there too. That’s exactly why I brought on today’s guest: Kennedy from Email Marketing Heroes. Kennedy has helped over 8,000 paying clients master email marketing in a way that’s simple, sustainable, and actually profitable. Before all that? He was a psychological entertainer performing on luxury cruise ships (yes,...
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The Power of Having a Podcast with James Burtt
Be Bold in Business
Picture this: you're sitting at your desk, maybe with a coffee in hand, thinking about all the content you should be creating to grow your brand. Instagram posts. Reels. Email newsletters. Maybe a blog or two. It feels like a never-ending hamster wheel, right? Now imagine if one piece of content could do all of that for you. One episode. Multiple platforms. Endless visibility. That’s the power of podcasting—and today, we're going deep into exactly how that works. In this episode, I’m joined by one of the most experienced voices in the podcasting world, James Burtt. James...
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What is Intentional Thinking with Pete Cohen
Be Bold in Business
Let’s get real—this is one of the most honest and freeing conversations I’ve had, not just with myself, but with someone who truly gets it. In this episode, I’m joined by Pete Cohen, keynote speaker, author, and internationally renowned coach with over 30 years of experience helping people and organizations move from simply surviving to fully thriving. Pete has coached Olympic champions, corporate leaders, and some of the most high-performing individuals in the world. In this episode, he brings his signature blend of wisdom, clarity, and radical encouragement to our conversation...
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Becoming an ICONIC Leader in Your Industry With Kayleigh Greenacre
Be Bold in Business
I want you to imagine this—your business is growing, you've got sales, you're doing “the thing”… but there’s still that little voice that says, “How do I get to that level? How do I go from being in the game to being the one people can’t stop watching?” That’s exactly what we’re diving into today. To do things your way. To get visible without the cringe. To finally feel like your business looks, sounds, and feels like you. In this episode, I’m joined by the brilliant Kayleigh Greenacre—personal brand queen, iconic leader, and someone who doesn’t just talk the talk...
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You and Your Energetic Execution
Be Bold in Business
Imagine this: It’s a Tuesday, your brain feels like a browser with 38 tabs open, and somehow you’re expected to be everything to everyone—business owner, partner, friend, maybe a parent too—while still making time to drink enough water and act like you’ve got it all together. Sound familiar? In this episode, I’m pulling back the curtain and getting real with you about something that’s been coming up A LOT lately—in my own life, with my clients, and in conversations with so many women: the myth of “doing it all.” Because truthfully? Trying to be everywhere, for...
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The Month of the Marathon
Be Bold in Business
It’s officially April, which means I am just weeks away from tackling one of the biggest challenges on my bucket list: the London Marathon. And let me tell you, this journey has been everything—grueling, exhilarating, humbling, and absolutely packed with lessons that apply far beyond running. So, here’s the deal. I used to be a PE teacher, which means I love a good sports metaphor (get ready for plenty!). But more than that, training for this marathon has made me reflect on something huge: how eerily similar the road to running 26.2 miles is to building a business. The setbacks,...
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10 Years Today
Be Bold in Business
Today, I’m celebrating a decade of love, partnership, and growth with my amazing husband, Luke, as we mark our 10th wedding anniversary. But this episode isn’t just about us—it's about the incredible, messy, and beautiful journey that relationships take us on, both in life and in business. In this episode, I’m talking about how we’ve navigated love, challenges, mental health, and the twists and turns of building a life and business together. Whether you’re in a relationship, single, co-parenting, or doing life your own way, I hope you find something in this episode...
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New Moon Rituals and Setting Yourself Up for Success
Be Bold in Business
Are you living your life with intention, or are you just coasting on autopilot? In this episode, I’m diving deep into a powerful practice that will help you set yourself up for success every single day. Whether it's a new moon, the start of the week, or just a random Tuesday, this is the game-changing mindset shift you need to create the life and business you actually want. I’m breaking down the exact steps I use to align my energy, claim my next level, and attract what I desire—without fear, doubt, or second-guessing. Plus, I’m sharing a major behind-the-scenes moment that...
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Behind the Scenes of My Brand New Launch; Prep and Planning
Be Bold in Business
Have you ever wondered what actually goes into a successful business launch—the real, raw, behind-the-scenes prep? Then buckle up because I’m taking you inside my world. For the first time in four years, I’m officially launching something. And let me tell you, it’s a whole different ballgame when you actually know how to launch effectively. I’ve been deep in the trenches of planning, strategizing, and executing every single detail—from sales pages to social media, email marketing to bonus structures. And today, I’m giving you the full rundown, so grab your notebook. ...
info_outlinePicture this: you're sitting at your desk, maybe with a coffee in hand, thinking about all the content you should be creating to grow your brand. Instagram posts. Reels. Email newsletters. Maybe a blog or two. It feels like a never-ending hamster wheel, right?
Now imagine if one piece of content could do all of that for you. One episode. Multiple platforms. Endless visibility. That’s the power of podcasting—and today, we're going deep into exactly how that works.
In this episode, I’m joined by one of the most experienced voices in the podcasting world, James Burtt. James isn’t just a podcast strategist—he’s launched over 180 shows (and counting), worked with celebrity names and global brands like Ted Baker, and built a business by helping others amplify their voice in ways that actually drive results.
But James didn’t come from a glamorous broadcasting background. He was a “failed” radio presenter who decided to figure it out as he went—and in doing so, he’s uncovered the real strategies that work for everyday entrepreneurs, coaches, consultants, and creatives who want to show up, stand out, and serve.
This isn’t just a conversation about microphones or software (though we talk about that too). It’s a full-blown masterclass on content leverage, business positioning, audience building, and the behind-the-scenes truths most people don’t tell you about launching a podcast.
In this episode, you’ll learn:
[04:22] | Why You Shouldn’t Start a Podcast (Unless...)
James breaks the myth that everyone should have a podcast and shares the real criteria to know if it’s right for you.
[05:04] | The Podcast as a Content Engine
We explore how one episode can be repurposed into 10+ forms of content across all platforms, boosting ROI and visibility.
[07:14] | Should You Start on Zoom or Go Full Studio?
James talks about matching your podcast production level with your brand and why “done is better than perfect.”
[09:59] | 80% of Podcasting is Promotion
If you only focus on recording and not promoting, you're missing the point. Learn how to actually make your podcast work for you.
[12:03] | The 3 Most Common Podcast Goals (and How to Meet Them)
From signing clients to building authority to avoiding video, we cover different podcast strategies based on your outcome.
[14:51] | How One Podcast Rekindled a £80k Client Deal
James shares jaw-dropping stories of how businesses have used podcasts to land major deals—often without even trying.
[16:19] | How to Turn Guests into Ambassadors
A step-by-step email strategy to make your guests feel like stars and help them promote your show.
[18:57] | Should You Do Solo Episodes, Interviews, or Panels?
No right answer here—just lots of smart advice on how to choose (or mix) formats based on your audience and your goals.
[21:25] | Why Solo Episodes Build Expertise Fast
Nervous to go solo? James explains why these are crucial for personal branding and trust.
[26:01] | The Truth About Show Notes (and SEO)
What actually gets pulled into search rankings and how to write show notes that help your podcast get found.
[30:18] | Best Low-Cost Tools to Uplevel Your Podcast
We discuss tools like Riverside, Opus Clip, and Otter.ai to help you record, edit, and repurpose your show without overwhelm.
[33:35] | Nailing the Intro and Outro
Tips on how to hook listeners in the first 3 seconds and create calls to action that actually convert.
[37:08] | Why Consistency is Everything
James leaves us with a golden reminder: consistency is your podcast’s secret weapon. Plus, why batching is a game-changer.
Connect with me on Instagram here:
https://www.instagram.com/_samanthahearne_/
Connect with James Burtt here:
https://www.instagram.com/jamesburttofficial/
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