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The Secrets of a Master Illusionist with Reza Borchardt

Discourse in Magic

Release Date: 10/24/2024

The Lead Machine show art The Lead Machine

Discourse in Magic

Today we're unpacking the secrets of creating a successful lead machine for your magic business. Many magicians believe generating leads is the key to success, but there's so much more to it. In this episode, we explore three essential systems that will ensure your business not only flourishes but also thrives year after year. We'll discuss how to effectively generate new leads through various methods like SEO, Google ads, and social media, tailoring these strategies to find the perfect fit for your unique market.  But that's not all! Listen in as we discuss the importance of nurturing...

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The Secrets of a Master Illusionist with Reza Borchardt show art The Secrets of a Master Illusionist with Reza Borchardt

Discourse in Magic

Get ready to be amazed by the world of grand illusions with our extraordinary guest, , as we explore his magical journey from a passionate young enthusiast to a leading illusionist in Branson, Missouri. Reza takes us behind the curtain, sharing how his early exposure to magic through TV shows and the generous mentorship of magicians like and fueled his love for the craft. Discover the secrets behind his mind-blowing performances, where large illusions transform into spellbinding stories that captivate audiences, each show bringing something new and exciting through the power of storytelling...

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Marketing vs. Sales show art Marketing vs. Sales

Discourse in Magic

Transform your magic career by distinguishing between the flashy allure of marketing and the powerhouse of sales. Join me as I unravel the myth that appearing on big shows like or is the golden ticket to success. Instead, discover how the real breakthroughs lie in mastering sales tactics such as SEO, ads, and strategic cold emailing. This episode promises to equip you with actionable insights to effectively convert interest into bookings and sustain a thriving magic business in the digital age. Through engaging stories and real-world examples, I share how even magicians with impressive media...

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Mike Hammer's Vegas Adventure show art Mike Hammer's Vegas Adventure

Discourse in Magic

Magician and comedian Mike Hammer takes center stage, unveiling the secrets behind his 13-year run on the Las Vegas strip. From his humble beginnings with a simple magic kit in Chicago to captivating audiences in the entertainment capital of the world, Mike's story is as magical as his performances. With humor and heart, he opens up about the challenges of transitioning from small gigs in restaurants and strip clubs to the bright lights of Vegas, revealing the persistence, networking, and a sprinkle of serendipity that got him there. Mike's candid reflections on the art of blending comedy with...

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3 P's of Magic Sales show art 3 P's of Magic Sales

Discourse in Magic

Join me in this holiday-themed episode of Discourse in Magic, where I guide you through maximizing your sales as a magician during this bustling season. I break down the three essential pillars that contribute to successful sales: pricing, promotional material, and the sales process. Learn how to strike the perfect balance in your pricing strategy, craft compelling promotional materials with testimonials and visuals, and streamline your sales process from initial inquiry to post-gig follow-ups. By focusing on these key areas, you'll be set up for a prosperous holiday season and beyond. In the...

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How to Prepare for December show art How to Prepare for December

Discourse in Magic

Unlock the secrets to skyrocketing your holiday bookings this year! Prepare to transform your magic business with our latest episode of Discourse in Magic, where Jonah Babins, guides you through the essential tactics to capitalize on the peak holiday season. Discover why October and early November are the golden months for gig inquiries, and learn how doubling your marketing efforts can yield incredible results. This isn’t just about working harder; it’s about working smarter to ensure a phenomenal end to 2024. In this episode, we break down actionable strategies to boost your visibility...

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The Magic Behind Campers Playing Cards show art The Magic Behind Campers Playing Cards

Discourse in Magic

Join us for an exciting episode of Discourse in Magic as we welcome back Ben Train to discuss the launch of our latest project, the Campers Playing Cards. We explore our motivations behind creating this unique deck, our shared love for playing cards, and our desire to contribute something special to the magic community. We also touch on the practical enhancements designed to make these cards versatile for magicians, and the joy of seeing others use and appreciate our creations.   In this episode, we take you through the creative journey behind the card deck’s design. From initial...

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The Art of Blending Comedy and Magic with Bruce Gold show art The Art of Blending Comedy and Magic with Bruce Gold

Discourse in Magic

Magician, comedian, and consultant joins us for an enthralling chat about his dynamic journey from a childhood fascination with magic to an influential career in Hollywood. Starting with a magic set he received as a kid, Bruce shares his path through the comedy club scene, where he learned invaluable lessons by observing both triumphs and failures. He talks about the gritty reality of being overworked and underpaid in the early stages of a performer's career, emphasizing how these experiences helped shape his unique style that blends magic and comedy. Transitioning from the comedy club...

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Why Not Corporate? show art Why Not Corporate?

Discourse in Magic

  Learn how to diversify your magic career and discover why corporate gigs might not be the golden ticket they're often made out to be. Join host Jonah Babins as he guides you through the captivating world of alternative markets for magicians in this episode of Discourse in Magic. We'll dissect the allure of corporate events and uncover the real challenges that come with them, from their seasonal nature to the complexities of rebooking. This is an eye-opener for anyone who believes that corporate shows are the pinnacle of a magician's career. But that's not all—we'll broaden your...

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Trade Show Magic with Danny Orleans show art Trade Show Magic with Danny Orleans

Discourse in Magic

Unlock the secrets of trade show magic with , a master magician whose career spans from children's theater to corporate stages. You'll gain actionable insights into how Danny transitioned from performing at kids' birthday parties to captivating professional audiences at trade shows. Listen as he shares his journey, highlighting key strategies and influential mentors like r and who helped shape his career. Discover the often-overlooked opportunities in trade show magic, and learn how Danny navigated this niche market to secure and maintain high-profile bookings. From his initial break with a...

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More Episodes

Get ready to be amazed by the world of grand illusions with our extraordinary guest, Reza Borchardt, as we explore his magical journey from a passionate young enthusiast to a leading illusionist in Branson, Missouri. Reza takes us behind the curtain, sharing how his early exposure to magic through TV shows and the generous mentorship of magicians like Dave Hamner and Kirby Van Birch fueled his love for the craft. Discover the secrets behind his mind-blowing performances, where large illusions transform into spellbinding stories that captivate audiences, each show bringing something new and exciting through the power of storytelling and audience interaction.

Embark on a fascinating journey through Reza's rise to success, revealing the innovative ways he turned his dream into a thriving career. From transforming old buses into tour vehicles to navigating the vibrant entertainment scene of Branson, Reza opens up about the challenges and triumphs of establishing a dedicated theater and performing hundreds of shows a year. Learn how the blend of music and magic, inspired by live concerts and collaborations with bands like Switchfoot, enhances his performances, creating a unique and exhilarating experience that continues to draw audiences in.

In the age of technology, Reza offers insights into the evolving landscape of magic, sharing how the digital era poses both challenges and opportunities for magicians. As he reflects on the intricate process of crafting new illusions and managing a talented team, Reza emphasizes the importance of innovation and feedback in keeping his shows fresh and engaging. Whether you're a budding magician or a seasoned fan, this episode provides a captivating look at the synergy between tradition and modernity in magic, and the endless possibilities that lie ahead for those daring enough to explore them.

 Growing Success in Magic Show Tours

The fascinating journey of a magician who turned his passion into a professional career, highlighting the pivotal moments and strategies that paved his way to success. Starting with a personal story about learning tricks from a master illusionist in a parking lot, we explore the initial struggles and innovative methods employed to fund his dream of touring with a magic show. From transforming an old school bus into a tour vehicle to engaging in unique side hustles like selling candles door-to-door, the determination to achieve his vision is palpable. We also examine the challenges of marketing shows without established notoriety and the gradual growth in audience numbers through word-of-mouth. The chapter concludes with a reflection on the financial and logistical hurdles of running a grand illusion show, revealing the complexities of managing a crew and renting theaters while navigating the risks of potential financial losses.

How to Conquer Branson

Expolore the heart of Branson, Missouri, where the unique dynamics of establishing a theater are explored. Known for its diverse entertainment offerings, Branson attracts millions of visitors annually, providing a stage for both rising stars and top-tier performers. We uncover the challenges of setting up a successful show in this bustling yet intimate city, highlighting the importance of patience and perseverance. The journey from leasing theater spaces to owning a dedicated 1,000-seat venue is shared, alongside insights into the seasonal ebb and flow of show schedules. The balance between performing hundreds of shows a year and maintaining passion for the craft is examined, with strategies like audience participation playing a key role in keeping performances fresh. We also get a glimpse into the lifestyle of living near the theater, offering a blend of high-paced work with tranquil home life by the lake.

Continuous Improvement in Magic Performance 

We discuss the collaborative and creative process behind crafting a successful magic show. We discuss how a blend of personal innovation, industry collaboration, and feedback from laypeople contributes to the development of compelling magic tricks. I highlight the importance of external perspectives, explaining how industry friends and regular audience members provide invaluable insights that help shape the performance to better connect with viewers. I share anecdotes about specific tricks, like the Oreo and card tricks, emphasizing how initial concepts are transformed into original pieces through experimentation and refinement. By testing these tricks on fellow magicians and gauging their reactions, I gauge the effectiveness and potential of new ideas. This chapter underscores the dynamic and iterative nature of creating magic that captivates and entertains audiences.

 

Endless Chain

Dustin Tavella

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