Adapting Your Business to AI: Productivity Surges, New Models, and the Power of Data
Develpreneur: Become a Better Developer and Entrepreneur
Release Date: 12/18/2025
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info_outlineIn Part 2 of our Building Better Foundations interview with Hunter Jensen, founder and CEO of Barefoot Solutions and Barefoot Labs, we explore how companies can begin adapting their business to AI over the next one to three years. Rather than imagining futuristic scenarios, Hunter keeps the focus on what’s already happening—and what leaders must do now to stay ahead.
About Hunter Jensen
Hunter Jensen is the Founder and CEO of Barefoot Solutions, a digital agency specializing in artificial intelligence, data science, and digital transformation. With over 20 years of experience, Hunter has worked with startups and Fortune 500 companies, including Microsoft and Salesforce, to implement innovative technology strategies that drive measurable ROI. A seasoned leader and expert in the AI space, Hunter helps businesses harness cutting-edge technologies to achieve growth and efficiency.
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Where Companies Will See the First Wins When Adapting Their Business to AI
Hunter starts by shortening the timeline. Five years is too far; the real transformation is happening in the next 12–36 months. Today’s early value comes from AI supporting back-office functions:
- HR
- Accounting
- Research
- Administrative work
These areas already show measurable ROI. But adapting your business to AI isn’t just about automating repetitive tasks.
“What comes next is using AI to support the thing your business actually does.” – Hunter Jensen
- If you’re in cybersecurity, AI will amplify cybersecurity tasks.
- If you work in finance, AI will speed up analysis and deal preparation.
- If you’re in legal, AI will reshape workflows and client expectations.
These shifts mark the second major phase of adapting your business to AI.
The Coming Surplus: How AI Redefines Knowledge Work When Adapting Your Business to AI
As companies begin adapting their business to AI, productivity skyrockets. Hunter predicts that many teams will get 5x more output from the same number of people. We see this creating a new challenge: a surplus of available work hours. This has already happened in software development. With AI-enhanced coding, the same team can deliver far more in far less time. Hunter warns that other knowledge-work fields—including law, consulting, and analytics—are next in line.
“Layoffs are not a growth strategy. You need to innovate.” – Hunter Jensen
Instead of cutting staff, leaders should redirect excess capacity into new products, services, and innovation.
Adapting Your Business to AI Requires Rethinking Your Model
The biggest disruption comes not from tools—but from business models.
Hunter shares how Barefoot Solutions, after 20 years of hourly-based software development, had to rethink its entire model when adapting its business to AI. With AI writing code faster than ever, traditional hourly billing simply couldn’t reflect true value.
The result?
A shift toward product development, leading to the creation of Compass, an internal AI platform that helps organizations securely use their data.
Many industries—especially those built on billable hours—will need to make similar changes. That means exploring:
- Value-based pricing
- Productized services
- Internal tools that create leverage
- Hybrid service + product offerings
Adapting your business to AI means adapting how you make money, not just how you work.
What Developers and Students Should Do Now
For younger developers or recent graduates, adapting your career to AI is just as important as adapting your business to AI.
Hunter recommends:
- Building strong AI literacy
- Understanding how to investigate, validate, and critique AI output
- Learning to integrate AI APIs into real applications
- Creating proof-of-concept projects that solve real business problems
“The best way to learn is by building. Anything. Solve one real pain point.” – Hunter Jensen
Those projects become powerful résumé builders—and valuable stepping stones into the industry.
Why Data Is Now the Ultimate Competitive Advantage
The era of “first mover advantage” is over. AI allows competitors to replicate an idea in a weekend. But one thing cannot be cloned: your proprietary data.
Hunter argues that adapting your business to AI means treating your data like a strategic asset. Companies with decades of untouched data—financial, healthcare, legal, operational—hold the new competitive moat.
If you can use AI to unlock insights from that data, you create advantages no competitor can copy.
Turning Disruption Into Opportunity
As Hunter explains, adapting your business to AI is not optional:
- Productivity will surge
- Pricing models will shift
- Historic data will become a treasure chest
- Innovation will define survival
But for entrepreneurs, leaders, and developers, this is also the most exciting moment in decades.
The companies that adapt will not only survive—they’ll lead.
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