Leah Orleans: Pushing Boundaries in Magic
Discourse in Magic
In this episode of Discourse in Magic, Jonah Babins sits down with magician, circus performer, and entertainer to discuss her unique journey in magic, her experiences blending circus arts with illusion, and how she pushes the boundaries of traditional performance. Leah shares insights into how she found her place in the magic world, her approach to creating engaging and original performances, and the lessons she's learned along the way. Finding Magic in the Circus Leah’s entry into the world of magic was anything but conventional. She started as a circus performer, mastering aerial arts,...
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Jonah Babins: Magic's Business Whisperer
Discourse in Magic
This week on Discourse in Magic, we're bringing you a special repost of Jonah Babins' appearance on the , hosted by . Jonah, the long-time host of Discourse in Magic, takes the guest seat and shares insights on the world of magic, business, and podcasting. How Jonah Built Discourse in Magic Jonah shares the journey of how has grown over the years. He discusses the evolution of the show, the challenges of maintaining a podcast in the magic space, and what has kept him going for nearly a decade. Jonah explains his strategy for selecting guests, emphasizing the importance of personal...
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Public Shows and Upcoming Tour Dates
Discourse in Magic
In this solo episode of Discourse in Magic, Jonah Babins dives into the world of public shows, sharing his insights on why every magician should consider doing them. He also provides a sneak peek into his upcoming shows across North America and highlights a special event happening at the end of April. Why Do Public Shows? 1. Promo Material: Public shows are an excellent opportunity to get high-quality promotional material. By hiring a photographer or videographer, you can capture footage of your performance that can be used to market yourself and book more gigs in the future. 2. Friends and...
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Magic and Mystery with Jonathan Levitt
Discourse in Magic
In this episode of , Jonah Babins sits down with to discuss his multifaceted career in the entertainment industry, from acting and hosting to creating innovative magic tricks and apps. Jonathan shares his journey, insights, and the magic behind his successful projects, including his Vegas show and The Stranger app. Early Magic Journey Jonathan discusses how he discovered magic through his father's props and the magical community in St. Louis that shaped his early years. He reflects on the importance of mentorship and friendships in his development as a magician. Acting and Hosting Career...
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Running Ads to Get Gigs
Discourse in Magic
Welcome to another insightful episode of Discourse in Magic with your host, Jonah Babins! This week, Jonah shares his journey and lessons learned from running Google ads in his magic business. Unlike tactical episodes, this one dives deep into the mental game and personal experiences that paved the way for success. Perseverance and Mindset Jonah's initial attempts with Google ads led to small gigs and disappointment, making him nearly give up on the idea. However, he emphasizes the importance of persistence and learning from failures. Understanding that hard things may not work the first time...
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Magic and Mystery in New York with Rachel Wax
Discourse in Magic
In this episode, Jonah sits down with Rachel Wax to discuss her journey from fashion to full-time magic, performing at Speakeasy Magic, and her creative process for developing new routines. Getting Into Magic Rachel’s introduction to magic came from her father, a surgeon with a passion for tricks. At 15, she learned a self-working card trick, sparking a lifelong fascination. Despite initially pursuing fashion design at in New York, Rachel found herself drawn into the city's magic scene, demoing magic kits at FAO Schwarz and Toys ‘R’ Us. This led her to The Magnets, a group of magicians...
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The Art and Science of Illusions with Matt Pritchard
Discourse in Magic
In this episode of Discourse in Magic, Jonah Babins sits down with magician, science communicator, and viral illusion creator . Matt’s unique approach blends his background in physics with a passion for magic, leading to mesmerizing optical illusions and science-based performances that captivate audiences worldwide. How Matt Got Into Magic Matt shares his journey into magic, starting with escapology as a teenager before evolving into a love for illusions. He discusses how his studies in physics and early performances in bars and student events led to a deeper appreciation for the overlap...
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The Preloaded Year
Discourse in Magic
In this week’s episode of Discourse in Magic, Jonah Babbins kicks off the new year with an insightful discussion about the January slump—a reality for many magicians—and how to turn it into an opportunity for growth. With the rush of holiday gigs behind us, Jonah explains how January offers a unique chance to focus on improving your magic business. The January Slump: A Common Challenge As Jonah points out, January can feel like a shock after the busiest month of the year. December brings a whirlwind of gigs, inquiries, and emails, but when the clock strikes midnight on New Year’s...
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UNO REVERSE: Jonah Babins gets interviewed by Eric Leclerc
Discourse in Magic
Join us for a unique twist as Eric Leclerc takes over as host to interview the usual host, Jonah Babins, on his own podcast, Discourse in Magic. This engaging conversation uncovers Jonah's journey into the world of magic and podcasting, revealing how his love for both has enriched his life. Jonah shares his early experiences with magic, sparked by his uncle's D lights, and reflects on how podcasts have become a source of daily inspiration and learning. Meanwhile, Eric, who is new to podcasting, talks about how this medium has transformed everyday activities like driving and working out into...
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Reimagining Magic Performance with Taylor Hughes
Discourse in Magic
Renowned magician and captivating storyteller joins us for an insightful exploration of his magical journey. We unravel Taylor's innovative blend of storytelling and illusion, a unique approach shaped by early influences like the Taylor opens up about crafting acts that not only mesmerize but also resonate deeply with audiences, highlighting the impact of social media and digital platforms like Amazon on broadening his reach and redefining success in modern magic. We discuss the art of evolution in performance, drawing parallels between the worlds of magic and comedy. Taylor shares how...
info_outlineIn this week’s episode of Discourse in Magic, Jonah Babbins kicks off the new year with an insightful discussion about the January slump—a reality for many magicians—and how to turn it into an opportunity for growth. With the rush of holiday gigs behind us, Jonah explains how January offers a unique chance to focus on improving your magic business.
The January Slump: A Common Challenge
As Jonah points out, January can feel like a shock after the busiest month of the year. December brings a whirlwind of gigs, inquiries, and emails, but when the clock strikes midnight on New Year’s Eve, everything seems to come to a halt. Jonah reassures listeners that this is entirely normal—not just for you, but for magicians everywhere. In fact, it’s the slowest month of the year for most performers, as evidenced by the revenue data he tracks for his mastermind group of magicians.
Rather than feeling discouraged, Jonah invites you to see this slow season as a gift. Instead of scrambling to keep up with gigs and inquiries, you now have the time to work on your business rather than in your business.
Three Big Projects to Tackle in January
Jonah highlights three key areas to focus on during this quieter season to set yourself up for long-term success:
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Revamp Your Website
January is the perfect time to improve your website. Whether it’s upgrading the design, adding a booking form, or updating images, this is the time to make changes. With less traffic coming in, you don’t have to worry about downtime, giving you the freedom to experiment and improve.
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Create a New Promo Video
If you captured video footage from your holiday gigs, now is the time to turn it into a standout promo video. Jonah emphasizes the importance of crafting a video that showcases your best moments—whether it’s a trick with fire, a big audience reaction, or a beautifully staged performance. With January’s slower pace, you can give this project the time and attention it deserves.
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Set Up or Upgrade Your CRM
If you’ve started booking gigs regularly, it might be time to implement a CRM (Customer Relationship Management) system to organize your client data. Jonah shares his thoughts on different CRM options and explains why this is a task best tackled during a slower season, rather than in the chaos of the holiday rush.
The One Thing You Must Do in January
Planning your entire year is Jonah’s top recommendation for January. He explains how having a roadmap for your goals, projects, and marketing efforts can keep you on track throughout the year. Without a plan, it’s easy for big projects—like setting up Google ads or improving your SEO—to fall by the wayside.
Jonah also encourages listeners to reflect on the previous year. What types of gigs did you enjoy most? What areas of your business could be improved? This self-assessment will help you prioritize your efforts and make 2025 your best year yet.
Join the “Preloaded Year” Workshop
To help magicians plan their year, Jonah is hosting a free workshop called The Preloaded Year on January 15th. In just 75 minutes, he’ll guide participants through creating a comprehensive plan for their magic business. Whether it’s marketing, business development, or personal goals, you’ll walk away with a clear strategy for the year ahead.
Can’t make the live session? No problem! Jonah is offering a recording of the workshop for a limited time to those who sign up. Click the link in the episode description to secure your spot.
Final Thoughts
This episode is packed with actionable advice for magicians looking to make the most of January. By embracing the slower season and focusing on big-picture projects, you can set yourself up for success in 2025.
Links and Resources
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Sign up for the Preloaded Year workshop here.
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Follow Jonah on Instagram: @JonahBabbins.
We’d love to hear your thoughts on this episode. What projects are you tackling this January? Share your plans in the comments or on social media, and let’s make 2025 a year to remember!
Be sure to subscribe to Discourse in Magic for more insights, tips, and strategies to elevate your magic business.