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The Future of Blogging in an AI World

The Business Owners Podcast

Release Date: 07/15/2025

How Posture Impacts Your Business with Dr Brett Hill show art How Posture Impacts Your Business with Dr Brett Hill

The Business Owners Podcast

Your posture says more about your health and mindset than you think. In this episode of the Business Owners Podcast, Clive Enever sits down with Dr Brett Hill, chiropractor and founder of Your Posture Program, to explore the surprising connection between posture and everything from leadership presence to mental clarity and business performance. Brett shares how years of working with clients, both in-clinic and now online, revealed posture as a core issue impacting pain, stress, confidence, and even communication. The conversation covers his business journey from a 200-square-foot practice to a...

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Mastering Advice: How to Filter Business Guidance with Jane Tweedy show art Mastering Advice: How to Filter Business Guidance with Jane Tweedy

The Business Owners Podcast

We’re surrounded by advice in business - Facebook groups, friends, family, social media, coaches, YouTube, and even AI. But how do you know what advice to actually take on board?  In this episode of the Business Owners Podcast, Linda Reed-Enever sits down with experienced business coach and trainer Jane Tweedy to explore how to filter through the noise and focus on guidance that aligns with your business goals. Having personally supported over 2000 small business owners and with more than a decade of experience in coaching, training, and SEO strategy, Jane brings a powerful mix of...

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Outsmarting Challenges in Business with Kirsten Graham show art Outsmarting Challenges in Business with Kirsten Graham

The Business Owners Podcast

When you're doing everything in your business, you're not doing the work that truly matters. In this episode of The Business Owners Podcast, Clive Enever sits down with Kirsten Graham, co-founder of Six Figure Business Coaching, to unpack how outsourcing and the right support systems can transform the way you grow.

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Clear and Simple Strategies for Business Growth show art Clear and Simple Strategies for Business Growth

The Business Owners Podcast

Have you ever walked out of a strategy session feeling more confused than when you started? You’re not alone. Business strategy can often seem complicated, but the truth is, real strategy is about clarity, and clarity is simple.

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Building Resilience and Inclusive Leadership with Kunal Joshi show art Building Resilience and Inclusive Leadership with Kunal Joshi

The Business Owners Podcast

Kunal Joshi’s story begins with a leap of faith: leaving a steady job to enter business ownership. What started as a single franchise store grew into three successful locations before he and his wife Shahin launched their own brand during the height of the COVID-19 pandemic. Through perseverance and creativity, they turned uncertainty into opportunity, expanding their business Bang On Brows into a thriving multi-store enterprise with a dedicated training centre.

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Journey from Overwhelmed to Automated show art Journey from Overwhelmed to Automated

The Business Owners Podcast

Running a business doesn’t mean doing everything yourself. Automation is one of the smartest ways to free up your time, reduce stress, and serve your clients better.

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Business Wisdom That Stands the Test of Time show art Business Wisdom That Stands the Test of Time

The Business Owners Podcast

If you had to start your business again from scratch, what lessons would you carry with you? In this episode of Business Wisdom, Clive Enever shares the five timeless business principles he uses every day.

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Unlocking Growth with Strategic Mentoring show art Unlocking Growth with Strategic Mentoring

The Business Owners Podcast

Have you ever felt like you’re working harder in your business but not getting anywhere? You’re not alone, and more importantly, there’s nothing wrong with you.

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How to Create Human-Centred Customer Experiences with Aileen Day show art How to Create Human-Centred Customer Experiences with Aileen Day

The Business Owners Podcast

From Bunnings to boardrooms, Aileen Day has built a career helping businesses of all sizes design better experiences for customers, employees and communities. In this episode of The Business Owners Podcast, Linda Reed Enever chats with Aileen about what customer experience (CX) really means, why it goes far beyond customer service and how business owners can start building human-centred journeys that keep people coming back.

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Overcoming Negativity with These Simple Strategies show art Overcoming Negativity with These Simple Strategies

The Business Owners Podcast

Need a mindset refresh? Sometimes a small shift is all it takes to bring clarity, focus, and renewed energy to your day.

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More Episodes
Is blogging dead in the age of AI? Absolutely not. But it has changed. In this episode of The Business Owners Podcast, content and marketing strategist Linda Reed-Enever answers the big question many business owners are asking: “What role does blogging play in today’s AI-powered world?” The short answer: blogging isn’t dead, but it does need to be smarter. Linda walks through the evolving role of blog content, how to harness AI tools to your advantage, and why creating purposeful, audience-first content is still one of the best strategies for visibility, engagement, and SEO. Key Takeaways Blogging Is Not Dead, It’s More Competitive With the rise of AI-generated content, standing out now takes more strategy than ever. This means we need smarter planning, clearer themes, and blog posts that offer real value. AI Is a Tool, Not the Final Answer AI can help generate outlines and ideas, but your voice, your tone, and your value are still essential. Speak to your audience, teach with intent, and use AI to support, not replace, your content creation process. Quarterly Themes Create Stronger Blog Strategy Set your blog themes quarterly to align with your broader marketing efforts. Use keyword research tools like Answer the Public to explore what your audience is searching for. Optimise for SEO and User Experience Use tools like Rank Math or Frase to fine-tune your post. Add keywords, cross-links, alt text, and image descriptions to improve ranking and readability. Always Include a Call to Action Every blog should lead somewhere. Whether it's a newsletter signup, a discovery call, or a lead magnet, a strong CTA turns readers into engaged followers. Talk to Your AI If AI isn’t quite capturing your tone, try speaking your thoughts first, then use that transcript to shape your blog post. It’s a great way to keep your content aligned with your brand voice. Actions You Can Take Map out your blog themes at the start of each quarter. Use keyword tools to validate your blog topics. Create a blog outline with AI, then write or speak your content in your authentic tone. Optimise your post for SEO. Add a clear, valuable call to action at the end of each post. Your Blogging Challenge This month, set a clear theme for your content. Choose one blog topic, use keyword research to validate it, and create an outline with AI support. Then write (or voice-record) your version of the post, and optimise it with purpose before hitting publish. Need help refining your blog strategy? Explore Linda’s courses inside the Enever Group Business Academy: What Makes a Great Blog Post Course https://academy.enevergroup.com.au/courses/WhatMakesaGreatBlogPost For more ideas and support, join the Ideas, Impact & Marketing Circle. https://enevergroup.thinkific.com/bundles/MarketingCircle Ready to grow your business with intentional marketing? Book a discovery call with Linda. enevergroup.com.au/booking-linda Highlights 00:41 The Role of AI in Blogging 01:09 Strategic Blogging for SEO 01:46 Smart Blogging Tips 02:37 Optimising Blog Content 03:05 Effective Calls to Action 03:44 Final Thoughts on Blogging Resources Answer the Public https://snip.ly/answerthepub Rank Math https://snip.ly/rankmath Frase https://snip.ly/fraseio