Ep 303 | Avoiding Burnout By Building Community with Rob Tracz
Release Date: 05/27/2025
Ep 308 | Generating Revenue as an Affiliate with Aya Hesham
Digital Marketing Therapy
Are you looking for innovative ways to boost your nonprofit's revenue and expand your reach? In this episode, we explore the often-overlooked strategy of affiliate marketing and how it can benefit mission-driven organizations. I sit down with Aya Hesham, CEO of Vivian Agency, to uncover the potential of strategic partnerships that align with your cause and resonate with your audience. Demystifying Affiliate Marketing for Nonprofits Aya breaks down the concept of affiliate marketing and explains why it's a powerful tool for nonprofits: - Creating mutually beneficial partnerships with aligned...
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Ep 307 | Converting High Net Worth People Into Donors with Ellen Christine Ruiters
Digital Marketing Therapy
Are you struggling to connect with major donors and secure those game-changing gifts for your nonprofit? In this episode, I sit down with Ellen Christine Ruiters, a nonprofit leadership and fundraising consultant who has helped great causes raise over a billion dollars globally. Ellen shares her insights on building authentic relationships with high-net-worth donors and creating a strategic approach to major gift fundraising. Shifting the Mindset: From Asking to Partnering Ellen emphasizes the importance of viewing major donors as strategic partners rather than simply sources of funding. We...
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Ep 306 | Writing Great Impact Statements with Jake Sucoff
Digital Marketing Therapy
Are you struggling to cut through the noise and truly connect with your donors? In this episode, I sit down with Jake Sucoff, founder and CEO of Patient Procure, to explore the art of crafting compelling impact stories that resonate with your audience. Jake shares his passion for helping organizations translate their mission into powerful narratives that inspire action. We discuss: The Power of Personal Stories - Why leading with individual stories is more effective than overwhelming statistics - How to identify and develop your organization's core impact narratives - Strategies for tailoring...
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Ep 305 | Repurposing your Press Releases with Aquila Mendez
Digital Marketing Therapy
Are you making the most of your nonprofit's public relations efforts? In this episode, I sit down with Aquila Mendez, founder of Haute in Texas PR and marketing agency, to explore how organizations can maximize their PR strategies and create lasting impact. The Evolution of Public Relations - How PR has become more integrated with marketing - The importance of building relationships with media outlets - Strategies for crafting compelling, newsworthy stories Maximizing Your PR Efforts - Repurposing press releases across multiple channels - Creating a crisis communication plan before you need it...
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Ep 304 | Grow and Scale Authentically with Deirdre Tshien
Digital Marketing Therapy
Growing pains are an inevitable part of any organization's journey, whether you're a nonprofit or a tech startup. In this episode, I sit down with Deirdre Tshien, co-founder and CEO of Capsho, to explore the challenges and triumphs of scaling a business in the ever-evolving AI landscape. Navigating the Ups and Downs of Growth Deirdre shares her candid experiences of: - Pivoting and refining Capsho's focus in response to market changes - Balancing innovation with staying true to the company's core mission - Overcoming the temptation to please everyone and learning to say “no” The Power of...
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Ep 303 | Avoiding Burnout By Building Community with Rob Tracz
Digital Marketing Therapy
Are you feeling overwhelmed, stressed, and on the brink of burnout in your nonprofit work? You're not alone. In this episode, I sit down with Rob Tracz, a personal performance coach dedicated to helping driven individuals achieve success without sacrificing their well-being. Rob shares his powerful journey from severe burnout to becoming a champion for sustainable success. He reveals how his relentless pursuit of “shadow success” led to deteriorating relationships, declining health, and missed opportunities with loved ones. Key Insights on Preventing Burnout Learn practical strategies to...
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Best Website Builder for Non-Techy People with Becky Launder
Digital Marketing Therapy
Are you considering building a website for your nonprofit but feeling overwhelmed by the options? In this episode, I sit down with Becky Launder, co-founder of Oh My High, to discuss the essential factors you should consider before embarking on your website journey. Why Your Nonprofit Needs a Website Becky emphasizes the importance of having a website for credibility and round-the-clock visibility. We explore how a well-crafted site can: - Showcase your services and impact - Share testimonials - Collect leads and donations 24/7 Key Considerations Before Building Before you start, think about:...
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Ep 302 | Getting Specific with Your Vision and Mission for Better Donor Alignment with Dan Johnson
Digital Marketing Therapy
Are you struggling to attract the right donors and volunteers to your nonprofit? The secret might lie in your organization's vision and mission statements. These foundational elements are more than just corporate jargon – they're powerful tools that can transform your fundraising efforts and organizational impact. In this eye-opening episode, I'm joined by Dan Johnson, a seasoned nonprofit coach who has raised over $3 million for new nonprofits and helped turn around struggling organizations. Dan shares his expertise on crafting compelling vision and mission statements that resonate with...
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Ep 301 | Monthly Giving Programs 101 with Katherine Lacefield
Digital Marketing Therapy
Are you looking to create a steady stream of income for your nonprofit? Monthly giving programs might be the answer you've been searching for. In this episode, I'm joined by Katherine Lacefield, a seasoned philanthropic consultant with over 20 years of experience, to explore the power of recurring donations. Building a Successful Monthly Giving Program - Creating a compelling narrative around your program - Crafting an exclusive experience for monthly donors - Implementing effective stewardship strategies Strategies for Growing Your Monthly Donor Base - Targeting existing donors for conversion...
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Ep 300 | Top 15 Episodes from the last 300!
Digital Marketing Therapy
Can you believe it? We've hit a major milestone – 300 episodes of the Digital Marketing Therapy Podcast! To celebrate this incredible journey, I'm taking you on a whirlwind tour of our top 15 episodes, packed with actionable insights and strategies to elevate your nonprofit's digital marketing game. From crafting compelling year-end emails to leveraging AI for content creation, we're covering a diverse range of topics that have resonated most with our listeners. Whether you're a seasoned nonprofit professional or just starting out, there's something here for everyone. Practical Tips and...
info_outlineAre you feeling overwhelmed, stressed, and on the brink of burnout in your nonprofit work? You're not alone. In this episode, I sit down with Rob Tracz, a personal performance coach dedicated to helping driven individuals achieve success without sacrificing their well-being.
Rob shares his powerful journey from severe burnout to becoming a champion for sustainable success. He reveals how his relentless pursuit of “shadow success” led to deteriorating relationships, declining health, and missed opportunities with loved ones.
Key Insights on Preventing Burnout
Learn practical strategies to recognize and combat burnout:
- Identifying early warning signs in your routine and habits
- The importance of intentional consumption – both nutritional and digital
- Creating a support system through the “team triangle” concept
- Balancing challenge and recovery in your work
Supporting Your Team and Organization
Discover how leaders can foster a culture that prevents burnout:
- The critical role of open communication and psychological safety
- Implementing seasons of intensity and recovery in your organizational calendar
- Leading by example in prioritizing well-being
Personal Strategies for Thriving
Rob offers actionable advice for individuals:
- Introducing small, manageable challenges to reignite motivation
- Leveraging your personal values and strengths to guide decision-making
- Building a network of mentors, peers, and cheerleaders for support
Whether you're a nonprofit leader looking to support your team or an individual seeking to reclaim your passion and energy, this episode provides valuable insights to help you thrive in your mission-driven work.
Don't miss this opportunity to learn how to create sustainable success and avoid the pitfalls of burnout. Tune in for a conversation that could transform your approach to work and life.
Want to skip ahead? Here are key takeaways:
04:09 Recognizing Early Signs of Burnout Rob shares personal indicators he overlooked, including falling into mundane routines and neglecting intentional consumption habits.
14:38 The Team Triangle Concept Learn about creating a support system with mentors, peers, and cheerleaders to navigate challenges and maintain accountability.
22:39 Balancing Push and Recovery Strategies for determining when to persevere through challenges and when it's time to pivot or let go.
28:53 Creating a Culture of Well-being Tips for leaders on fostering an environment that prioritizes communication, support, and sustainable success.
Rob Tracz
Rob Tracz is a Personal Performance Coach who specializes in guiding driven individuals through the challenges of balancing success with personal well-being.
With his unique approach, Rob helps business owners, leaders, and professionals break through stagnation, align their personal and professional goals, and create sustainable success. His coaching is built on six core principles—Resilience, Intentionality, Clarity, Optimization, Social Support, and Opportunity—giving his clients the tools they need to thrive under pressure while maintaining a fulfilling life.
Beyond coaching, Rob is an engaging speaker, strategist, and entrepreneur who is passionate about helping others unlock their full potential without sacrificing what matters most.
Learn more at RobTracz.com & SurvivingtheSideHustle.com
http://instagram.com/robtracz
Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours