Ep 320 | Using AI to Increase Website Clarity with Aaron Husak
Release Date: 03/10/2026
Ep 288 - Replay | Encouraging Curiosity with Donors and Your Community with Emily Aborn
Digital Marketing Therapy
If we aren't curious, we aren't learning. Curiosity breeds energy and creativity in your organization and within your team. In this episode we dive into the fascinating world of curiosity marketing with the brilliant Emily Aborn. Emily shares her insights on how we can use curiosity to better connect with our audiences, both online and offline. Whether you're a nonprofit, small business, or just someone who wants to have more engaging conversations, this episode is packed with practical tips and strategies you won't want to miss. What you'll learn: → What curiosity marketing is and how it...
info_outline
Ep 321 | The Most Common Mistake I See on Websites
Digital Marketing Therapy
Is your website failing to convert visitors into donors, volunteers, or supporters? In this solo episode, I share the single most critical mistake I see nonprofits making on their websites – and it's costing them valuable connections with potential supporters. After reviewing countless nonprofit websites, I've noticed the same pattern emerging: organizations are missing clear, compelling calls to action that guide visitors toward meaningful engagement. The Power of Clear Direction Drawing from fundraising best practices, I explore: - Why your website should function like an in-person donor...
info_outline
Ep 320 | Using AI to Increase Website Clarity with Aaron Husak
Digital Marketing Therapy
Are you struggling to create website content that truly connects with your audience? In this episode, I sit down with Aaron Husack, a business owner who grew his company from one employee to 130 while earning Inc. 5000 recognition four years running. We explore how artificial intelligence can help you shift from writing content that makes sense to you, to creating content that resonates with your readers and drives them to take action. Moving Beyond Your Own Perspective Aaron shares valuable insights on: - Why thinking like your audience is more important than analytics when you're starting...
info_outline
Ep 319 | Step by Step Campaign Messaging Creation using AI with Russell Van Broklen
Digital Marketing Therapy
Are you spending weeks creating fundraising campaigns that could be done in hours? In this episode, I sit down with Russell Van Broecklen, a New York State Senate-funded dyslexia researcher and founder of dyslexiaclasses.com, to explore how artificial intelligence can revolutionize your campaign development process. We discuss practical strategies for using AI tools to create compelling, authentic messaging that connects with your donors and community. Finding Your Campaign's Universal Theme - Identifying the core message that drives your entire campaign - Using AI to refine broad concepts...
info_outline
Creating Video Testimonals to Build Trust with Jonathan Schuessler | Ep 318
Digital Marketing Therapy
Are you struggling to build trust with your donors and community members? In this episode, I sit down with Jonathan Schuessler, a marketing strategist and videographer who has reached over 1.4 million users through authentic testimonial content. We explore how video testimonials can transform your nonprofit's credibility and help you connect more deeply with potential supporters. Overcoming the Fear of Asking Jonathan shares insights on: Why three out of four people say yes when asked for testimonials How requesting reviews actually increases referrals and word-of-mouth marketing Breaking...
info_outline
Ep 317 | Welcome to 2026 and Your Best Year Ever
Digital Marketing Therapy
Are you feeling scattered by all the digital marketing advice out there? In this solo episode, I'm sharing some honest reflections on burnout, overextension, and why we took a break from the podcast. After 317 episodes, I've learned that sometimes stepping back is the best way to move forward with clarity and purpose. Finding Focus When Everything Feels Overwhelming I open up about: - Why I overcommitted and how it led to podcast burnout - The importance of choosing projects that align with your core mission - How small teams can stay nimble while maintaining quality service A New Way to...
info_outline
Ep 316 | How to Use AI to Repurpose your Content with TJ Robertson
Digital Marketing Therapy
Are you making the most of your nonprofit's content? In this episode, I sit down with TJ Robertson, founder of TJ Digital, to explore how artificial intelligence can revolutionize your content repurposing strategy. We discuss innovative ways to leverage AI tools that can help you connect with donors, save time, and stretch your budget. Harnessing AI for Efficient Content Repurposing TJ shares insights on: - Creating a comprehensive brand guide using AI assistance - Developing a “brand ambassador” AI to maintain consistency across teams - Turning one piece of content into multiple formats...
info_outline
Ep 315 | Mindset Reset
Digital Marketing Therapy
Are you feeling overwhelmed as you gear up for the busy season? In this solo episode, I'm here to offer a much-needed pep talk and share some powerful mindset shifts to help you navigate the challenges ahead. As we transition from summer mode to year-end campaigns, it's crucial to approach our work with renewed focus and energy. Embracing Imperfection in Your Nonprofit's Communications Let's talk about the paralyzing effects of perfectionism and how it can hinder your progress. I share: - Why minor mistakes in emails or social media posts aren't the end of the world - How to turn communication...
info_outline
Ep 314 | Connecting with Your Website Visitors with Abby James
Digital Marketing Therapy
Are you making the most of your website visitors? In this episode, I sit down with Abby James from Nonprofit Megaphone to explore innovative ways to connect with people who've shown interest in your organization. We discuss how to leverage website visitor data ethically and effectively to grow your supporter base and enhance your fundraising efforts. Overcoming the “Creepy Factor” Abby shares insights on: - Why collecting visitor information isn't as invasive as you might think - How to approach outreach in a way that feels authentic and valuable - Balancing personalization with privacy...
info_outline
Ep 313 | Setting a Strong Search Engine Strategy for Long Term Growth with Steven Schneider
Digital Marketing Therapy
Are you struggling to attract more visitors to your nonprofit's website? In this episode, I sit down with Steven Schneider, co-founder and CEO of Trio SEO, to explore the power of search engine optimization (SEO) for mission-driven organizations. We discuss why SEO is a crucial long-term strategy for increasing your online visibility and connecting with potential donors and supporters. Building a Foundation for Sustainable Growth Steven shares insights on: - Why SEO is like investing in your retirement account for your nonprofit - The importance of patience and consistency in your SEO efforts...
info_outlineAre you struggling to create website content that truly connects with your audience? In this episode, I sit down with Aaron Husack, a business owner who grew his company from one employee to 130 while earning Inc. 5000 recognition four years running. We explore how artificial intelligence can help you shift from writing content that makes sense to you, to creating content that resonates with your readers and drives them to take action.
Moving Beyond Your Own Perspective
Aaron shares valuable insights on:
- Why thinking like your audience is more important than analytics when you're starting out
- How to create a master prompt that ensures consistent voice and messaging
- The power of asking AI to review your content from your reader's point of view
Structuring Content for Maximum Engagement
Discover practical strategies for making your content more user-friendly:
- Creating TLDR sections that help readers quickly assess value
- Using AI to format content with proper headings and internal links
- Testing different content structures to see what resonates best with your audience
Building Trust Through Comprehensive Coverage
Learn how to position your organization as the go-to resource:
- Developing pillar content that covers topics from every angle
- Using social media questions to generate new content ideas
- Creating content that addresses common objections and concerns before they arise
Practical AI Applications for Nonprofits
We address real-world implementation strategies:
- Leveraging multiple AI platforms to find what works best for your organization
- Turning frequently asked questions into valuable website content
- Using AI to ensure your content speaks to your audience's emotional needs, not just their logical ones
Whether you're just getting started with content creation or looking to refine your current approach, this conversation offers actionable strategies to help you create content that truly serves your community and drives meaningful engagement.
Want to skip ahead? Here are some key takeaways:
- 08:45 Creating Your Master Prompt Learn how to develop a comprehensive guide that helps AI write in your voice and speak to your specific audience.
- 15:20 The Reader's Perspective Exercise Discover how to use AI to review your content through the eyes of your ideal supporter or program participant.
- 22:10 From Questions to Content Explore how social media questions and common inquiries can become valuable website resources.
- 28:30 Building Content Pillars Understand how comprehensive topic coverage helps establish your organization as a trusted authority.
Don't miss this opportunity to learn how AI can help you create content that truly connects with your community and drives the actions you need. Tune in for strategies that could change how you approach all your written communications.
Resources
Google Gemini - https://gemini.google.com/app
Claude - https://claude.com/
Manus AI - https://manus.im/
“They Ask, You Answer” - https://marcussheridan.com/they-ask-you-answer/#:~:text=For%20almost%20a%20decade%2C%20Marcus,Books%20Every%20CMO%20Should%20Read%E2%80%9Dhttps://marcussheridan.com/they-ask-you-answer/#:~:text=For%20almost%20a%20decade%2C%20Marcus,Books%20Every%20CMO%20Should%20Read%E2%80%9D
Aaron Husak
Aaron Husak, has spent 20+ years in HVAC, plumbing, solar, and energy-efficiency – building businesses. He founded Balanced Comfort in Fresno, CA in 2012 and grew it from 1 employee to a peak of 130+, earning Inc. 5000 4 years in a row, peaking #511 and at the same time earned the Great Place to Work® certification 3 times. All while building a 5-star service culture with 4,000+ five-star reviews online.
Learn more at https://www.sequioageo.com
https://www.facebook.com/SequoiaGeoMarketingAgency
https://www.linkedin.com/company/sequoia-geo
Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours