Ep 305 | Repurposing your Press Releases with Aquila Mendez
Release Date: 06/10/2025
Ep 308 | Generating Revenue as an Affiliate with Aya Hesham
Digital Marketing Therapy
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Ep 305 | Repurposing your Press Releases with Aquila Mendez
Digital Marketing Therapy
Are you making the most of your nonprofit's public relations efforts? In this episode, I sit down with Aquila Mendez, founder of Haute in Texas PR and marketing agency, to explore how organizations can maximize their PR strategies and create lasting impact. The Evolution of Public Relations - How PR has become more integrated with marketing - The importance of building relationships with media outlets - Strategies for crafting compelling, newsworthy stories Maximizing Your PR Efforts - Repurposing press releases across multiple channels - Creating a crisis communication plan before you need it...
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Ep 302 | Getting Specific with Your Vision and Mission for Better Donor Alignment with Dan Johnson
Digital Marketing Therapy
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Ep 301 | Monthly Giving Programs 101 with Katherine Lacefield
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Ep 300 | Top 15 Episodes from the last 300!
Digital Marketing Therapy
Can you believe it? We've hit a major milestone – 300 episodes of the Digital Marketing Therapy Podcast! To celebrate this incredible journey, I'm taking you on a whirlwind tour of our top 15 episodes, packed with actionable insights and strategies to elevate your nonprofit's digital marketing game. From crafting compelling year-end emails to leveraging AI for content creation, we're covering a diverse range of topics that have resonated most with our listeners. Whether you're a seasoned nonprofit professional or just starting out, there's something here for everyone. Practical Tips and...
info_outlineAre you making the most of your nonprofit's public relations efforts? In this episode, I sit down with Aquila Mendez, founder of Haute in Texas PR and marketing agency, to explore how organizations can maximize their PR strategies and create lasting impact.
The Evolution of Public Relations
- How PR has become more integrated with marketing
- The importance of building relationships with media outlets
- Strategies for crafting compelling, newsworthy stories
Maximizing Your PR Efforts
- Repurposing press releases across multiple channels
- Creating a crisis communication plan before you need it
- Leveraging thought leadership to build credibility
Crafting Effective Pitches
- Focusing on superlatives and data points
- Using clear, jargon-free language
- Highlighting the true impact on your community
Building Strong Agency Partnerships
- What to look for when hiring a PR agency
- Questions to ask potential partners
- The importance of trust and alignment in agency relationships
Whether you're just starting to explore PR or looking to refine your existing strategy, this episode provides valuable insights to help your nonprofit amplify its message and reach new audiences.
Don't miss this opportunity to learn from an industry expert and take your organization's storytelling to the next level. Tune in now and discover how to harness the power of public relations for your cause.
Want to Skip Ahead? Here are Key Takeaways:
04:09 The Changing Landscape of PR Public relations has evolved to work more closely with marketing, emphasizing the importance of storytelling and relationship-building.
11:49 Crafting Effective Press Releases Learn strategies for creating press releases that resonate with media outlets, including the importance of being prepared with supporting materials.
19:38 Pitching Media Successfully Discover the key elements of an effective media pitch, including focusing on superlatives, data points, and clear, jargon-free language.
28:25 Choosing the Right PR Partner What to look for when hiring a PR agency, including understanding their philosophy and approach to measuring ROI.
Aquila Mendez Valdez
Aquila is the Founder of Haute in Texas, an award-winning PR and Marketing agency. She’s been asked to speak to audiences across the US, Europe and Asia, and has been featured in Forbes, Newsweek and The Telegraph, in addition to numerous TV appearances and podcasts. Her blog collaborations and client roster feature some of the world’s biggest brands, including Vogue, Prada, Lincoln, Neiman Marcus, Kendra Scott, Orangetheory. She is also the founder of Haute in Network Agencies, a franchise model to help other women own their own agencies, and was named a San Antonio Biz Journal 40 Under 40 honoree.
Learn more at hitpr.com
Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours