#265: The Go-Giver: Creating Value that Sells
The Art of Value Whispering Podcast | Meaningful Marketing for Introverts
Release Date: 07/23/2025
Handwritten Notes in an AI World: The forgotten strategy that's bringing meaning back to marketing
The Art of Value Whispering Podcast | Meaningful Marketing for Introverts
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The Art of Value Whispering Podcast | Meaningful Marketing for Introverts
🎙️Adding Value with Email Sequences with John McKie | The Art of Value Whispering Podcast (episode 286) Email marketing is often talked about as a growth strategy. But in practice, it’s something many business owners quietly avoid. Not because they don’t see the value, but because it feels technical, exposing or easy to get wrong. In this episode of The Art of Value Whispering, I’m joined by John McKie, email copywriter and welcome sequence specialist, to demystify one of the most overlooked yet powerful foundations in marketing: the welcome sequence. What emerged was not a...
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The Art of Value Whispering Podcast | Meaningful Marketing for Introverts
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The Art of Value Whispering Podcast | Meaningful Marketing for Introverts
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The Art of Value Whispering Podcast | Meaningful Marketing for Introverts
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The Art of Value Whispering Podcast | Meaningful Marketing for Introverts
🎙️When Marketing Feels Hard, You Might Have the Wrong Strategy for You Here's how to know and what to di to change it if it is ... The Art of Value Whispering Podcast (episode 282) with Melitta Campbell Lately, I’ve been noticing something in the conversations I’m having with business owners. More and more people are quietly admitting that the way they’re currently marketing doesn’t feel good anymore. It feels forced, complicated, or heavier than it should be. And instead of creating momentum, it’s draining their energy. For many of us — especially those who are...
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The Art of Value Whispering Podcast | Meaningful Marketing for Introverts
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The Art of Value Whispering Podcast | Meaningful Marketing for Introverts
🎙️What is an Introvert Really? with Melitta Campbell | The Art of Value Whispering Podcast (episode 280) Many introverts build businesses that quietly defy expectations. They achieve success without shouting louder, by leaning into their strengths: calm focus, deep listening, thoughtful communication and meaningful connection. Yet so many are told that success requires being more visible, more confident, or more outgoing, as if their natural way of working isn’t enough. In this episode of The Art of Value Whispering podcast, I explore why introversion isn’t a limitation...
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The Art of Value Whispering Podcast | Meaningful Marketing for Introverts
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The Art of Value Whispering Podcast | Meaningful Marketing for Introverts
🎙️ What it REALLY Means to Create and Achieve Success on Your Own Terms with Melitta Campbell | The Art of Value Whispering Podcast (episode 278) Build a Business That Feels Like You, and Success on Your Own Terms What if success didn’t mean doing more, but doing what feels right for you? Many business owners start with a clear intention — to make a difference, to work with purpose, to feel proud of what they’re creating. But somewhere along the way, the noise of advice and comparison drowns out that quiet inner knowing. In this episode of The Art of Value...
info_outlineWelcome to the Art of Value Whispering podcast
In this episode of the Brilliant Business Book Festival, I’m joined by Bob Burg, co-author of the widely loved book: The Go-Giver.
Bob’s writing started with a practical sales book, Endless Referrals, but soon realized the power of storytelling. That led to The Go-Giver, a business parable built around timeless relationship-building principles.
In this insightful episode, Bob shares why giving in business isn’t about self-sacrifice - it’s about building deep, trusted relationships that grow your impact and income.
Through storytelling, timeless principles, and real-world experience, he reveals how shifting focus from getting to giving is the secret to sustainable business success.
Join me in this episode to discover practical insights for growing a value-led business, navigating boundaries,asking boldly, and building a brand others can’t help but advocate for.
“Success in business isn’t about taking, it’s about becoming the kind of person others know, like and trust.” - Bob Burg
In this Week's Episode...
In this episode, you will learn:
- Why The Go-Giver was written as a parable, and how that format transforms learning.
- The true difference between Go-Givers, Go-Getters, and Go-Takers.
- How value is perceived in the other people’s eye and how you define it .
- Why introverts are naturally better at sales, and how to lean into that.
- How to give generously without becoming a doormat or burning out.
💡 Ready to take action?
- Turn your insight into practical action with Valora your new AI Business Coach here.
- Read Bob’s Book: The Go-Giver
“Being a Go-Giver means shifting your focus from getting to giving, so you consistently adding value to others.” - Bob Burg
About Bob
Bob is an internationally acclaimed speaker, bestselling author, and master of relationship-based business strategies.
With over 30 years of experience, he’s helped individuals and organizations sharpen their influence and build referral-driven growth using his signature Endless Referrals system
Read Bob’s Book:
Connect with Bob
About Your Host, Melitta Campbell
Melitta Campbell, also known as ‘The Value Whisperer’, is an award-winning business coach, TEDx speaker, best-selling author of 'A Shy Girl's Guide to Networking' and podcast host.
Melitta is passionate about helping introverted experts, and service business owners who prefer meaningful and impactful marketing, over loud and pushy strategies, to confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.
She teaches her clients a unique approach to business growth: The art of Value Whispering. It's a smarter way to market your small business, which weaves your true value through everything you do, so you can naturally stand out, attract your dream clients, and have an impact you feel proud of - without ever feeling fake or pushy.
Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of growing a thriving small business and maintaining a balanced lifestyle.
Originally from the UK, she now supports her global business coaching clients from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
You can learn more about Melitta's story here.
Connect with Melitta
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