Discourse in Magic
In this episode of Discourse in Magic, Jonah Babins dives into a powerful concept from his mastermind sessions: Weaponizing Your Show. The idea is simple—make your show book you more shows. Beyond just delivering a strong performance, Jonah shares five practical tactics to turn every gig into a referral engine, rebooking machine, and review generator. If you want your performances to create momentum in your business, this episode is packed with actionable advice you can implement right away. Mention What You Do Onstage Audiences rarely know whether magic is your hobby or your full-time...
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Thoughts on FISM: The Good, The Bad, and The Overwhelming In this solo episode of Discourse in Magic, Jonah Babins shares his raw and honest reflections on FISM 2025. From mind-blowing performances to marathon-length competitions, Jonah walks through the highs and lows of the world’s biggest and most prestigious magic convention and competition. Whether you attended or are just curious about how FISM functions, this episode offers a candid inside look. Highlights from the World Stage Jonah opens with praise for the best of the best—performers whose acts left audiences stunned. Standout...
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In this episode of Discourse in Magic, Jonah sits down with Jamie Allan, a pioneering illusionist and producer known for blending large-scale magic with theatrical storytelling. From growing up in a showbiz family in the UK to launching Broadway-scale productions in New York, Jamie shares the ups and downs of his journey—offering invaluable lessons about reinvention, creative resilience, and staying authentic in a world of illusions. From Red Coats to Broadway Jamie traces his early days performing in holiday parks and on cruise ships, where he learned to love the stage and reject the grind...
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Jonah sits down with viral magician to trace an unlikely journey—from learning back‑and‑front palming out of a gas‑station booklet to topping “Best Family‑Friendly Show” lists on the Las Vegas Strip and amassing billions of social‑video views. Along the way they dig into creative misfires, the treadmill of nightly shows, and why rehearsing a TikTok illusion can cost $20 K. From Gas‑Station Book to Barn‑Built Show Xavier’s origin story starts with a coincidence: his father picked up a sleight‑of‑hand booklet as a fuel‑pump freebie. Two weeks of rural...
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In this episode, Jonah Babins is joined by rising UK magic star to explore a journey that spans from toy magic sets and teenage tinkering to sellouts and cruise ship stints. From co-creating to redefining how young magicians build their brands, Luke shares the behind-the-scenes of developing shows, finding your performance voice, and building a magic career from scratch. You’ll learn how to structure a magic show, when to take creative risks, and why sometimes the best marketing strategy is just putting on a killer show. How Luke Got Started in Magic Luke’s magic journey began like...
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In this week’s episode of Discourse in Magic, Jonah Babins returns with a behind-the-scenes look at the Mexico Mastermind Summit, his latest adventures in AI, and what’s next for the magic community. After a brief hiatus, Jonah shares the lessons, breakthroughs, and future plans that are shaping his approach to magic and business in 2024. The Summit Experience: Magic, Community, and Growth Jonah kicks things off by recapping the recent Mastermind Summit in Cancun, where 40 magicians gathered for a week of learning, jamming, and business breakthroughs. Unlike traditional conventions, this...
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In this episode, Jonah Babins is joined by corporate magic legend to unpack a career that spans summer camps, corporate boardrooms, and headline features in . From his early days performing with to founding Magicorp and representing world-class talent, Bill shares the highs, the hustle, and the hilarious behind-the-scenes of building a career in corporate magic. You’ll learn what makes a magician bookable, how to navigate pricing, and why a magician’s greatest asset might be understanding the client better than they understand themselves. How Bill Got Started in Magic Like many...
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In this episode of Discourse in Magic, Jonah Babins sits down with magician, circus performer, and entertainer to discuss her unique journey in magic, her experiences blending circus arts with illusion, and how she pushes the boundaries of traditional performance. Leah shares insights into how she found her place in the magic world, her approach to creating engaging and original performances, and the lessons she's learned along the way. Finding Magic in the Circus Leah’s entry into the world of magic was anything but conventional. She started as a circus performer, mastering aerial arts,...
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This week on Discourse in Magic, we're bringing you a special repost of Jonah Babins' appearance on the , hosted by . Jonah, the long-time host of Discourse in Magic, takes the guest seat and shares insights on the world of magic, business, and podcasting. How Jonah Built Discourse in Magic Jonah shares the journey of how has grown over the years. He discusses the evolution of the show, the challenges of maintaining a podcast in the magic space, and what has kept him going for nearly a decade. Jonah explains his strategy for selecting guests, emphasizing the importance of personal...
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In this solo episode of Discourse in Magic, Jonah Babins dives into the world of public shows, sharing his insights on why every magician should consider doing them. He also provides a sneak peek into his upcoming shows across North America and highlights a special event happening at the end of April. Why Do Public Shows? 1. Promo Material: Public shows are an excellent opportunity to get high-quality promotional material. By hiring a photographer or videographer, you can capture footage of your performance that can be used to market yourself and book more gigs in the future. 2. Friends and...
info_outlineGet ready to be amazed by the world of grand illusions with our extraordinary guest, Reza Borchardt, as we explore his magical journey from a passionate young enthusiast to a leading illusionist in Branson, Missouri. Reza takes us behind the curtain, sharing how his early exposure to magic through TV shows and the generous mentorship of magicians like Dave Hamner and Kirby Van Birch fueled his love for the craft. Discover the secrets behind his mind-blowing performances, where large illusions transform into spellbinding stories that captivate audiences, each show bringing something new and exciting through the power of storytelling and audience interaction.
Embark on a fascinating journey through Reza's rise to success, revealing the innovative ways he turned his dream into a thriving career. From transforming old buses into tour vehicles to navigating the vibrant entertainment scene of Branson, Reza opens up about the challenges and triumphs of establishing a dedicated theater and performing hundreds of shows a year. Learn how the blend of music and magic, inspired by live concerts and collaborations with bands like Switchfoot, enhances his performances, creating a unique and exhilarating experience that continues to draw audiences in.
In the age of technology, Reza offers insights into the evolving landscape of magic, sharing how the digital era poses both challenges and opportunities for magicians. As he reflects on the intricate process of crafting new illusions and managing a talented team, Reza emphasizes the importance of innovation and feedback in keeping his shows fresh and engaging. Whether you're a budding magician or a seasoned fan, this episode provides a captivating look at the synergy between tradition and modernity in magic, and the endless possibilities that lie ahead for those daring enough to explore them.
Growing Success in Magic Show Tours
The fascinating journey of a magician who turned his passion into a professional career, highlighting the pivotal moments and strategies that paved his way to success. Starting with a personal story about learning tricks from a master illusionist in a parking lot, we explore the initial struggles and innovative methods employed to fund his dream of touring with a magic show. From transforming an old school bus into a tour vehicle to engaging in unique side hustles like selling candles door-to-door, the determination to achieve his vision is palpable. We also examine the challenges of marketing shows without established notoriety and the gradual growth in audience numbers through word-of-mouth. The chapter concludes with a reflection on the financial and logistical hurdles of running a grand illusion show, revealing the complexities of managing a crew and renting theaters while navigating the risks of potential financial losses.
How to Conquer Branson
Expolore the heart of Branson, Missouri, where the unique dynamics of establishing a theater are explored. Known for its diverse entertainment offerings, Branson attracts millions of visitors annually, providing a stage for both rising stars and top-tier performers. We uncover the challenges of setting up a successful show in this bustling yet intimate city, highlighting the importance of patience and perseverance. The journey from leasing theater spaces to owning a dedicated 1,000-seat venue is shared, alongside insights into the seasonal ebb and flow of show schedules. The balance between performing hundreds of shows a year and maintaining passion for the craft is examined, with strategies like audience participation playing a key role in keeping performances fresh. We also get a glimpse into the lifestyle of living near the theater, offering a blend of high-paced work with tranquil home life by the lake.
Continuous Improvement in Magic Performance
We discuss the collaborative and creative process behind crafting a successful magic show. We discuss how a blend of personal innovation, industry collaboration, and feedback from laypeople contributes to the development of compelling magic tricks. I highlight the importance of external perspectives, explaining how industry friends and regular audience members provide invaluable insights that help shape the performance to better connect with viewers. I share anecdotes about specific tricks, like the Oreo and card tricks, emphasizing how initial concepts are transformed into original pieces through experimentation and refinement. By testing these tricks on fellow magicians and gauging their reactions, I gauge the effectiveness and potential of new ideas. This chapter underscores the dynamic and iterative nature of creating magic that captivates and entertains audiences.
Endless Chain
Dustin Tavella
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