Know Your Audience For YouTube Growth
Develpreneur: Become a Better Developer and Entrepreneur
Release Date: 11/30/2023
New Year, New Momentum: What Developers Can Look Forward to in 2026
Develpreneur: Become a Better Developer and Entrepreneur
New Year’s Day hits different when you’re recording with a live studio audience, passing the mic around, and starting the year with a mix of laughs, honest reflection, and big goals. In this Building Better Developers special episode, Rob Broadhead and Michael Meloche kick off 2026 by sharing a “good thing / bad thing” recap from a recent Christmas party—then opening the floor to the team to talk about the New Year developer goals. It’s casual, it’s real, and it’s a reminder that growth (personal and professional) usually starts with clarity. Michael’s 2026 New...
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2025 Year-End Reflection for Developers: AI Hype, Layoffs, and What’s Next
Develpreneur: Become a Better Developer and Entrepreneur
It’s New Year’s Eve-Eve, and instead of recording from our usual virtual setups, we did something we’ve talked about for years: we hit record in the same room. If you’re watching on YouTube, you can actually see us together. If you’re listening on audio, you’ll just have to trust us—this one was in-person. In this special episode of Building Better Developers (our Building Better Foundations season), we keep it simple: a Year-End Reflection for Developers. What are we ready to leave behind from this year? What do we want to carry into the next one? And what’s the reality...
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Year-End Reset for Developers: A Pre-Christmas Check-In to Finish Strong
Develpreneur: Become a Better Developer and Entrepreneur
The week before Christmas has a way of exposing how the year really went. Deadlines either slow down or pile up, calendars get messy, and the pressure to “wrap everything up” shows up at the same time you’re trying to enjoy the season. In this Pre-Christmas episode of Building Better Developers, and keep it practical: looking back on the year, calling out what worked (and what didn’t), and sharing why a year-end reset for developers is the best way to prepare for a better new year. Why a Year-End Reset for Developers Matters A year-end reset for developers isn’t just...
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Adapting Your Business to AI: Productivity Surges, New Models, and the Power of Data
Develpreneur: Become a Better Developer and Entrepreneur
In Part 2 of our Building Better Foundations interview with , founder and CEO of Barefoot Solutions and Barefoot Labs, we explore how companies can begin adapting their business to AI over the next one to three years. Rather than imagining futuristic scenarios, Hunter keeps the focus on what’s already happening—and what leaders must do now to stay ahead. About Hunter Jensen Hunter Jensen is the Founder and CEO of Barefoot Solutions, a digital agency specializing in artificial intelligence, data science, and digital transformation. With over 20 years of experience, Hunter has...
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Getting Started with AI in Your Business: Insights from Hunter Jensen (Part 1)
Develpreneur: Become a Better Developer and Entrepreneur
In this episode of Building Better Foundations, we interview , founder and CEO of Barefoot Solutions and Barefoot Labs, to explore what it really takes when getting started with AI in your business. As companies rush toward AI adoption, Hunter offers grounded, practical advice on avoiding early mistakes, protecting your data, and choosing the right starting point. About Hunter Jensen Hunter Jensen is the Founder and CEO of Barefoot Solutions, a digital agency specializing in artificial intelligence, data science, and digital transformation. With over 20 years of experience, Hunter...
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How Value-Driven Project Discovery Shapes Better Software Outcomes
Develpreneur: Become a Better Developer and Entrepreneur
In Part 2 of our interview with , CEO of eResources, we explore how value-driven project discovery helps teams make better decisions, prevent waste, and build software that actually supports the business. Dusty goes deep into prioritization, budgeting, revenue-generating processes, and why discovery is essential for steering both startups and large enterprises toward meaningful outcomes. About Dusty Gulleson Dusty Gulleson is a founder who never set out to build a large company—he simply followed the work, served people well, and let loyalty drive the growth. After leaving a COO...
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How Story-Driven Discovery in Software Projects Leads to Better Results
Develpreneur: Become a Better Developer and Entrepreneur
In this episode of the Building Better Developers Podcast, we sit down with Dusty Gulleson, CEO of eResources, to explore why story-driven discovery is the foundation of every successful software project. Dusty shares how understanding a customer’s journey, motivations, and real-world frustrations leads to better outcomes than any technical requirement alone. Instead of focusing on platforms and features first, he explains why great projects begin with people and the stories behind their needs. About Dusty Gulleson Dusty Gulleson is a founder who never set out to build a large...
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Managing Digital Distractions: Insights from Mister Productivity (Part 2)
Develpreneur: Become a Better Developer and Entrepreneur
In part 2 of our Building Better Developers conversation with we shift from foundational habits to the modern reality of our digital world. With smartphones, notifications, social media, and AI competing for every second of our attention, managing digital distractions has become one of the most important productivity skills of our time. Mark pulls back the curtain on how our devices keep us hooked—and offers practical, simple steps to regain control of our attention before the noise takes over. About Mark Struczewski Today, we're joined by Mark Struczewski—pronounced...
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Staying Focused in a Noisy World: Lessons from Mister Productivity (Part 1)
Develpreneur: Become a Better Developer and Entrepreneur
In this episode of the Building Better Developers podcast, part of our Building Better Foundations season, and sit down with , better known as Mister Productivity. His passion is helping people get unstuck—whether through time management, clarity, or intentional focus. And in today’s always-on environment, staying focused is one of the biggest challenges professionals face. The first half of our interview explores distraction awareness, practical habits, and foundational techniques for staying focused in a world full of interruptions. About Mark Struczewski Today, we're...
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Thanksgiving Reflections for Developers: A Moment to Reset and Appreciate
Develpreneur: Become a Better Developer and Entrepreneur
In this special holiday episode of the Building Better Foundations season of the Building Better Developers Podcast, hosts and pause their usual deep-dive discussions to share meaningful Thanksgiving reflections for developers. This annual tradition goes beyond technology and process—it centers on gratitude, growth, and the people who shape our journeys. Why Thanksgiving Reflections for Developers Matter Even though the recording takes place before the holiday, the episode releases just as listeners gather for Thanksgiving. Rob’s signature “gobble gobble” sound kicks...
info_outlineWe continue our discussion with Andrew Murdoch and delve into how you will grow best when you know your audience. He mentions the well-known avatar approach. However, he mentions the level of detail we need to have. This is not a synopsis of a few sentences. Instead, it is a multi-page character and lifestyle assessment. Once we know our avatar enough to write a short biography (or e-book), we are ready to work with him. The growth will be worth the effort.
Our Target Grows Once We Know Our Audience
Our focus on our best or ideal customer forms the bull's eye of our target. However, that is not our sole focus. Like a game of darts, we are happy to hit near the bull's eye regularly. That is where the YouTube algorithms kick in and form a type of magnet that draws in the audience we truly need. Think of it as a funnel that draws our customers to that center spot. There is no coincidence that sales often refer to a funnel.
About Andrew
Andrew founded YT Era, a full-service YouTube marketing solution for businesses and entrepreneurs, after reaching a low point in 2018 and discovering the transformative power of YouTube content. At rock bottom, he turned to YouTube videos for self-improvement and succeeded in boosting his mindset, finances, and health. Today, YT Era amplifies the world’s most prominent solutions by changing how businesses and entrepreneurs do marketing. Andrew helps entrepreneurs clone themselves to explode their awareness, credibility, authority, reach, influence, and sales by ALWAYS putting their viewers first!
Learn More From Andrew: http://ytforbusiness.com/
YouTube marketing can be overwhelming for any business. So, he created an online course that walks you through the entire process step by step. He teaches building a YouTube channel that brings actual results to your business and not just views.