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The Art of Blending Comedy and Magic with Bruce Gold

Discourse in Magic

Release Date: 09/05/2024

Weaponize Your Show show art Weaponize Your Show

Discourse in Magic

In this episode of Discourse in Magic, Jonah Babins dives into a powerful concept from his mastermind sessions: Weaponizing Your Show. The idea is simple—make your show book you more shows. Beyond just delivering a strong performance, Jonah shares five practical tactics to turn every gig into a referral engine, rebooking machine, and review generator. If you want your performances to create momentum in your business, this episode is packed with actionable advice you can implement right away. Mention What You Do Onstage Audiences rarely know whether magic is your hobby or your full-time...

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Thoughts on FISM show art Thoughts on FISM

Discourse in Magic

Thoughts on FISM: The Good, The Bad, and The Overwhelming In this solo episode of Discourse in Magic, Jonah Babins shares his raw and honest reflections on FISM 2025. From mind-blowing performances to marathon-length competitions, Jonah walks through the highs and lows of the world’s biggest and most prestigious magic convention and competition. Whether you attended or are just curious about how FISM functions, this episode offers a candid inside look. Highlights from the World Stage Jonah opens with praise for the best of the best—performers whose acts left audiences stunned. Standout...

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Jamie Allan: Building Big Magic With Authenticity show art Jamie Allan: Building Big Magic With Authenticity

Discourse in Magic

In this episode of Discourse in Magic, Jonah sits down with Jamie Allan, a pioneering illusionist and producer known for blending large-scale magic with theatrical storytelling. From growing up in a showbiz family in the UK to launching Broadway-scale productions in New York, Jamie shares the ups and downs of his journey—offering invaluable lessons about reinvention, creative resilience, and staying authentic in a world of illusions. From Red Coats to Broadway Jamie traces his early days performing in holiday parks and on cruise ships, where he learned to love the stage and reject the grind...

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The Art and Hustle of Modern Magic with Xavier Mortimer show art The Art and Hustle of Modern Magic with Xavier Mortimer

Discourse in Magic

Jonah sits down with viral magician  to trace an unlikely journey—from learning back‑and‑front palming out of a gas‑station booklet to topping “Best Family‑Friendly Show” lists on the Las Vegas Strip and amassing billions of social‑video views. Along the way they dig into creative misfires, the treadmill of nightly shows, and why rehearsing a TikTok illusion can cost $20 K.   From Gas‑Station Book to Barn‑Built Show Xavier’s origin story starts with a coincidence: his father picked up a sleight‑of‑hand booklet as a fuel‑pump freebie. Two weeks of rural...

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The Business of Fringe Magic with Luke Oseland show art The Business of Fringe Magic with Luke Oseland

Discourse in Magic

In this episode, Jonah Babins is joined by rising UK magic star to explore a journey that spans from toy magic sets and teenage tinkering to sellouts and cruise ship stints. From co-creating to redefining how young magicians build their brands, Luke shares the behind-the-scenes of developing shows, finding your performance voice, and building a magic career from scratch. You’ll learn how to structure a magic show, when to take creative risks, and why sometimes the best marketing strategy is just putting on a killer show. How Luke Got Started in Magic Luke’s magic journey began like...

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Summit, AI and Where I Am show art Summit, AI and Where I Am

Discourse in Magic

In this week’s episode of Discourse in Magic, Jonah Babins returns with a behind-the-scenes look at the Mexico Mastermind Summit, his latest adventures in AI, and what’s next for the magic community. After a brief hiatus, Jonah shares the lessons, breakthroughs, and future plans that are shaping his approach to magic and business in 2024. The Summit Experience: Magic, Community, and Growth Jonah kicks things off by recapping the recent Mastermind Summit in Cancun, where 40 magicians gathered for a week of learning, jamming, and business breakthroughs. Unlike traditional conventions, this...

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Pioneering Corporate Magic with Bill Herz show art Pioneering Corporate Magic with Bill Herz

Discourse in Magic

In this episode, Jonah Babins is joined by corporate magic legend to unpack a career that spans summer camps, corporate boardrooms, and headline features in . From his early days performing with to founding Magicorp and representing world-class talent, Bill shares the highs, the hustle, and the hilarious behind-the-scenes of building a career in corporate magic. You’ll learn what makes a magician bookable, how to navigate pricing, and why a magician’s greatest asset might be understanding the client better than they understand themselves. How Bill Got Started in Magic Like many...

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Leah Orleans: Pushing Boundaries in Magic show art Leah Orleans: Pushing Boundaries in Magic

Discourse in Magic

In this episode of Discourse in Magic, Jonah Babins sits down with magician, circus performer, and entertainer to discuss her unique journey in magic, her experiences blending circus arts with illusion, and how she pushes the boundaries of traditional performance. Leah shares insights into how she found her place in the magic world, her approach to creating engaging and original performances, and the lessons she's learned along the way. Finding Magic in the Circus Leah’s entry into the world of magic was anything but conventional. She started as a circus performer, mastering aerial arts,...

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Jonah Babins: Magic's Business Whisperer show art Jonah Babins: Magic's Business Whisperer

Discourse in Magic

This week on Discourse in Magic, we're bringing you a special repost of Jonah Babins' appearance on the , hosted by . Jonah, the long-time host of Discourse in Magic, takes the guest seat and shares insights on the world of magic, business, and podcasting. How Jonah Built Discourse in Magic  Jonah shares the journey of how has grown over the years. He discusses the evolution of the show, the challenges of maintaining a podcast in the magic space, and what has kept him going for nearly a decade. Jonah explains his strategy for selecting guests, emphasizing the importance of personal...

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Public Shows and Upcoming Tour Dates show art Public Shows and Upcoming Tour Dates

Discourse in Magic

In this solo episode of Discourse in Magic, Jonah Babins dives into the world of public shows, sharing his insights on why every magician should consider doing them. He also provides a sneak peek into his upcoming shows across North America and highlights a special event happening at the end of April. Why Do Public Shows? 1. Promo Material: Public shows are an excellent opportunity to get high-quality promotional material. By hiring a photographer or videographer, you can capture footage of your performance that can be used to market yourself and book more gigs in the future. 2. Friends and...

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More Episodes

Magician, comedian, and consultant Bruce Gold joins us for an enthralling chat about his dynamic journey from a childhood fascination with magic to an influential career in Hollywood. Starting with a magic set he received as a kid, Bruce shares his path through the comedy club scene, where he learned invaluable lessons by observing both triumphs and failures. He talks about the gritty reality of being overworked and underpaid in the early stages of a performer's career, emphasizing how these experiences helped shape his unique style that blends magic and comedy.

Transitioning from the comedy club circuit to the Hollywood entertainment industry posed numerous challenges for Bruce, which he navigated through relentless networking and adaptability. He shares personal anecdotes about the balancing act of performing magic and stand-up, finding an agent, and eventually carving out a niche in the cruise ship entertainment circuit. This part of the conversation sheds light on the perseverance required to make a sustainable living as a performer, and the strategic choices necessary to avoid being typecast in an industry that often discourages showcasing a diverse skill set.

As the discussion progresses, Bruce delves into the evolution of magic performance, the significance of originality, and the art of developing a compelling stage persona. From the choreographed elegance of Doug Henning to the gritty street magic of David Blaine, Bruce offers a fascinating perspective on how magic has transformed over the years. He shares insights from his role as a talent booker for Franz Harary's House of Magic in Macau and provides practical advice on maintaining audience engagement and refining acts. Wrapping up, Bruce highlights the success of his coaching clients and encourages aspiring magicians and comedians to reach out for consulting sessions, underscoring the value of continuous improvement and mentorship in the entertainment world.

Transitioning From Comedy Clubs to Hollywood 

Explore the intricate journey of transitioning from being seen as a magician to establishing a financially sustainable career as an actor and comedian. We discuss the challenges faced when first moving to California, where advice often discourages showcasing magic skills to avoid being typecast. By sharing personal experiences, including keeping magic on the down low, performing at comedy clubs, and gradually securing gigs through diligent networking, we uncover the hurdles and strategies for making a living in the entertainment industry. The narrative covers the balance of performing both magic and standup, landing an agent, hosting pilots and game shows, and ultimately finding a niche in the cruise ship entertainment circuit. This chapter provides insights into the perseverance and adaptability required to thrive as a performer in Hollywood.

Developing Originality and Persona in Magic 

We discuss the evolution of magic performance, highlighting the shift from the clean, choreographed styles of Doug Henning and David Copperfield to David Blaine's gritty, urban street magic. We examine the importance of originality in magic, emphasizing how a unique persona like Lucy Darling's can make familiar tricks feel fresh. The discussion underscores the role of character in both magic and acting, noting that developing a stage persona is a journey of self-discovery influenced by admired figures. Additionally, I share insights on coaching magicians, identifying common gaps such as reliance on rote performance and encouraging choices that maximize engagement and entertainment. We also touch on exercises to help magicians find their unique style by comparing themselves to other performers.

Maximizing Audience Engagement Through Performance 

This chapter focuses on the unique perspective of a performance coach, highlighting the crucial role of external observation in enhancing a performer's act. We explore how creators, deeply immersed in their work, often miss elements visible to an audience, and how having a trusted outsider can reveal these hidden aspects. Techniques for maintaining audience engagement are discussed, including the "IU" storytelling method, which encourages audience participation and connection. Additionally, we address the importance of viewing the audience as individuals rather than a collective group, and the significance of direct eye contact in fostering a stronger connection. Practical advice for performers, especially those transitioning from close-up magic to stage performance, is also provided to help them understand and master stagecraft.

Endless Chain

Christopher Hart 

Jonathan Levit

 

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