Ep 294 | How Starting a Podcast can Impact Your Organization with Vince Quinn
Release Date: 03/25/2025
Ep 288 - Replay | Encouraging Curiosity with Donors and Your Community with Emily Aborn
Digital Marketing Therapy
If we aren't curious, we aren't learning. Curiosity breeds energy and creativity in your organization and within your team. In this episode we dive into the fascinating world of curiosity marketing with the brilliant Emily Aborn. Emily shares her insights on how we can use curiosity to better connect with our audiences, both online and offline. Whether you're a nonprofit, small business, or just someone who wants to have more engaging conversations, this episode is packed with practical tips and strategies you won't want to miss. What you'll learn: → What curiosity marketing is and how it...
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Ep 321 | The Most Common Mistake I See on Websites
Digital Marketing Therapy
Is your website failing to convert visitors into donors, volunteers, or supporters? In this solo episode, I share the single most critical mistake I see nonprofits making on their websites – and it's costing them valuable connections with potential supporters. After reviewing countless nonprofit websites, I've noticed the same pattern emerging: organizations are missing clear, compelling calls to action that guide visitors toward meaningful engagement. The Power of Clear Direction Drawing from fundraising best practices, I explore: - Why your website should function like an in-person donor...
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Ep 320 | Using AI to Increase Website Clarity with Aaron Husak
Digital Marketing Therapy
Are you struggling to create website content that truly connects with your audience? In this episode, I sit down with Aaron Husack, a business owner who grew his company from one employee to 130 while earning Inc. 5000 recognition four years running. We explore how artificial intelligence can help you shift from writing content that makes sense to you, to creating content that resonates with your readers and drives them to take action. Moving Beyond Your Own Perspective Aaron shares valuable insights on: - Why thinking like your audience is more important than analytics when you're starting...
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Ep 319 | Step by Step Campaign Messaging Creation using AI with Russell Van Broklen
Digital Marketing Therapy
Are you spending weeks creating fundraising campaigns that could be done in hours? In this episode, I sit down with Russell Van Broecklen, a New York State Senate-funded dyslexia researcher and founder of dyslexiaclasses.com, to explore how artificial intelligence can revolutionize your campaign development process. We discuss practical strategies for using AI tools to create compelling, authentic messaging that connects with your donors and community. Finding Your Campaign's Universal Theme - Identifying the core message that drives your entire campaign - Using AI to refine broad concepts...
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Creating Video Testimonals to Build Trust with Jonathan Schuessler | Ep 318
Digital Marketing Therapy
Are you struggling to build trust with your donors and community members? In this episode, I sit down with Jonathan Schuessler, a marketing strategist and videographer who has reached over 1.4 million users through authentic testimonial content. We explore how video testimonials can transform your nonprofit's credibility and help you connect more deeply with potential supporters. Overcoming the Fear of Asking Jonathan shares insights on: Why three out of four people say yes when asked for testimonials How requesting reviews actually increases referrals and word-of-mouth marketing Breaking...
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Ep 317 | Welcome to 2026 and Your Best Year Ever
Digital Marketing Therapy
Are you feeling scattered by all the digital marketing advice out there? In this solo episode, I'm sharing some honest reflections on burnout, overextension, and why we took a break from the podcast. After 317 episodes, I've learned that sometimes stepping back is the best way to move forward with clarity and purpose. Finding Focus When Everything Feels Overwhelming I open up about: - Why I overcommitted and how it led to podcast burnout - The importance of choosing projects that align with your core mission - How small teams can stay nimble while maintaining quality service A New Way to...
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Ep 316 | How to Use AI to Repurpose your Content with TJ Robertson
Digital Marketing Therapy
Are you making the most of your nonprofit's content? In this episode, I sit down with TJ Robertson, founder of TJ Digital, to explore how artificial intelligence can revolutionize your content repurposing strategy. We discuss innovative ways to leverage AI tools that can help you connect with donors, save time, and stretch your budget. Harnessing AI for Efficient Content Repurposing TJ shares insights on: - Creating a comprehensive brand guide using AI assistance - Developing a “brand ambassador” AI to maintain consistency across teams - Turning one piece of content into multiple formats...
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Ep 315 | Mindset Reset
Digital Marketing Therapy
Are you feeling overwhelmed as you gear up for the busy season? In this solo episode, I'm here to offer a much-needed pep talk and share some powerful mindset shifts to help you navigate the challenges ahead. As we transition from summer mode to year-end campaigns, it's crucial to approach our work with renewed focus and energy. Embracing Imperfection in Your Nonprofit's Communications Let's talk about the paralyzing effects of perfectionism and how it can hinder your progress. I share: - Why minor mistakes in emails or social media posts aren't the end of the world - How to turn communication...
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Ep 314 | Connecting with Your Website Visitors with Abby James
Digital Marketing Therapy
Are you making the most of your website visitors? In this episode, I sit down with Abby James from Nonprofit Megaphone to explore innovative ways to connect with people who've shown interest in your organization. We discuss how to leverage website visitor data ethically and effectively to grow your supporter base and enhance your fundraising efforts. Overcoming the “Creepy Factor” Abby shares insights on: - Why collecting visitor information isn't as invasive as you might think - How to approach outreach in a way that feels authentic and valuable - Balancing personalization with privacy...
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Ep 313 | Setting a Strong Search Engine Strategy for Long Term Growth with Steven Schneider
Digital Marketing Therapy
Are you struggling to attract more visitors to your nonprofit's website? In this episode, I sit down with Steven Schneider, co-founder and CEO of Trio SEO, to explore the power of search engine optimization (SEO) for mission-driven organizations. We discuss why SEO is a crucial long-term strategy for increasing your online visibility and connecting with potential donors and supporters. Building a Foundation for Sustainable Growth Steven shares insights on: - Why SEO is like investing in your retirement account for your nonprofit - The importance of patience and consistency in your SEO efforts...
info_outlineAre you considering starting a podcast for your nonprofit but feeling overwhelmed by the process? You're not alone. Many organizations recognize the potential of podcasting as a powerful marketing tool but struggle with where to begin.
In this episode, I sit down with Vince Quinn, co-founder and creative director of SBX Productions, to explore the world of podcasting for nonprofits. Vince shares invaluable insights on how to leverage podcasts to amplify your organization's message, connect with donors, and streamline your marketing efforts.
Why Podcasting Matters for Nonprofits
Vince emphasizes that podcasting isn't just another task to add to your already full plate. Instead, it's a versatile content creation machine that can:
- Drive your entire marketing strategy
- Repurpose content across multiple channels
- Build trust with your audience
- Provide networking opportunities
Getting Started: Key Considerations
Before you hit record, Vince recommends focusing on:
- Alignment: Ensure your podcast concept aligns with your organization's mission and daily activities.
- Pilot Testing: Create a few episodes privately to refine your process and ensure sustainability.
- Content Planning: Use bullet points rather than scripts to keep conversations natural and engaging.
- Time Management: Plan your recording and post-production schedule to stay consistent.
Maximizing Your Podcast's Impact
Vince shares strategies to make your podcast work harder for your nonprofit:
- Invite key stakeholders: Feature donors, corporate sponsors, and beneficiaries to strengthen relationships and create powerful testimonials.
- Repurpose content: Turn episodes into blog posts, social media content, and newsletters.
- Network strategically: Use your podcast to connect with high-level contacts at partner organizations.
Want to skip ahead? Here are key takeaways:
11:55 Developing Your Podcast Concept and Strategy Your podcast can help drive messaging and build brand awareness. It can also help with bring in and feature donors. Understanding what you want your podcasts purpose is goes a long way.
18:04 Preparing for Podcast Episodes and Handling Interviews Prepping for your interviews is important, but be genuine. It doesn't need to be fully scripted. People want to hear conversations the are authentic and feel like they're hanging out with you in their living room.
24:07 Leveraging Podcasts for Networking and Sponsorships This can be a great way to highlight and feature your donors and sponsors. You can also interview people you've been wanting to connect with.
Vince Quinn
Vince Quinn is the Co-Founder and Creative Director of SBX Productions, where he helps businesses and foundations start podcasts that power their marketing. He also hosts a podcast about the same thing, called It's Not Just Talking.
Learn more at www.sbxproductions.com
Podcast Pilot Program: https://calendly.com/vincequinn/intro-call-w-vince-quinn-podcast
Quiz: https://sbxproductions.com/podcast-compass-quiz/
Podcast: https://sbxproductions.com/our-podcast/
Calendar: https://calendly.com/vincequinn/podcast-guest-booking
https://www.instagram.com/sbxprod/
https://www.youtube.com/@sbxprod
https://www.linkedin.com/in/vince-quinn-7456114a/
Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours