Mastering Advice: How to Filter Business Guidance with Jane Tweedy

We’re surrounded by advice in business - Facebook groups, friends, family, social media, coaches, YouTube, and even AI. But how do you know what advice to actually take on board? 

In this episode of the Business Owners Podcast, Linda Reed-Enever sits down with experienced business coach and trainer Jane Tweedy to explore how to filter through the noise and focus on guidance that aligns with your business goals.

Having personally supported over 2000 small business owners and with more than a decade of experience in coaching, training, and SEO strategy, Jane brings a powerful mix of practicality, honesty, and lived wisdom. 

Together, she and Linda break down how to tell the difference between helpful insights and harmful distractions, and how to stay focused in a world that’s always telling you to “do more”.

Whether you're navigating conflicting advice, questioning a new strategy, or just feeling overwhelmed by input, this episode is packed with tools to help you take back control.

What You’ll Learn in This Episode

Why not all advice is created equal

From well-meaning friends to random SEO “experts”, Jane unpacks the danger of listening to people who don’t understand your business or your goals.

The MASTER Framework

Jane shares her MASTER framework, Mindset, Aim, Strategy, Tactics, Execution, and Review, to help business owners stay grounded and filter advice through a smart, structured lens.

Understanding who to trust

Linda and Jane explore how to assess whether an advisor, coach, or even an AI tool is actually suitable for your needs, and how to tell if someone’s giving advice from experience or from fear.

Setting boundaries with clients and offerings

Jane and Linda reflect on real-world stories from their own businesses, showing how over-giving (and not sticking to boundaries) can lead to burnout, misalignment, and confusion about your value.

How entrepreneurial mindsets and ADHD traits intersect

Jane explains how the traits that make entrepreneurs thrive - curiosity, fast thinking, and creativity - can also cause overwhelm and constant course-changing without a plan.

Finding your niche without boxing yourself in

From seasonal pivots to changing customer needs, Jane shares how to embrace flexibility in your niche while still speaking directly to your ideal clients.

Jane’s Advice for Business Owners

• Mindset matters: If you don’t believe in yourself, it’s hard for anyone else to. Work on your internal dialogue as much as your external strategy.

• Check the source: Don’t take advice from people who haven’t walked in your shoes, especially when it comes to business strategy, legal, or financial decisions.

• Don’t blindly follow trends: Whether it’s a YouTube tip, Facebook group comment, or AI-generated idea, filter it through your business goals and reality.

• Know your boundaries: Be clear about what each level of your offering includes. Stop giving VIP service to budget clients.

• Slow down to speed up: Make time to review your strategy, goals, and systems instead of constantly reacting to what’s trending.

Key Takeaway

You don’t need to take on every piece of advice, only the guidance that aligns with your goals, values, and current stage of business. Stay true to what you’re building, and don’t let someone else’s limiting beliefs steer your decisions.

Action Step

Review the last 5 pieces of advice you received. Ask yourself:

• Does this align with my goals right now?

• Is the source credible and relevant to my business?

• Am I ready to implement it, or am I just feeling pressured?

Use Jane’s MASTER framework to help you decide whether to act, pause, or let it go.

Connect with Jane Tweedy:

• Website

• LinkedIn

Ready to Get Support?

• Join the Business Business Business community (free!)

• Step into the Ideas, Impact & Marketing Circle for accountability, guidance and brainstorming

• Or book a 1:1 discovery call with Linda, and let’s bring your next business move to life

We’d love to hear your takeaway from this episode. What stood out for you? Jump into the group and share your lightbulb moment.

Highlights:

• 00:24 Introducing Jane Tweney: From Corporate to Small Business

• 03:18 Navigating Business Advice: Who to Listen To

• 06:13 Mastering Your Business: The MASTER Strategy

• 14:24 The Entrepreneurial Mindset and ADHD

• 19:03 Adapting Your Offerings to Client Needs

• 24:43 Overdelivering: The Pitfalls and How to Avoid Them

• 25:29 The Pressure to Provide Value

• 27:41 Evaluating Advice and Advisors

• 29:24 The Importance of Due Diligence

• 33:29 Social Media Strategies for Business Owners

• 34:29 The Role of AI in Business

• 37:19 Finding the Right Advisors and Coaches

• 43:14 Final Thoughts and Key Takeaways